Chinese Translation & LocalizationPR and Marketing

 Best Practices and Tips

Simplified or Traditional – which one is for me?

Where is my target audience?

Where is my target audience?

• Dialect: Mainland (Beijing) / Hong Kong / Taiwan / Shanghai

• Medium: Web / TV / Magazines / Display• Universities, Expos• Readers abroad• Best method: ask your target audience !

Focus on meaning

• Translate meaning – not words• Use a professional translator, not the guy from

the office• Use dialect native speaker

Machine Translation

• Good for general understanding of text• Good to translate names of places• Chinese companies are using it a lot• Do not use for important stuff• Do not use to convert Simplified > Traditional

PR, Marketing & Advertising Tips

• Transcreation – more than translation• Marketing is a translation expertise• PR must be translated• Proofreader – a second pair of eyes• Using proverbs and Idioms• No comparisons• No superlatives

Names Translation

• Phonetic translation – based on sound• Literal translation – based on ideas

Translation services comparison matrix

One Hour Translation

1. Language coverage 75 languages

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5. Account managers Included free of charge

6. Quality, ISO ISO 9001, Real Time Reviews, Proofreaders, Post editors. Native speaking professionals

7. Speed World fastest

8. Price Flat rate, $0.079/word, $0.139 /word (expert). No additional cost

9. API access Full featured API free of charge

10. Translation Memory Local and Cloud based TM

Enterprise customers get (free of charge):

Dedicated account manager

Project management system

Access to the API – for sending projects directly to our system, hassle free

Translators selection

Translation Memory Cloud (TMC) access

Minimum overhead, efficient handling of your translation & localization needs

Additional benefits of working with us:

One Hour Translation (OHT) is engineered to providehigh-quality translation, fast and in high volumes.

OHT is processing tens of thousands of projects a month.

OHT has thousands of satisfied customers.

Monitor quality of every project both manually & automatically.

OHT is the 1st service with count-down timer, direct communication with the translator,and guaranteed on-time delivery.

Very High Customer SATISFACTION

9.68/10 across last 1,000,000 projects

Thousands of Business Customers

The world’s Fastest Professional Translation Agency

Thank You.

Contact Us: info@OneHourTranslation.com