An introduction to OneFiftyNine

OneFiftyNine LimitedStudio 6, Block B, 1 Fawe Street, London, E14 6PDT: 020 7536 7575 F: 020 7900 3050 M: 07901 688 913E: info@onefiftynine.comwww.onefiftynine.com

OneFiftyNine LimitedStudio 6, Block B, 1 Fawe Street, London, E14 6PDT: 020 7536 7575 F: 020 7900 3050 M: 07901 688 913E: info@onefiftynine.comwww.onefiftynine.com

Regional Offices: Bristol, Plymouth, Reading

OverviewClient list and referencesYour teamOur work

OneFiftyNine is a design company with a difference.

These days business moves at a pace that was unthinkable even five years ago. And to succeed you need to constantly stay on top of your game. The pressure on marketers to consistently deliver is unrelenting. So when it comes to selecting design partners to work with you have to be confident that they will not let you down – there are no second chances!

OneFiftyNine was set up in 2004 with the single-minded aim of providing design services that dovetail perfectly into the way our clients want to work, not vice versa. That’s what makes us different. We’re small enough to have the flexibility to adapt and respond as you require, and experienced enough to be able to manage projects, from start to finish, without constant reference back to you. After all, you have enough on your plate without having to hold our hand through the process. In that respect we’re refreshingly different.

We have an established client base that spans the education, corporate and consumer marketplaces. We offer a full range of design services (both printed and on-line) including:

· Brand development and implementation · Direct mail· Marketing and sales printed collateral · Exhibition graphics· Magazine editorial content, design and production · Website development and content generation· Advertising (concepts and production) – press and on-line · E-newsletters/interactive brochures

OneFiftyNine LimitedStudio 6, Block B, 1 Fawe Street, London, E14 6PDT: 020 7536 7575 F: 020 7900 3050 M: 07901 688 913E: info@onefiftynine.comwww.onefiftynine.com

Regional Offices: Bristol, Plymouth, Reading

OverviewClient list and referencesYour teamOur work

Overview

Client list and references

ReferencesI have been delighted with the way the team at OneFiftyNine is able to deliver all aspects of our projects – from conceptual presentations, through copywriting, photography, design to print.Melanie Hamelle, Marketing Manager, Cass Business School

The nine years I have worked with the team is testament to the value I place on the projects OneFiftyNine undertakes for us. Regardless of timescale or budget I always have the utmost confidence in the quality of work the team delivers. The levels of project management and creativity are exceptional, and always on brief, budget and time.Cathie Deeley, Marketing Manager, REVISS Services

Client List:3M Abalisse InvestimentiCass Business SchoolCitiGroupCity UniversityCurrencies DirectHollybrook HomesHalifax Estate AgentsInternational Irradiation Association (IMRP)Kaupthing BankN2 FerntownOpus ItaliaREVISS Services TMD TechnologiesVarsity Packaging

Your team

OneFiftyNine is very much a design company of its time. When budgets are being squeezed and marketing departments are being paired back to the bone, companies want agencies that deliver value that is tangible; the right expertise when, and only when, required; at a cost that is always affordable; and ideally from an agency that is local and on-hand. Not much to ask for!

Recession or no recession, it’s always been the same. We’ve always recognised that fact and have structured the company to consistently deliver against these requirements. And we’ve been doing it successfully for 5 years. Ed Toll, who founded OneFiftyNine in 2004, has pulled together a highly skilled and talented team of marketing and creative professionals to support clients – long term, independent partners committed to the success of the company and its clients. Whatever the project, whatever its size or complexity, we always put together a team that has the right level of expertise to deliver the project.

Over the last year we’ve been developing a local presence in key geographical areas to ensure a truly ‘on-hand’ service, using technology to connect us seamlessly as an agency. Current regional hubs include London, Reading, Bristol and Plymouth.

Key team members include:Ed TollAfter a number of years working for a range of small and medium sized marketing and design agencies Ed created OneFiftyNine with the sole aim of offering exceptional quality and value to a loyal selection of clients. He’s happiest when rolling his sleeves up and working with clients to discuss, plan and implement their marketing and design solutions.

Chris CullenChris is a hands-on strategic marketer who has worked with some of the world’s most successful brands over 20 years. Brands such as IBM, 3M, Dow, Cass Business School, Marriott, Samsung, De La Rue, Halifax and Philips have all benefited from his clear thinking and drive. He has also been instrumental in the success of many SMEs, where his experience of running his own successful marketing and design business is often invaluable.

Julie CooperAfter an early career as a reporter and sub-editor in the newspaper industry, the poacher became a gamekeeper by taking up the challenge of becoming a public relations manager in the health

Your team

service. Julie spent 15 years supporting a variety of health organisations through major changes and improvements, before setting up her own successful communications consultancy. Julie has wide ranging skills and experience including strategic communications planning, media management, internal communications, and public consultation.

Richard WhiteWith a passion for great design, and a genius with Photoshop, Rich oversees the quality of all OneFiftyNine’s design work. He’s something of a magician, somehow managing to hit every deadline, regardless of how ridiculous. Having said that, it’s amazing he manages to get anything done at all, as, like all great designers, he suffers from the bombardment of ‘friends’ he’s barely ever met asking for invites, cards, posters and flyers for all occasions!

