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Online Advertising: 25 Stats and Facts that Break it All Down

Date post:11-Aug-2014
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Do you advertise your business online? Or are you stuck in the dark-ages of print ads, radio spots, and this new-fangled horseless carriage? 2014 will be the year in which small businesses find success with online advertising. It’ll be the year that the little guy really notices and takes advantage of the fact they can get a better ROI with online ads than they can with TV spots or flyers. A lot better. Here are 25 online statistics, starting with the field of online advertising as a whole and moving on to Youtube, Facebook, Twitter, Google Ads and the new Instagram Ads.
  • Online Advertising: A Breakdown
  • 1 Clicking on an ad on a social site is often the first step toward a sale, rather than the last. Because of this, advertisers are undervaluing social advertising by as much as 116%.
  • 2 Online advertising revenue is up 36% from 2011 to 2013 (86.4 billion to 117.6 billion).
  • 3 Its estimated that by 2016, online ad spend in the US will have doubled since 2011, hitting 67.4 billion dollars/ year (13.7% compound annual growth).
  • Youtube
  • 4 The top three video ads of 2006 earned a combined 244,395 shares. In 2013 the top three have generated a total of 11.6 million shares - an increase of 4750%.
  • 5 The top three Youtube Ads of 2013 were Doves Real Beauty Sketches, GEICOs Hump Day, and Evians Baby and Me.
  • 6 The most viral online ad this year was Dove Beauty Sketches with 4.24 million shares since its release in April. Not only is the ad the most shared ad of 2013, it is the most viewed video ad of all time with 68.2 million views.
  • 7 A YouTube homepage ad typically costs around $400,000. On average, the homepage receives 60 million views from 23 million unique users every day.
  • 8 YouTubes monthly viewership is the equivalent of roughly 10 Super Bowl audiences. Super Bowl ads are limited to 30 seconds and, for XLVIII, will cost 10 times as much.
  • Twitter
  • 9 65% of Twitter Ad revenue is from mobile tablets and smart phones.
  • 10 87% of Twitters revenue comes from advertising.
  • 11 Twitter delivered 400% the revenue per visit in 2013 than it did in 2011: 44 cents versus 11 cents.
  • 12 The average click-through-rate for Facebook Ads has jumped 275% since 2012.
  • 13 The average click-through-rates for retailers who use Facebook Ads are up 375%.
  • 14 A study of more than 200 billion ads on Facebook says that mobile ads on iPhone generate 1,790% more return on investment than ads on Android.
  • 15 ROI on Facebook Ads increased 152% between 2013 and 2012.
  • 16 Walmart is getting a marketing equivalent of 1000% higher ROI on Facebook and Twitter compared to other advertising spends. During Black Friday, they were getting 42 comments every minute on their posts.
  • 17 At least 95% of Googles total revenue comes from advertising (this, of course, includes YouTube).
  • 18 Google rakes in 33% of all online ad revenue (38.6 billion out of 117.6 billion). Facebook rakes in around 5% by comparison.
  • 19 The average click-through rate for a Google ad is 3.16%. An ad in the first position has an average clickthrough-rate of more than 7%.
  • 20 As of Spring 2011, Google had over 1.2 million businesses advertising on its search network.
  • 21 Google AdWords has grown 20% this year. Google AdSenses growth, on the other hand, has plateaued, with no growth at all.
  • 22 Ben & Jerrys has run 4 ads since Instagram ads started in late October. Theyve generated 50,000 new fans in less than 2 months.
  • 23 Ben & Jerrys first ad was the most liked with 386,877, an increase of 2,000% from their average post.
  • 24 Since Ben & Jerrys started using ads, their average daily growth in followers has gone from 429 to 7,200.
  • 25 Despite Ben & Jerrys success, the other advertisers (though seeing huge increases in brand involvement on the platform) are receiving more negative comments than positive overall.
  • Sources: www.accuracast.com www.zdnet.com AdGooRoo Google Investor Relations mashable.com www.adweek.com venturebeat.com www.fool.com techcrunch.com digiday.com marketingland.com www.statista.com
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