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One TV Year in the World 2008 Worldwide TV Consumption in more than 80 territories Some of the mid-season hottest programmes aired in 11 major TV markets March 24th, 2009
One TV Year
in the World
2008 Worldwide TV Consumption in more than 80 territories
Some of the mid-season hottest programmes aired in 11 major TV markets
March 24th, 2009
Territories covered
Potential Viewers : > 3 billion individuals worldwide
Channels measured program by program: > 2,000
Latin America
172
M
North
America
322 MAfrica
80
M
Asia
‐
Pacific
1 768
M
Europe
669
M
Middle East
25
M
Eurodata TV worldwide network is still growing!
New partners in 2008:
Azerbaijan, Belarus,
Iceland, Macedonia,
Morocco, UAE
Source:
Eurodata TV Worldwide / Relevant partners ‐
ALL RIGHTS RESERVED
New regions
account
for more than
58 million
individuals
One TV Year in the World – What’s new?
Azerbaijan Belarus China: Fujian & Jiangsu regions
Iceland Japan: Kansai & Nagoya regions Macedonia
Morocco United Arab Emirates
226minutes
Average daily viewing time per individual
216minutes
2007 2008
Follow the daily viewing time
development
NEW
Discover new regions:
Switzerland: national
NEW
Check methodology
information
at a glance
NEW
Source:
Eurodata TV Worldwide / Relevant partners ‐
ALL RIGHTS RESERVED
Worldwide daily viewing time: +5 minutes in 5 years
Average
daily
viewing
time
per
individual,
in
minutes,
for
target
total
individuals.Weighted
averages
based
on
the
size
of
the
total
individual
universes
(76
territories
in
2008).
Source:
Eurodata TV Worldwide / Relevant partners ‐
ALL RIGHTS RESERVED
183 184 185 187 188
2004 2005 2006 2007 2008
+5 minutes
* Eurodata partners
Mega
Panel includes
50
territories: Austria, Belgium North, Belgium South, Bosnia & Herzegovina, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Finland, France, Germany,
Greece, Hong Kong, Hungary, Indonesia, Ireland, Israel, Italy, Japan, South Korea, Lebanon, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Romania, Russia, Singapore,
Slovakia,
Slovenia,
South
Africa,
Spain,
Sweden,
Switzerland
(French),
Switzerland
(German),
Switzerland
(Italian),
Taiwan,
Thailand,
Turkey,
Ukraine,
United
Kingdom,
USA,
Venezuela,
Vietnam
Eurodata partners Mega Panel*: +2 minutes in 2008
211 211
214
217220 220 220 221
223
2000 2001 2002 2003 2004 2005 2006 2007 2008
Source:
Eurodata TV Worldwide / Relevant partners ‐
ALL RIGHTS RESERVED
Average daily viewing time per individual, in minutes, for target total individuals.Weighted averages based on the size of the total individual universes.
215217
2007 2008
181 182
2007 2008
Source:
Eurodata TV Worldwide / Relevant partners ‐
ALL RIGHTS RESERVED
Daily viewing time: increase on the 5 continents
+4 minutes
268
272
2007 2008
+2 minutes
North
America (3 territories)
Europe(43 territories
in 2008,
40 territoires in 2007
)
Latin America (4 territories)
+1 minute
Average daily viewing time per individual, in minutes, for target total individuals.Weighted
averages
based
on
the
size
of
the
total
individual
universes.
229 232
2007 2008
233
262
2007 2008
156158
2007 2008
Source:
Eurodata TV Worldwide / Relevant partners ‐
ALL RIGHTS RESERVED
Asia
Pacific(17 territories
in 2008, 15 territories
in 2007
)
Middle East(5 territories
in 2008,
4 territories
in 2007
)
+29 minutes
Africa(3 territories
in 2008,
2 territories
in 2007
)
+3 minutes+2 minutes
Daily viewing time: increase on the 5 continents
Average daily viewing time per individual, in minutes, for target total individuals.Weighted
averages
based
on
the
size
of
the
total
individual
universes.
