1/2 PAGEVERTICALCOLOUR & MONOSize:93.5 x 255 mm
No Bleed
3/8 PAGEMONOSize:142 x 125 mm
No Bleed
3/4 PAGEVERTICALMONOSize:142 x 255 mm
No Bleed
1/2 PAGEHORIZONTALCOLOUR & MONOSize:190 x 125 mm
No Bleed
1/4 PAGECOLOUR & MONOSize:93.5 x 125 mm
No Bleed
FULL PAGECOLOUR Image Size: 190 x 255 mm
Page Size: 205 x 275 mm
Bleed Size: 220 x 285 mm
MONO Size: 190 x 255 mm
Online Advertising Sizes
BUY • SELL • DREAM
Make/Model perm displays - 300 x 100 pixelsS&S perm displays - 300 x 100 pixelsHeader of dealer showroom - 974 x 100 pixelsAvatar - 70 x 70 pixelsMREC 1 & 2 - 300 x250 pixelsLeaderboard - 728 x 90 pixelsPremium search banners - 630 x 150 pixelsALL ADS AT THE PREFERRED SIZE 0F 72 dpi (minimum)
300 x 100 pixels
974 x 100 pixels
70 x 70 pixels
300 x250 pixels
728 x 90 pixels
630 x 150 pixels
Magazine Print Advertising Sizes
1/2 PAGEHORIZONTALCOLOUR & MONOSize:190 x 125 mm
No Bleed
FULL PAGECOLOUR Image Size: 190 x 255 mm
Page Size: 205 x 275 mm
Bleed Size: 220 x 285 mm
MONO Size: 190 x 255 mm
2/3 PAGE VERTICALMONOSize:125 x 255 mm
No Bleed
1/3 PAGEVERTICALMONOSize:60 x 255 mm
No Bleed
1/3 PAGE HORIZONTALCOLOUR & MONOSize:125 x 125 mm
No Bleed
BUY • SELL • DREAM
Online Advertising SizesMagazine Print Advertising Sizes
Make/Model perm displays - 300 x 100 pixelsS&S perm displays - 300 x 100 pixelsHeader of dealer showroom - 974 x 100 pixelsAvatar - 70 x 70 pixelsMREC 1 & 2 - 300 x250 pixelsLeaderboard - 728 x 90 pixelsPremium search banners - 630 x 150 pixelsALL ADS AT THE PREFERRED SIZE 0F 72 dpi (minimum)
300 x 100 pixels
974 x 100 pixels
70 x 70 pixels
300 x250 pixels
728 x 90 pixels
630 x 150 pixels
BUY • SELL • DREAM
1/2 PAGEHORIZONTALCOLOUR & MONOSize:190 x 125 mm
No Bleed
FULL PAGECOLOUR Image Size: 190 x 255 mm
Page Size: 205 x 275 mm
Bleed Size: 220 x 285 mm
MONO Size: 190 x 255 mm
2/3 PAGE VERTICALMONOSize:125 x 255 mm
No Bleed
1/3 PAGEVERTICALMONOSize:60 x 255 mm
No Bleed
Online Advertising SizesMagazine Print Advertising Sizes
Make/Model perm displays - 300 x 100 pixelsS&S perm displays - 300 x 100 pixelsHeader of dealer showroom - 974 x 100 pixelsAvatar - 70 x 70 pixelsMREC 1 & 2 - 300 x250 pixelsLeaderboard - 728 x 90 pixelsPremium search banners - 630 x 150 pixelsALL ADS AT THE PREFERRED SIZE 0F 72 dpi (minimum)
300 x 100 pixels
974 x 100 pixels
70 x 70 pixels
300 x250 pixels
728 x 90 pixels
630 x 150 pixels
1/3 PAGE HORIZONTALMONOSize:125 x 125 mm
No Bleed
CARAVANS & CAMPERS
1/2 PAGEVERTICAL
Size:93.5 x 255 mm
No Bleed
1/2 PAGEHORIZONTAL
Size:190 x 125 mm
No Bleed
1/4 PAGE
Size:93.5 x 125 mm
No Bleed
FULL PAGE Image Size: 190 x 255 mm
Page Size: 205 x 275 mm
Bleed Size: 220 x 285 mm
BUY • SELL • DREAM
Online Advertising SizesMagazine Print Advertising Sizes
Make/Model perm displays - 300 x 100 pixelsS&S perm displays - 300 x 100 pixelsHeader of dealer showroom - 974 x 100 pixelsAvatar - 70 x 70 pixelsMREC 1 & 2 - 300 x250 pixelsLeaderboard - 728 x 90 pixelsPremium search banners - 630 x 150 pixelsALL ADS AT THE PREFERRED SIZE 0F 72 dpi (minimum)
300 x 100 pixels
974 x 100 pixels
70 x 70 pixels
300 x250 pixels
728 x 90 pixels
630 x 150 pixels
BUY • SELL • DREAM
1/2 PAGEVERTICAL
Size:93.5 x 255 mm
No Bleed
1/2 PAGEHORIZONTAL
Size:190 x 125 mm
No Bleed
1/4 PAGE
Size:93.5 x 125 mm
No Bleed
FULL PAGE Image Size: 190 x 255 mm
Page Size: 205 x 275 mm
Bleed Size: 220 x 285 mm
