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11
ONEGLOBAL INC. DEPT. OF STATE ANNUAL MEETING Theron Bullcock
Transcript

Theron Bullcock

ONEGLOBAL INC.DEPT. OF STATE

ANNUAL MEETING

Theron Bullcock

MORNING SESSION

• 8:30 am Assemble

• 9:00 am Introduction

• 9:30 am Year in review• Best sellers

• Solid backlist titles

• 10:00 Revisions

• 12:15 Lunch break

Theron Bullcock

AFTERNOON SESSION

• 1:00 Title List• Competitive Analysis

• French, Spanish, Japanese core products

• New electronic ancillaries

• Acquisition candidates

• Unsolicited submissions from professors

• New titles now under contract

• Rounding out the list

• Conclusion

In the afternoon session a competitive analysis has a core of different products varying from different languages.

Theron Bullcock

PRODUCT REVISIONS

• Revised language programs

• Spanish; Levels 2 & 3 (local editions only)

• Arabic; Level 3

• German; Level 2

• Revised systems

• Computer access systems

• Internet LiveCast

Language Levels

Spanish 2 & 3

Arabic 3

German 2

Theron Bullcock

SPANISH REVISION

• Level 4

• Update essays with current content

• Update grammar sections for contemporary usage

• Spanish Conversation Practice

• Review idioms for contemporary usage

• Characters should reflect ethnic diversity

• Appropriate gender speakers

EnglishHelloHow are you ?What’s your name?How old are you?Where are you from?What school do you go to?

SpanishHola¿Cómo está?¿cómo te llamas?¿Cuántos años tienes?¿De dónde es usted?¿a qué escuela vas?

Theron Bullcock

CHINESE REVISION

• Levels 1 & 2• Examine for outdated political references

• Check regional coverage

• Update with current vocabulary

Theron Bullcock

JAPANESE REVISION

• Level 3• Add dialogs

• Review phonetic transcriptions

• Add notes on body language

Theron Bullcock

PRODUCT ANALYSIS

• Competitive analysis• Core languages

• English and Spanish

• Competition

• 3rd party reviews

• Program statistics

Theron Bullcock

PRODUCT IMPROVEMENTS

• New electronic ancillaries

• Rich audio tracks

• Improved video displays

• More interactivity options

• Traditional sellers initiatives

Theron Bullcock

NEW TITLES

• On-line Titles• French; Level 4

• Vietnamese; Level 3

• CD-ROM Titles

• Hindi; Level 3

• Punjabi; Level 2

“Go for a record of emotion rather then a piece of photography.”

“Ir para un registro de las emociones en lugar de una pieza de la fotografía.”

بدال العاطفة من لسجل الذهابالتصوير من قطعة . " من

“My fellow Americans, ask not what your country can do for you, ask what you can do for your country.”

“Compatriotas , No preguntes qué puede hacer tu país por ti, pregunta qué puedes hacer por tu país.”

ماذا تسأل ال ، األميركيين إخوانيما نسأل ، لك بلدك يفعله أن يمكن

لبلدك به القيام . يمكنك

Theron Bullcock

MOST SPOKEN LANGUAGE

French Malay-Indonesian Portuguese Bengali Arabic Russian Spanish Hindustani English Mandarin0

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Number of Speakers

Number of Speakers


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