ONLINE SB ACCOUNT APPLICATION EXECUTIVE SUMMARYThe banking sector in India has made remarkable progress since the economic reforms in 1991. New private sector banks have brought the necessary competition into the industry and spearheaded the changes towards higher utilization of technology, improved customer service and innovative products. Customers are now becoming increasingly conscious of their rights and are demanding more than ever before. The recent trends show that most banks are shifting from a product-centric model to a customer-centric model as customer satisfaction has become one of the major determinants of business growth. In this context, prioritization of preferences and close monitoring of customer satisfaction have become essential for banks. Keeping these in mind, an attempt has been made in this study to analyze the factors that are essential in influencing the investment decision of the customers of the public sector banks. For this purpose, Factor Analysis, which is the most appropriate multivariate technique, has been used to identify the groups of determinants. Factor analysis identifies common dimensions of factors from the observed variables that link together the seemingly unrelated variables and provides insight into the underlying structure of the data. Secondly, this study also suggests some measures to formulate marketing strategies to lure customers towards banks.Online SB account application was a new concept for both bank and customers. There were lacks of awareness about using this new product. So, I was instructed to train the staff as well as to open as many account in four branches of SBI namely Patna secretariat (code 153), Frazer road (code 3476), Patna city (code 1423), Patliputra (code 1513). Under the guidance of Mr. Arun Kumar, I was able to instruct both the staff and customer regarding online SBI account application. 257 online saving accounts were opened by me for the customers during this tenure.

INTRODUCTION A bank is a financial institution whose primary activity is to act as a payment agent for customers and to borrow and lend money. It is an institution for receiving, keeping, and lending money. An organization, usually a corporation, chartered by a state or federal government, which does most or all of the following: receives demand deposits and time deposits, honors instruments drawn on them, and pays interest on them; discounts notes, makes loans, and invests in securities; collects checks, drafts, and notes; certifies depositor's checks; and issues drafts and cashier's checks.Banking is business receiving for lending or investment, of deposits of money, from public repayable on demand or otherwise and which draw able by cheque, draw and order. In general terms, Banking is the Process of business activity of accepting and safeguarding money owned by other individuals and entities, and then lending out this money in order to earn a profit.Banks play very important role in the economic life of the nation. The health of the economy is closely related to the soundness of its banking system. Although banks create no new wealth but their borrowing, lending and related activities facilitate the process ofproduction, distribution, exchange and consumption of wealth. In this way they become very effective partners in the process of economic development. Today, modern banks are very useful for the utilization of the resources of the country. The banks are mobilizing the savings of the people for the investment purposes. The savings are encouraged and saving rate increases. If there would be no banks then agreat portion of a capital of the country would remain idle. A bank as a matter of fact is just like a heart in the economic structure and the Capital provided by it is like blood in it. As long as blood is in circulation the organs will remain sound and healthy. If the blood is not supplied to any organ then that part would become useless. So if the finance is not provided to Agriculture sector or industrial sector, it will be destroyed. Loan facility provided by banks works as an incentive to the producer to increase the production.Bank provides necessary funds for executive program in the process of economic development. They collect savings of large masses of people scattered throughout the country, which is the absence of bank world have remained idle and unproductive. These amounts are collected, pooled together and made available to commerce and industry for meting the requirement. This provides finance for successfully carrying on various stages of production as well as distribution. Bank stimulate the habit of savings amount people by the security and interest they offer with these savings which are deposited by people are in position to utilize the deposited amount more productively. The bank increased the transaction capacity of the customers by advancing loans when they require for additional funds to finance their expanded program of transaction. In short, the economic development of a particular country depends on the sound banking system.Banking is also important to business because businesses deposit their extra money here. This way their money is not only safe but also earns interest for them. On the other hand, businesses can borrow money from banks when they need to invest in business. Apart from that Banks also act as guarantee giver in case of creditors and suppliers.