Online Advertising SizesMagazine Print Advertising Sizes
Make/Model perm displays - 300 x 100 pixelsS&S perm displays - 300 x 100 pixelsHeader of dealer showroom - 974 x 100 pixelsAvatar - 70 x 70 pixelsMREC 1 & 2 - 300 x250 pixelsLeaderboard - 728 x 90 pixelsPremium search banners - 630 x 150 pixelsALL ADS AT THE PREFERRED SIZE 0F 72 dpi (minimum)
300 x 100 pixels
974 x 100 pixels
70 x 70 pixels
300 x250 pixels
728 x 90 pixels
630 x 150 pixels
BUY • SELL • DREAM
1/2 PAGEHORIZONTALCOLOUR & MONOSize:190 x 125 mm
No Bleed
FULL PAGECOLOUR Image Size: 190 x 255 mm
Page Size: 205 x 275 mm
Bleed Size: 220 x 285 mm
MONO Size: 190 x 255 mm
2/3 PAGE VERTICALMONOSize:125 x 255 mm
No Bleed
1/3 PAGEVERTICALMONOSize:60 x 255 mm
No Bleed
Online Advertising SizesMagazine Print Advertising Sizes
Make/Model perm displays - 300 x 100 pixelsS&S perm displays - 300 x 100 pixelsHeader of dealer showroom - 974 x 100 pixelsAvatar - 70 x 70 pixelsMREC 1 & 2 - 300 x250 pixelsLeaderboard - 728 x 90 pixelsPremium search banners - 630 x 150 pixelsALL ADS AT THE PREFERRED SIZE 0F 72 dpi (minimum)
300 x 100 pixels
974 x 100 pixels
70 x 70 pixels
300 x250 pixels
728 x 90 pixels
630 x 150 pixels
1/3 PAGE HORIZONTALMONOSize:125 x 125 mm
No Bleed
Connecting Buyers and Sellers of Anything Automotive www.autotrader.com.au
front coverSPecIfIcAtIonSThe front cover consists of; 1 hero vehicle and 3 secondary individual vehicles plus an optional banner advert at the bottom of the page. Clients are responsible for the supply of print ready PDF artwork to our specifications. Each vehicle must include; make, model & price details.
If deadlines are missed the cover will be re-scheduled for a later date.See over for deadline and technical details.
cover Specifications:
Image Area 195wmm x 215dmmThe artwork sits below the masthead. Allow 40w x 45dmm free space for barcode position.
Trim size 205wmm x 225dmm Exclusive of masthead.
Bleed Area add 10mm to each edge
Definition of specifications:Image Area - safe area for all important text and images. Trim size - trimmed edges of magazineBleed Area - provides the extension of colour or imagery to the edges of page.
element Specifications:
Hero Pic 186 x 131mmSecondary pics 60 x 43mmBanner Advert 175 x 34mm
Connecting Buyers and Sellers of Anything Automotive www.autotrader.com.au
DeADLIneS (Deadlines are based on AWDT = Australian Western Daylight Time; AWST = Australian Western Standard Time)
Accepted material formatsPreferred method of delivery is print ready, single page, PDF files. Autotrader can also accept Indesign, Photoshop or Illustrator files (CS3 or above).
Print ready specificationsAll print ready files must be delivered to the mechanical specifications on previous page. All supplied art in CMYK process colour and a minimum of 280dpi.
fonts- Always use Postscript (or Postscript compatible) fonts.- Recommend that no True Type fonts be used in any applications. - All fonts must be embedded and subset when creating PDF files. (Fonts not embedded will revert to a default font).- Recommended minimum type size for coloured Type on white background is 7pt.- Recommended minimum type size for type on coloured background is 8pt BOLD
Material deliveryAll files to be supplied via email to the Proudction Department. Contact Michelle Clearson at [email protected] or 03 5225 1353.
