Online Activation for Hospital Executives

Greg MatthewsMayo Clinic Social Media Network

May 17, 2016#MCSMN | @chimoose

#MCSMN | @chimoose

Activate your offline network - online

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Grow and deepen them both

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By projecting you through connection & content

Activating Your Online Network

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The online activation model

Content§ Make it RELEVANT

§ Become the QUALITYFILTER

Audience§ Your AUDIENCE isn’t

an ACCIDENT

§ FIND THEM where they are

§ Post REGULARLY (1x)§Don’t SPAM (10x)

Show Up

How to grow your presence

#MCSMN | @chimoose

The online activation model

Content - READ

§ Stay on top of the right news –easily

§ Customized reading list based on personal habits & preferences

§ Synchronized over web, tablet and smartphone

Audience - CONNECT

§ Bring your real-life network online

§ Connect with customers, peers, partners & colleagues

§ Identify influencers & others with shared affinities

§ Add value for your network by filtering and sharing content

§ Create and deepen relationships with connections by sharing their content

§ Enhance reputation as a leading thinker

Show Up - SHARE

Online Activation Structure

#MCSMN | @chimoose

READ – Feedly & Google News RSS

#MCSMN | @chimoose

READ – Feedly & Google News RSS

#MCSMN | @chimoose

READ – Feedly & Google News RSS

#MCSMN | @chimoose

READ – Feedly & Google News RSS

#MCSMN | @chimoose

READ – Feedly & Google News RSS

#MCSMN | @chimoose

READ – Feedly & Google News RSS

#MCSMN | @chimoose

READ – Feedly & Google News RSS

#MCSMN | @chimoose

READ – Feedly & Google News RSS

#MCSMN | @chimoose

CONNECT – Twitter List Search

hospital* AND “social media”

#MCSMN | @chimoose

CONNECT – Twitter List Search

hospital* AND “social media”

site:twitter.com inurl:lists

#MCSMN | @chimoose

SHARE – Scheduling with Buffer

j.mp/mcsmn-oap