184minutes
Source:
Eurodata TV Worldwide / Relevant partners ‐
ALL RIGHTS RESERVED
Daily viewing time: focus on countries measuring time shifted viewing
Average daily viewing time per individual
218minutes
2007
225minutes
2008
Total universe
UK
207minutes
2007
186minutes
2008
Total universe
Netherlands
2007
170minutes
2008
Total universe
(4+)
Finland
160minutes
2007
165minutes
2008
Total universe
Norway
145minutes
2007
167minutes
2008
Total universe
Denmark
148minutes
2007
277minutes
2008
Total universe
USA
272minutes
TSV new in 2008
TSV new in 2008
TSV new in 2008
TSV new in 2008
VOSDAL 7%Other
time shift 8%
Live 85%
Source: BARB/Arianna, Jan‐Dec 2008,
Individuals in DVR homes
VOSDAL 1%Other
time shift 2%
Live 97%
Source: Source: Finnpanel
Oy, TAM,
Individuals 10+
207minutes
Source:
Eurodata TV Worldwide / Relevant partners ‐
ALL RIGHTS RESERVED
Daily viewing time: country focusAverage daily viewing time per individual
2007
207minutes
2008 2008
215minutes
Total universe DTT exclusive
universe
France
2007
208minutes
2008 2008
208minutes
Total universe Cab/Sat
universe
Germany
2007
227minutes
2008 2008
Total universe Cab/Sat
universe
Spain
223minutes
204minutes
2007
153minutes
2008
Total universe
China
152minutes
231minutes
121minutes
2007
130minutes
2008 2008
149minutes
Total universe Cab/Sat
universe
India
208minutes
2007
211minutes
2008 2008
258minutes
Total universe DSTV universe
South Africa
0
10
20
30
40
50
60
70
80
90
100
2000 2001 2002 2003 2004 2005 2006 2007 2008
Fragmentation: a challenge for historical leaders?
Target: Total IndividualsShr%
*Historic
leaders:
USA:
CBS,
ABC,
NBC,
FOX
/
UK:
BBC1,
ITV1,
Channel
4,
BBC2,
Five
/ Germany:
ARD 3, ARD 1, ZDF, RTL, Sat1, Pro7
/ France:
TF1, France 2, France 3, M6, France 5/Arte, Canal+
Audience share
evolution of the «
challengers
»
(all channels except historic leaders*)
USA
UK
Germany
France
Source:
Eurodata TV Worldwide / Relevant partners ‐
ALL RIGHTS RESERVED
74.1%
54.0%
7.4%
16.6%
27.0%
39.5%
23.0%
31.7%
Top ranking program by genre
Source:
Eurodata TV Worldwide / Relevant partners ‐
ALL RIGHTS RESERVED
S port
E ntertainment
F iction
F actual
The English preferredWallace and Gromit
Many
European
countries
were
mesmerised
by
Euro 2008
In Scandinavia, events
such
as Eurovision Song
Festival were
popular
Telenovelas
dominated
top rankers
in Latin
America
Local fiction ranked
N°1 in many
Asian
countries
As usual
New Year’s
Eve
Events gathered
a huge
audience in China and Japan
Super Bowl
ignited
ratings in
the United States
In 2008, sport ranked N°1 in 13 territories and set new records!
Source:
Eurodata TV Worldwide / Relevant partners ‐
ALL RIGHTS RESERVED
The
Euro
2008
final
attracted
the
biggest‐ ever
television
audience
of
any
genre
in
Spain,
with
14.5
million
viewers
and
a
80.9%
market share on average.
In Germany, with 29.5 million viewers
the
audience
for
the
Germany‐Turkey
semi‐final
was the second
highest ever
and
the
highest ever
for public‐service channel ZDF.
Top sport program by genre: football dominates
Source:
Eurodata TV Worldwide / Relevant partners ‐
ALL RIGHTS RESERVED
Not
surprisingly,
the
Beijing
Olympic
Games
ranked
as
the
most
watched
sport
event
in
several
Asian
countries.
The
volleyball
match
between
China
and
Cuba attracted 146 millions Chinese viewers.
Handball
was
to
be
found
in
the
top
10
rankers
of
Denmark, Iceland and
Norway.
The
top
rating
match,
issued
from
different
competitions,
attracted
a
market share of more than 75% in all three countries.
The Super Bowl XLII gathered 97.5 million viewers on
average in the United States.
Top 10 programs by genre: fiction still leader
Source:
Eurodata TV Worldwide / Relevant partners ‐
ALL RIGHTS RESERVED
ENTERTAINMENT 37%FICTION 45% FACTUAL 18%
SERIES 68% (2007: 66%)
SOAP OPERA 10% (2007: 4%)
TELENOVELA 9% (2007: 13%)
MOVIE 8% (2007: 15%)
TV MOVIE 3% (2007: 1%)
SITCOM 2%
CARTOON 1% (2007: 1%)
EVENT 30% (2007: 29%)
REALITY SHOW 24% (2007: 32%)
VARIETY SHOW 18% (2007: 14%)
GAME SHOW 11% (2007: 14%)
COMEDY SHOW 9% (2007: 7%)
NEWS 50% (2007: 52%)
MAGAZINE 31%
(2007: 26%)
POLITICS 9% (2007: 16%)
DOCUMENTARY 8%
(2007: 7%)
RELIGIOUS 1%
TALK SHOW 8% (2007: 4%)
2007: 46% 2007: 36% 2007: 18%
Top 10 programs in 2008 (excluding
sport) by genre in %
Programs travelling worldwide
Source:
Eurodata TV Worldwide / Relevant partners ‐
ALL RIGHTS RESERVED
Will C.S.I. be a winner of
an international audience
award again?Answer in June 2009!