ArtWorK reQUIreDAutotrader has a design production studio for creating your advertisement if required. Contact Wayne Rice on 08 9376 3350 to arrange details.
ArtWorK not SUPPLIeD to SPecIfIcAtIonSAll care is taken with print ready artwork. If specifications are not met, Autotrader will endeavour to represent your advertisement as closely as possible. If you have any queries regarding material specifications please contact Wayne Rice on 08 9376 3350 or the production department on 03 5225 1393.
On sale Booking Artwork Deadline CancellationEvery Friday
5pm THURSDAY week prior to on sale date MOnDAY prior to on sale date. 10am WAST
5pm THURSDAY week prior to on sale date
Connecting Buyers and Sellers of Anything Automotive www.autotrader.com.au
Mechanical specifications - Magazine display advertising
See page 2 for deadlines and file requirements
Qtr pg vertical92wmm x 120dmm
half pg horizontal185wmm x 120dmm
half pg vertical92wmm x 245dmm
4 spot 60wmm x 60dmm
Banner 6185wmm x 28dmm
6 spot 92wmm x 60dmm
Banner 12185wmm x 60dmm
half pg horiMage area
half pg vert
iMage area Qtr pg
iMage area
doUBle page:Adverts with BleediMage area 400wmm x 244dmmtriM size 410wmm x 270dmmBleed area add 5mm to each edgeteXt & spine keep text clear 10mm each side of spine
Adverts without BleediMage area 400wmm x 244dmmteXt & spine keep text clear 10mm each side of spine
fUll page:Adverts with BleediMage area 185wmm x 244dmmtriM size 205wmm x 270dmmBleed area add 5mm to each edge
Adverts without BleediMage area 185wmm x 244dmm
iMage area
triM size
Bleed area
iMage area
triM size
Bleed area
12 spot 92wmm x 120dmm
2 spot 60wmm x 28dmm
24 spot 185wmm x 120dmm
4 spot2 spot
6 spot
Banner 12
Banner 6
12 spot
12 spot
Connecting Buyers and Sellers of Anything Automotive www.autotrader.com.au
deadlines (Deadlines are AWDT = Australian Western Daylight Time; AWST = Australian Western Standard Time)
accepted Material forMatsPreferred method of delivery is print ready, single page, PDF files. Autotrader can also accept Indesign, Photoshop or Illustrator files (CS3 or above).
print ready specificationsAll print ready files must be delivered to the mechanical specifications on previous page. All supplied art in CMYK process colour, no trim marks and a minimum of 280dpi.
naMing conventionsPrint ready PDF files to be delivered with the client name and issue number as follows; clientname issue#. Eg. JohnSmithAuto #1051.
fonts- Always use Postscript (or Postscript compatible) fonts.- Recommended that no True Type fonts be used in any applications. - All fonts must be embedded and subset when creating PDF files. (Fonts not embedded will revert to a default font).- Recommended minimum type size for coloured type on white background is 7pt.- Recommended minimum type size for type on coloured background is 8pt BOLD
Material deliveryAll files to be supplied via email [email protected] or FTP. If sending files via FTP contact Wayne Rice on 08 9376 3350 or email [email protected] to confirm details.
artWorKAutotrader can create your advertisement. Contact Wayne Rice at the Dealer Hub on 08 9376 3350 to arrange details.
artWorK deadlinesFinal changes for artwork must be delivered to the Dealer Hub no later than 10am Tuesday (prior to on sale). If changes or approval are not received by deadline, Autotrader reserves the right to publish your advertisement as is, or as a repeat from your previous advertisement.
artWorK not sUpplied to specificationAll care is taken with print ready artwork. If specifications are not met, Autotrader will endeavour to represent your advertisement as closely as possible. If you have any queries regarding material specifications please contact Wayne Rice on 08 9376 3350 or the Production Department on 03 5225 1393.
