One stop shop for household serviceshome.rada.asia/wp-content/...Deck.Jun-01-2017.v2.pdf · 2. Ta...

Become no. 1 on demand local services marketplace in Asia

Find & hire local professionals to get things doneFind & hire local professionals to get things donethat matter to your life.that matter to your life.

Richard MaCEO - Rada

W: rada.asia - E: [email protected]

One stop shop for household services


ProblemsIt's happen everyday


Problems

Customers • Hard to find a trusted service supplier in emergencysituations near you.• Pricing not transparent• Low quality of service

Service providers• Do not have a cheap, efficient channel to acquirecustomer leads• Can not utilized their resource to the best effort


SolutionsWe provide the mobile system as one stop shop to users

for everyday on-demand services include:

Mobile services marketplace app: - to instantly pair & track requests to near by service providers- to communicate between the two side easily

Ecosystem for services booking:- from affiliate mobile app; websites; SMS; iOT devices Trusted evaluation & training system betweenusers & suppliers:- to verify suppliers; training for QoS and investigate problems


SolutionsWe provide software tool to the services providers inlatest technology for their everyday activities:

Software to connect to users demands:● to get new customers● to delivery & tracking the services● to communicate and take care their own customers● to promote the promotion campaign● utilizing their resource


Services Category

Full filleverydayservices

Curently 20


Traction

User coverage

From Jan 2016

Channel partner: 10 App download: 150KRegistered: 32kActive user: 20kServices: 20Suppliers: 700

Last month: 1000 succeed trans


Traction

Whole country Hanoi Ho Chi Minh

Our services coverage


Market opportunity

Motobikes/Car & home appliances• 15 Mil. households (GSO, 2012), current 17mil• Estimated over 300 Mil. Bikes, devices & appliances (GSO

2012)• >17 Mil. motorbikes; 7 Mil. fridges; >14 Mil. TV; 2 Mil. Stereo

equipment; >1.7 Mil. aircons; 3.3 Mil. washing machines; 2.7 Mil.

water heaters...

(Estimated from GSO, Vietnam Households Living Standards Survey 2012, 2016

could be double)


Market opportunity

If every households spend $10/year/a bike, device

or a home appliance for repair or maintenance service ….

The total market size is estimated $3,000 mil./year (2012)

In which, 30% (900mil/year) could be accessible from

mobile devices


CompetitiorCompetitor Strength Weakness

Brand’s rescue andmaintenance service(Honda Head, JBR,Samsung Maintenance…)

- Reputation - Small coverage - Expensive - High operation cost - Not instantly serviced - Not good with old-agedvehicles/ appliances.

Yellow-page type apps(Vivu SuaXe, Xecara,OkiLAF, Jupviec, Btaskee,ServiceHero, TaskRabit,GoJeck...)

- Fast grow suppliers - Could be outdated list - Couldn't implement QoS - Not good atmatchmaking, especially inemergency situations


AdvantageValue Curve


Advantage

Strategic control

• First mover advantage: Rada is the first kind in VN Network effects: Customer accumulated reviews and ratings• Partners model: Open model collaboration and partnership• Speed: Alway be number 1 in moving speed.• Locallized service


Revenue Model

• Who pays: Service suppliers (local service men or

small businesses)

• Transaction fee: Minimum $1/transaction (5%-20%

of transaction value)

(We will investigate the subscription-based revenue,

charge customer and pay back service suppliers)


Marketing/Growth Strategy(Customer segmentation)

1. Women age from 25 – 40 with family

- deal with household issues on daily basic with limited

time and effort.

2. Expat community: foreigner living in Vietnam for more

than 6 months

- three major groups: English, Korean, Japanese.

3. Disabilities: facing the difficulty with finding help/support

when facing with household issues


1. Richard Ma, Cofounder & CEORichard is the veteran in Vietnam IT business. He started hiscareer as a web developer, but then moving to mobile tech andbusiness management. He has 5+ years as project manager inseveral mobile application development projects in healthcare andtelecom industry. Hai has a special interest in tech startup businessmodel.

2. Ta Quang Thai, Cofounder & CBOThai has 20 years in IT business, taking various positions fromdeveloper to code leader, project manager and then CEO. Beforeco-founding Rada, Thai was the CEO of EcoIT – a 10-year-old B2Gsystem consultancy and development in Vietnam.At Rada, Thai is in charge of service suppliers networkdevelopment

Co-founders, Management team


Cofounders, Management & team

3. Hoang Van Hau, Cofounder & CTOHau has 10+ years as mobile developer and project manager.He has built more than 80 mobile apps in both Android and iOS.His products include Pingtaxi (the Grab-type on-demand taxiapp), survey and civil engineering tool, mobihub – an appdistribution platform… Hau was featured on TechinAsia inrecognition of product quality in PingTaxi project.

4. TeamsDevelopment: 5Customer care & Operation: 2


Raising fund

We call $500k to grow & cover VN market!

+ Product Development: 20% of raising fund

+ Infrastructure/Operation: 30% of raising fund

+ Marketing, training, customer acquisitions: 50% of raising fund

+ Time: 2017 (5 month), 2018, 2019

+ Share: 25%


Milestones

1. Now - end 2017: Be present 4 main cities of Vietnam

- Users: 200k - Trans/month: 2k

2. 2018: Cover 4 main cities of Vietnam


3. 2019: Cover 6 main cities of Vietnam

- Go regional



Source: GSO, Vietnam Households Living Standards Survey 2012

Appendix


Go with us & make success

Thanks!

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