Kate LinesKate is at the centre of virtually every system and process at OneFiftyNine as well as being involved with a healthy dose of project work too. In fact she’s never happier than when making, or ticking off, one of her world-renowned lists. Oh, and she’s rarely without her satsuma flavoured hand cream!

Michael GbadeboMichael is a rare individual, a web developer who is able to explain technology in a simple and irresistible way. His enthusiasm for the benefits that web technology can bring business is infectious. He has many years of experience building web applications, such as content managed websites, CRM systems, e-commerce sites, and spends almost as much time helping clients to drive traffic, enquiries and orders to their sites through SEO, PPC and affiliate marketing. Anything web, Michael’s your man.

Copywriters Elizabeth Handford, Mark McDowall, Gill Cartwright

Design team Liam O’Leary, Lisa Boxshall

Online developmentMartin Robinson

Photography Clive Sherlock

PrintingWhile OneFiftyNine arranges and manages the printing/production of the majority of the ‘print-based’ projects it undertakes we are entirely flexible and work with a number of clients who prefer to use their own printer. In these instances we will co-manage the printing process offering support and advice when required and ensuring the selected printer is entirely comfortable with the artwork supplied and that the quality of the final product is delivered to the expectation of the client.

OneFiftyNine has very strong relationships with a selection of excellent printers within London and throughout the rest of the country. As a result there is little limit to our print-buying capacity and have never been unable to achieve a client’s desired print finish, binding preference, colour combination or die-cut shape!

Examples of work

CLIENT: Cass Central Comms

PROJECT: InBusiness (business magazine)

OVERVIEW: Sent to a circulation of 25,000

business contacts, alumni, students and staff, Cass

Business School’s regular business magazine

‘InBusiness’ aims to encapsulate the unique and

vibrant atmosphere at Cass and showcase some of

its cutting edge research together with academic and

practitioner opinions and views on the business topics

and issues of the day.

CLIENT: 3M Building & Commercial Services

PROJECT: Brochure and inserts

OVERVIEW: 3M offers a huge range of

products of potential interest to facilities managers.

These products are sold by a number of different

businesses within the organisation. The brief was to

pull together all these products into one brochure and

position 3M as a major supplier of product solutions

that address key issues of concern to the facilities

manager (e.g. safety & security, image improvement

etc.). Product inserts were also produced that

expanded upon the brochure and provided more

detail on each product.

CLIENT: Cass Careers

PROJECT: Hand-selected campaign

OVERVIEW: Briefed to work on all aspects

of Cass Careers’ ‘Hand-selected’ campaign – from

concepts through to photography, design, print

and mailing. Together with producing Cass Careers

literature for post-graduate students, the campaign

also involved targeting prospective recruiters and

employers with an offer to ‘hand-select’ potential

MBA students who satisfied their specific job

descriptions. The campaign included design and

production of brochures, flyers, letterheads and

chocolate box mailings.

CLIENT: Kaupthing Singer & Friedlander

PROJECT: Brand development and

design implementation

OVERVIEW: Having acquired established

UK property finance specialists, Singer & Friedlander,

Kaupthing (Iceland’s largest bank), was looking for

a consistent way to present the complete Kaupthing

Singer & Friedlander offering to the market. Our

brief was to develop and articulate a single, core

proposition for the combined real estate businesses –

what makes Kaupthing Singer & Friedlander different.

This proposition and its substantiation was rolled out

across press advertising and corporate literature.

CLIENT: Cass MBA Programme

PROJECT: EMBA ad campaign

OVERVIEW: Targeted at a City-based

audience, the Executive MBA ‘coffee cup’ ad

campaign was designed to raise awareness of

Cass’s part-time MBA programme by communicating

messages surrounding the convenience and up

to date business thinking offered by the Cass

programme. The ad, which was rolled out across

print media, including the FT and CityAM, the

Underground and DLR, also featured a coffee sleeve

campaign targeted across City based coffee shops.

A microsite was also developed for capturing and

measuring responses to the overall campaign.

CLIENT: Credit & Mercantile

PROJECT: Press advertising

OVERVIEW: Our challenge was to

raise Credit & Mercantile’s profile amongst IFAs

and mortgage brokers, position them above the

competition, stimulate enquiry levels and regain

market share. Our research had shown that all the

competitors, through their advertising, focused

on the ‘givens’ (competitive rates, speed and

flexibility), offering no other point of differentiation.

Our strategy for Credit & Mercantile was to create

tangible differentiation from the competition through

building empathy with the IFA and mortgage broker

communities. We achieved this by acknowledging

the importance of reputation to their business and

providing reassurance that their reputation was safe

with Credit & Mercantile.

The brochure was very well received by colleagues. Massive praise

for the design and layout - they loved it! Thanks to you all for your

considerable efforts in support of this project.

CLIENT: International Irradiation Association

PROJECT: IMRP London conference 2008

OVERVIEW: OneFiftyNine was asked to

present concept ideas for the look and feel of all

literature surrounding IMRP’s biennial conference.