on sale BooKing print ready artWorK artWorK reQUired cancellation
Every FRIDAY 5pm THURSDAY week prior to on sale date 5pm TUESDAY prior to on sale date Content and pics for creation supplied by 10am MONDAY prior to on sale date. FINAL approval 12 noon TUESDAY prior to on sale date
5pm FRIDAY prior to on sale date
Connecting Buyers and Sellers of Anything Automotive www.autotrader.com.au
Mechanical specifications - digital display advertising
leaderBoard:dimensions 728x90 pixelsfile size limit 40kbrules Static, Animated GIF or Flash
BUtton:dimensions 125x125 pixelsfile size limit 20kbrules Static & Animated GIF
Banner:dimensions 630x150 pixelsfile size limit 40kbrules Static, Animated GIF or Flash
Mrec:dimensions 300x250 pixelsfile size limit 40kbrules Static, Animated GIF or Flash
deal of the day:dimensions 288x216 pixelsfile size limit 20kbtext length 300 Charactersrules Static GIF
targeting options:Home PageResults PageDetails PageMake and ModelStateDay and Time
MaXiMUM eXposUre:The Leaderboard, MRECs and BUTTONs appear on the majority of pages. They can be targeted by Page, Make and Model, State, Day and Time.
The Banner ad appears on all Result Pages and Detail Pages. This allows for targeting by Make, Model and State.
deal of the day:The Deal of the Day ad appears on the Homepage the most highly trafficked page on the website. It can be targeted by States, Day and Time.
testing:5 days prior to campaign start
Connecting Buyers and Sellers of Anything Automotive www.autotrader.com.au
Mechanical specifications - Magazine display advertising
See page 2 for deadlines and file requirements
Qtr pg vertical92wmm x 120dmm
half pg horizontal185wmm x 120dmm
half pg vertical92wmm x 245dmm
4 spot 60wmm x 60dmm
Banner 6185wmm x 28dmm
6 spot 92wmm x 60dmm
Banner 12185wmm x 60dmm
half pg horiMage area
half pg vert
iMage area Qtr pg
iMage area
doUBle page:Adverts with BleediMage area 400wmm x 244dmmtriM size 410wmm x 270dmmBleed area add 5mm to each edgeteXt & spine keep text clear 10mm each side of spine
Adverts without BleediMage area 400wmm x 244dmmteXt & spine keep text clear 10mm each side of spine
fUll page:Adverts with BleediMage area 185wmm x 244dmmtriM size 205wmm x 270dmmBleed area add 5mm to each edge
Adverts without BleediMage area 185wmm x 244dmm
iMage area
triM size
Bleed area
iMage area
triM size
Bleed area
12 spot 92wmm x 120dmm
2 spot 60wmm x 28dmm
24 spot 185wmm x 120dmm
4 spot2 spot
6 spot
Banner 12
Banner 6
12 spot
12 spot
Connecting Buyers and Sellers of Anything Automotive www.autotrader.com.au
deadlines (Deadlines are AWDT = Australian Western Daylight Time; AWST = Australian Western Standard Time)
accepted Material forMatsPreferred method of delivery is print ready, single page, PDF files. Autotrader can also accept Indesign, Photoshop or Illustrator files (CS3 or above).
print ready specificationsAll print ready files must be delivered to the mechanical specifications on previous page. All supplied art in CMYK process colour, no trim marks and a minimum of 280dpi.
naMing conventionsPrint ready PDF files to be delivered with the client name and issue number as follows; clientname issue#. Eg. JohnSmithAuto #1051.
fonts- Always use Postscript (or Postscript compatible) fonts.- Recommended that no True Type fonts be used in any applications. - All fonts must be embedded and subset when creating PDF files. (Fonts not embedded will revert to a default font).- Recommended minimum type size for coloured type on white background is 7pt.- Recommended minimum type size for type on coloured background is 8pt BOLD
Material deliveryAll files to be supplied via email [email protected] or FTP. If sending files via FTP contact Wayne Rice on 08 9376 3350 or email [email protected] to confirm details.
artWorKAutotrader can create your advertisement. Contact Wayne Rice at the Dealer Hub on 08 9376 3350 to arrange details.
artWorK deadlinesFinal changes for artwork must be delivered to the Dealer Hub no later than 10am Tuesday (prior to on sale). If changes or approval are not received by deadline, Autotrader reserves the right to publish your advertisement as is, or as a repeat from your previous advertisement.
artWorK not sUpplied to specificationAll care is taken with print ready artwork. If specifications are not met, Autotrader will endeavour to represent your advertisement as closely as possible. If you have any queries regarding
on sale BooKing print ready artWorK artWorK reQUired cancellation
The last FRIDAY of the month
5pm THURSDAY week prior to on sale date 5pm MOnDAY prior to on sale date Content and pics for creation supplied by 10am FRIDAY prior to on sale date. FInAL approval 12 noon MOnDAY prior to on sale date
5pm FRIDAY prior to on sale date