Game ShowsOrigin of the
formatNumber of countries
WHEEL OF FORTUNE USA 3
WHO WANTS TO BE MILLIONAIRE UK 3
1 vs. 100 Netherlands 2
DEAL OR NO DEAL Netherlands 2
NOTHING BUT THE TRUTH USA 2
Reality ShowsOrigin of the
formatNumber of countries
STRICTLY COME DANCING UK 12
IDOLS UK 6
BIG BROTHER Netherlands 4
GOT TALENT USA 3
SURVIVOR Sweden 3
THE FARMER WANTS A WIFE UK 3
THE X FACTOR UK 3
FictionOrigin of the
formatNumber of countries
C.S.I. CRIME SCENE INVESTIGATION USA 4
C.S.I. MIAMI USA 4
YO SOY BETTY, LA FEA (UGLY BETTY) Colombia 4
Татьянин день (TATYANA'S DAY) Russia 4
И все‐таки я люблю… (AND STILL I LOVE...) Russia 4
Апостол (THE APOSTLE) Russia 3
GÜMÜŞ Turkey 3
BAB AL HARA III (THE NEIGHBOURHOOD'S GATE) Syria 3
Number
of occurrences in 2008 top 10 rankers
of 72 countries (based
on best episode, excluding
sport)
International TV Trends
NOTA3 Genres, 11 countries, >2500 programmes each year
2009 – Cold Snap on TV !• Symptoms :
•
Early emancipation of children•
Brutality and crudeness•
Advent of anti heroes
• Diagnostic•
Frenzy of investigation
• Remedies•
Financial Coaching•
Humor & derision
EntertainmentTake it easy !
Source: N
OTA
‐Co
pyright M
édiamétrie‐Eu
rodata TV Worldwide‐IMCA
Fear is on the airFear is on the air
When fiction turns reality: perform your own horror movie.
13 FEAR IS REAL(Reality – THE CW, USA)
Source: N
OTA
‐Co
pyright M
édiamétrie‐Eu
rodata TV Worldwide‐IMCA
Turning greenTurning green
Your mission? Protecting Planet Earth whatever the means.
GUERRILLA GARDENERS(Reality – NETWORK 10, Australia)
HELP! I'M NO BIGGER THAN A BUG
(Documentary – ITV1, United‐Kingdom)
Source: N
OTA
‐Co
pyright M
édiamétrie‐Eu
rodata TV Worldwide‐IMCA
Hidden manipulationHidden manipulation
Comedy‐based and prank shows make a huge come back with an ultimate weapon:
hidden camera !
GAME SHOW IN MY HEAD(Game – CBS, USA)
HOWIE DO IT(Reality – NBC, USA)
FactualHuman
guinea‐pig
Source: N
OTA
‐Co
pyright M
édiamétrie‐Eu
rodata TV Worldwide‐IMCA
Choc therapyChoc therapy
Brutal experiences to better understand the world‐weariness.
LA CAJA (Reality –
TELE5, Spain)
BOYS AND GIRLS ALONE(Docu
soap –
CHANNEL4, United‐Kingdom)
21 DIAS(Docu
soap – Cuatro, Spain)
FictionInside the human mind
Source: N
OTA
‐Co
pyright M
édiamétrie‐Eu
rodata TV Worldwide‐IMCA
Schizoid heroesSchizoid heroes
DOLLHOUSE(Series – FOX, USA)
UNITED STATES OF TARA(Series – SHOWTIME, USA)
Women complexity inspires multifaceted
heroines.
Source: N
OTA
‐Co
pyright M
édiamétrie‐Eu
rodata TV Worldwide‐IMCA
Weirdo heroesWeirdo heroes
FREE AGENTS(Series – CHANNEL 4, United‐Kingdom)
NEW TOWN(Mini Series – BBC4, United‐Kingdom)
Depressive, hysteric, sociopaths and psychopaths inspire
comedy series.
Source: N
OTA
‐Co
pyright M
édiamétrie‐Eu
rodata TV Worldwide‐IMCA
Psycho Psycho heroesheroes
LIE TO ME(Series – FOX, USA)
Unconventional ways to come up with the truth.
Eurodata TV Worldwide: Brand new reports in 2009