The client was keen to focus on the London aspect

of the conference as the target audience is highly

international. As a result the design was based on

landmark London cityscapes and architecture,

for which appropriate photography was sourced

and commissioned.

CLIENT: Abalisse Investimenti

PROJECT: Visual identity

OVERVIEW: Abalisse Investimenti is a

highly respected real estate developer, specialising

in the restoration of elegant Tuscan homes. The

client was looking to establish a visual identity for

its literature and website that reflected the quality

and authenticity of its restorations, whilst evoking

‘la dolce vita’ to prospective buyers. We produced

brochures for both Borgo di Verardinga and Castle

of Campiglia as well as a content managed website

covering all developments.

CLIENT: Hollybrook

PROJECT: Corporate brochure

OVERVIEW: Unhappy with concepts

presented by the incumbent agency, Hollybrook

asked OneFiftyNine to present some design ideas

on a purely speculative basis. The brief was to

portray the quality of Hollybrook’s developments

at the same time as ensuring all stages of the

development process, in which the organisation is

involved, were communicated effectively. Hollybrook

was delighted with the ideas put forward and

commissioned the project.

CLIENT: Opus Italia

PROJECT: Villa Saltareccio brand

development and marketing campaign

OVERVIEW: Specialising in the

transformation of historic villas, farmhouses and

palazzos into distinctive contemporary homes in

enchanting, Italian locations, Opus Italia chose

to offer shares in Villa Saltareccio on a fractional

ownership basis. Our brief was to create a brand

that encapsulated the Villa Saltareccio offering,

produce a suite of marketing materials, and build a

pipeline of sales enquiries quickly to deliver a fast

return on their investment.

CLIENT: Lower Mill Estate

PROJECT: e-shot campaign and website

OVERVIEW: Lower Mill Estate is an

exclusive lakeside second home development in the

heart of the Cotswolds. Historically the client has

been able to rely on press advertising to generate

the requisite number of enquiries and tours to sell

off-plan 30 houses per year. However, the market has

become more competitive and has suffered in the

economic downturn. The client was looking for a more

cost-effective way to generate sales enquiries. As

part of our strategic marketing remit, we put in place

an e-marketing programme to supplement the on-

going press advertising. Four different e-shots were

developed and a test campaign was undertaken to

assess their relative effectiveness, varying message

and design approach with the most effective e-shot

rolled out in a phased campaign over 6 weeks.

The cost per enquiry (press advertising versus

e-marketing) was reduced by 90%.

CLIENT: De La Rue

PROJECT: New market launch campaign

OVERVIEW: De La Rue had traditionally

sold its cash handling systems to banks, and knew

how to talk their language. This was reflected in their

‘highly technical’ brochures. Opportunities were

identified in new ‘less technical’ sectors (vending,

leisure, transport and retail), and we were approached

to develop a new ‘look and feel’ and ‘tone of voice’

that was simplified, impactful and benefits-driven.

An initial literature suite was produced, followed by

exhibition materials and trade advertising.

CLIENT: Systems Union

PROJECT: Customer magazine and

channel newsletter

OVERVIEW: Systems Union sells its

business software through channel partners. We were

briefed to produce two different publications; a glossy

magazine (the edge) for end-users with articles,

case studies and support offerings; and a simplified

newsletter (inside edge) for channel partners with

news, awards, partner events and profiles.

CLIENT: City University

PROJECT: Various

OVERVIEW: Over the last few years

we have worked on several projects for City

University, across a number of the Schools.

Our brief in each case has been to deliver design

that is fresh, relevant and impactful and always

consistent with the City University style guidelines.

CLIENT: fish4

PROJECT: Ad concepts

OVERVIEW: The client brief was to develop

and present a number of ‘scamped’ concept ideas

for an up and coming fish4 nation-wide print ad

campaign. The brief was to include its three key

market sectors – jobs, homes and cars.

Fireman or dancer?

Whether it’s on-location, on-the-road or on-the-pole… Wherever you want to work orwhatever you want to do, fish4jobs.co.uk has the job to suit you.Fancy a job that works for you? fish4jobs.co.uk

PROJECT: Website Development

OVERVIEW: OneFiftyNine has an increasing

amount of experience designing and building

websites and other web-based applications for

its clients. This experience extends into content

managed sites, CRM systems, knowledge

managed systems, e-shots, e-newsletters and

banner advertisements.

CLIENT: Various

PROJECT: Corporate Identity

OVERVIEW: Although much of what

OneFiftyNine does for clients is working within existing

corporate design guidelines, we do have experience

of developing and rolling out corporate identities for

small to medium-sized businesses. Typically these

businesses are looking for clear, sound strategic

thinking and creative interpretation that delivers

logos and visual identities that help position them

appropriately and distinctly within their markets.

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OneFiftyNine LimitedStudio 6, Block B, 1 Fawe Street, London, E14 6PDT: 020 7536 7575 F: 020 7900 3050 M: 07901 688 913E: info@onefiftynine.comwww.onefiftynine.com