Date post: | 11-Apr-2017 |
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Internet |
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Online AdvertisingEarn More, Earn Often
Santosh Gannavarapu
We have come a long way
It is because of your amazing efforts5 Million domains in 2015
But we have a long way to go
Each will need a website.
51 Million SMEs
Only 400K WebsitesJust like they need a phone.
Internet users are only growing
350 Million Internet Users in India2nd Largest Internet Population in World+14% Year on Year Growth, we are adding 34M every year
2014
2015
2016
India is adding a new Australia every year in terms of Internet Population
But Something is Wrong
enable an SME to buy a domainYou, after a lot of convincing about the potential
You also created an amazing Website
Its even on their Business Card
But when it is time to renew
Please call us later
Hmm OpportunityOnline AudienceHugeMany & GrowingLow===
Sale or Renewal of Website
Hmm OpportunityOnline AudienceHugeMany & GrowingLow===
Sale or Renewal of WebsiteSomething doesn't add up
Why is a phone so indispensable?
Did you know?
4.1 Billion5.2 Billion
Phone is complete.Is the entire eco-system and hence indispensable
UnfortunatelyFor 80% SMEs website is a cost.And without any benefit, it is up for axing.
Is there not enough potential? 75% of SMEs rate marketing as biggest challengeBusinesses online make 49% more revenuesLargest base of affinity and loyalty
They will be your customers for lifeIf you show them valueHigh=Sale or Renewal of Website
About
One Marketing Platform
Traditional Channels
SMS
Repeat Channels
Online Presence
12%Google Spends IN7%Facebook Spends IN*IAMAI data as of 2012-13**
Launching a Website
Is Only a First Step
To an Amazing Journey
Lets Make Websites
The salesman of the year!
Lemme show you today
Howcan make
ring
An SME Story
Lets together make a million more stories
Make Website a Business Enabler
EnhanceReach
DriveBusiness
DisplayResults
5 Step Mantra to SME SuccessAfter the website is launchedBuild their presence onlineRun Ad CampaignsDrive leads from websiteBuild Customer LoyaltyShow them the value of websiteRenewals & client referrals will flow inStep 1Step 2Step 3Step 4Step 5
Get Them Published
Maps
Google+
Local Listings
TwitterStep 1. Build Their Presence Online
SEO means Getting Indexed
Maps
Google+
Local Listings
TwitterIt Builds BrandIt is not just good website structure93% online experiences begin on search engine
Going online can do lot moreAsk for Job Postings: Very easy to recruit onlinePublishing address changesAnnouncing expansion plans: franchises, new outlets
Going online can do lot moreAsk for Job Postings: Very easy to recruit onlinePublishing address changesAnnouncing expansion plans: franchises, new outletsThey only need to be reminded that all this is possible.
Step 2. Trigger Discovery Via AdsAdvertise
Global Reach
Highly Targeted
Immediate Top Placement
Cheaper than Traditional AdsROI is at least 2x
Step 3. Drive Leads from Website
Phone CallsOnline Coupons
Email Inquiries
With the Traffic Being Driven
Capture The ConversionsDeliver Phone Calls viaVirtual NumbersFill their inboxwith inquiriesIncrease in-storeFoot Falls
Step 4. Build their Customer Loyalty
SMS
For Existing Customers
IncreaseCustomer Loyalty
AnnouncePromotions
Stay in Touch
Step5. Show them the value
+91-9000880035+91-9000880035+91-9000880035
All this is possible with a single click
Make their website indispensable
EnhanceReach
DriveBusiness
DisplayResults
12 Lakhs p.a.For Every 50 Clients88%2 hours p.m.per ClientAnd Earn More, Earn OftenFor Minimal EffortEarn More, Earn OftenIncrease Renewals
Santosh [email protected] Talk MoreBooth: S4