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Online Application Forms

Marketing Activities

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Mediums & Target GroupShiksha database of over 2.7 L registered MBA students.

Shiksha.com website getting over 25,000 visitors/day

Firstnaukri.com database of over 65000 engineering students from 2011and 2012 batch

Naukri.com database :TG 0-3 yrs exp (5.8 Lac database)

Facebook : TG over 70,000 fans

Banner and text ads on Google search for application formsPR activity through press conference conducted on 12th Jan 2012

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First Campaign Theme & Creatives

THEME : STOP QUEING LIKE SHEEP ,TAKE THE SMARTER ROUTETHROUGH ONLINE APP. FORM

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Promotional ActivitiesThe campaign started onwebsite from 20th Dec

2011 with a soft launch ofthe section.

Mailers had been send toshiksha , firstnaukri andNaukri database .

Another mailer activitywas done in Jan to theCAT applicant databasethat registered on sitefor CAT results

Banners went live onhome page as well ascategory and other searchpages to drive traffic onthe section.

Website Communicat

ion(Banner /emailer)

Target Group

Shiksha.com Home pagebanner & search

page banner

25000 visitors /day

Mailer to MBAaspirants

274231

Mailer to Studentswho registered for

CAT results onshiksha.com

10000

Firstnaukri.co

m

Mailer Over 65000

engineeringstudents

Naukri.com Mailer 5.8L jobseekers

Campaign

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On Facebook

Multiple post had been done topromote the product and divert

traffic on site .

Post delivered over 300 clicks onthe section.The new theme campaign post will

be made live from next week.

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Online Promotions on Google

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Online Promotions on Google

The campaign was started from 12th Jan on

Google targeting keywords like Online MBAapplication forms, Online MBA registration,Online MBA forms, Online MBA admission etc.

In last 7 days the campaign resulted in getting over1334 clicks resulting in 110 + registrations tovarious application form ( close to 9 % conversionrate).

Over all the section on the site is getting over 12%conversion rate with over 1000+ forms filledtill date.

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THEME for next campaign: Fill one form onshiksha.com and apply to multiple colleges

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THEME for next campaign: Fill one form onshiksha.com and apply to multiple colleges

Activities planned for next round ofpromotion includes :

1. Banner campaign on Google Network to

drive traffic

2. Banners and E-mailers to be send torelevant database on Shiksha , Naukri andfirstnaukri.com.

1. Regular Post on facebook fan page

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Press Conference &Coverage Press

conference was

organized on12th Jan at LeMeridian NewDelhi whereinHitesh , Sanjeev

and Prakashaddressed themedia.

Some snippets ofmedia coverage inprint:

FinancialChronicle

Punjab

Kesari

RajasthanPatrika

FinancialChronicle

FinancialWorld

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More Print Coverage

DeccanHerald

Pioneer

Tribune

DainikTribune

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Press Coverage Online

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List of other Onlinecoverage:

qhttp://www.indiadigitalreview.com/news/shiksha-launches-common-ap

qhttp://www.mydigitalfc.com/news/info-edge-launches-mba-app-plans-t

qhttp://www.sify.com/topics/Shiksha-com.html

qhttp://news.in.msn.com/business/article.aspx?cp-documentid=574754

qhttp://frontierindia.org/blog/education-site-introduces-a-common-appli

qhttp://www.samachar.com/info-edge-launches-common-online-mba-a

Besides these News Channels like

Zee Business, CNBC and ET Now

has also covered the launch.

http://www.indiadigitalreview.com/news/shiksha-launches-common-application-form-mba-aspirants-applying-multiple-b-schoolshttp://www.indiadigitalreview.com/news/shiksha-launches-common-application-form-mba-aspirants-applying-multiple-b-schoolshttp://www.mydigitalfc.com/news/info-edge-launches-mba-app-plans-tieup-100-b-schools-028http://www.sify.com/topics/Shiksha-com.htmlhttp://news.in.msn.com/business/article.aspx?cp-documentid=5747545http://frontierindia.org/blog/education-site-introduces-a-common-application-form-for-mba-institutes/http://www.samachar.com/info-edge-launches-common-online-mba-application-platform-mbmsPzbaccf.htmlhttp://www.samachar.com/info-edge-launches-common-online-mba-application-platform-mbmsPzbaccf.htmlhttp://frontierindia.org/blog/education-site-introduces-a-common-application-form-for-mba-institutes/http://news.in.msn.com/business/article.aspx?cp-documentid=5747545http://www.sify.com/topics/Shiksha-com.htmlhttp://www.mydigitalfc.com/news/info-edge-launches-mba-app-plans-tieup-100-b-schools-028http://www.indiadigitalreview.com/news/shiksha-launches-common-application-form-mba-aspirants-applying-multiple-b-schools

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INSTITUTES CURRENTLY WITHSHIKSHA

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