one thing people with MS can count on.

NATIONALMULTIPLE SCLEROSIS

SOCIETY

NATIONALMULTIPLE SCLEROSISSOCIETY

Getting Our Story Told to the Public

(or how to get attention)

NATIONALMULTIPLE SCLEROSISSOCIETY

Today’s Media Environment

• Explosion of media choices• Media “clutter” is at an all time high• Younger audiences are harder to reach

than ever before due to fragmentation and internet

• Television viewership down – radio good

NATIONALMULTIPLE SCLEROSISSOCIETY

• High speed internet access delivers video, audio and voice

• Out of home media is gaining strength

• Paid advertisers are demanding reduced clutter

NATIONALMULTIPLE SCLEROSISSOCIETY

How Do We Survive the Changes?

• Learn the new technologies

• Leverage your own web site

• Diversify placements

• Target your audience

NATIONALMULTIPLE SCLEROSISSOCIETY

Why is Our Story Important?

• Educate the public about the disease and impact on society.

• Provide linkage to people with MS and their families

• Soften the market for fund raising work

NATIONALMULTIPLE SCLEROSISSOCIETY

What NMSS has done….

• Focused on individual stories

• Kept website up to date

• Knows writers and reporters in the science field

• Target stories to market

NATIONALMULTIPLE SCLEROSISSOCIETY

What is Your Society Doing?

NATIONALMULTIPLE SCLEROSISSOCIETY

NATIONALMULTIPLE SCLEROSISSOCIETY

NATIONALMULTIPLE SCLEROSISSOCIETY

NATIONALMULTIPLE SCLEROSISSOCIETY

NATIONALMULTIPLE SCLEROSISSOCIETY

NATIONALMULTIPLE SCLEROSISSOCIETY

NATIONALMULTIPLE SCLEROSISSOCIETY

one thing people with MS can count on.

NATIONALMULTIPLE SCLEROSIS

SOCIETY