PRODUCT AND SERVICES OFFERS BY BANKDeposits: A bank accepts deposits from the public. People can deposit their cash balances in either of the following accounts to their convenience:- Fixed Deposit Account: Cash is deposited in this account for a fixed period. The depositor gets receipts for the amount deposited. It is called Fixed Deposit Receipt. The receipt indicates the name of the depositor, amount of deposit, rate of interest and the period of deposit. This receipt is not transferable. If the depositor stands in need of the amount before the expiry of fixed period, he can withdraw the same after paying the discount to the bank. Savings Account: This type of deposit suits to those who just want to keep their small savings in a bank and might need to withdraw them occasionally. Banks provide a certain rate of interest on the minimum balance kept by the depositor during the month. Current Account: This type of account is kept by the businessman who are required to withdraw money every new and then. Banks do not pay any interest on this account. Any sum or any number of withdrawals can be presented by such an account holder

OBJECTIVES OF THE STUDY To understand the scope of SB account application by SBI bank. To understand how to improve the online SB account application of SBI bank. To understand how to improve conversion period towards direct cash transfer scheme by SBI. To study the improve the efficacy. To know the brand and advertisement influence on customers about SBI bank.

SCOPE OF THE STUDYThe study basically tries to identify the customers are satisfied with their services of SB account application and their scope among SBI bank and other banks and know about the Customer preferences among SBI bank. The study was done to individual customer restricted to the city of Patna.

RESEARCH METHODOLOGYThe methodology used in conducting the research work on SBI Bank with major emphasis on its working capital Management involves the following steps:Why I have selected SBI Bank only?I have selected SBI Bank for my summer training because it is the company that is growing day by day. It has maximum market share with comparison to its competitors. And it is the company that gives highest business.

Defining the problem and deciding research objectives:Defining the objective is the most important part of any study process. Proper defining of the problem is a must for proceeding further with the research process. The type of study to be carried out, the questions to be raised, the sampling procedure to be followed, and the data to be collected, all depends on a correct understanding of the problem. Also, by clearly focusing on the real problem, the research job can be simplified and completed with the minimum cost, effort and data.

Identified problem or the objectives of the research discussed in the report are:1. Developing the research plan:

In this a plan was developed about how to collect the require information i.e. whom to contact for gathering the relevant data. Data is the foundation of all research. It is the raw material with which a researcher functions.Therefore, it requires great care to select the sources of data. Data, or facts, may be obtained from several sources. Data sources can either be primary or secondary.

A. Secondary data:

The sources from which secondary data was collected: Press releases of the company. Newsletters and In-house journals. Brochures and detailed descriptive leaflets Magazines like Business World, Outlook, Auto India, etc. Websites such as www.sbi.co.in, www.google.com. These were the sources from which secondary data has been gathered. Most of the information presented in this report was extracted from the above data sources.

B. Primary data:Collection of primary data was conducted by visiting the people personally for the preparation of the report.2. Research approach:It means the way by which the information was collected. Visiting the various places of Patna, getting the questionnaire filled by different individuals.Beside this, frequent visit to the showrooms of the company was of great help to conduct the analysis and research work.3. Contact methods:Instrument or Data collected Forms: It is the method by which data is gathered. It could be done through various instruments like questionnaires, observations, getting information from the staff members of the agency, contacting to the motor mechanics was sufficient enough to conduct the study.

4. Collection of Information:The primary information was collected by face-to-face and direct interviews with the peoples and the customers. They provide the relevant information regarding the profile of the company as compared to the other company in the Indian market. Most employees suggested visiting companys web site, as it was not possible for them to spare time from their busy schedules.

The secondary sources of information were various web sites of the companies, newspapers & magazines such as the times of India, The Hindustan Times, Business world, Auto India, etc.

5. Analyzing the information:The data collected was carefully analyzed. The research and analysis of the information has been done on the basis of various sales and marketing strategies adopted by the company during its tenure.6. Reporting and conclusions and recommendations:This is the most vital part of the work undertaken. After collection and analysis of data, it was recorded in the form as prescribed. The major part of the report is the findings. The finding also includes charts, tables and diagrams etc. The report also mentioned the limitations of the project undertaken. Then conclusion has been drawn out of the findings and various recommendations have been given at the end of the report. Certain tables on the basis of which the findings were made have been included in the appendices section followed by the bibliography.

COMPANY PROFILE OF SBI

Pure Banking Nothing Else

HISTORY OF SBI:-The origins of State Bank of India date back to 1806 when the Bank of Calcutta (later called the Bank of Bengal) was established. In 1921, the Bank of Bengal and two other Presidency banks (Bank of Madras and Bank of Bombay) were amalgamated to form the Imperial Bank of India. In 1955, the controlling interest in the Imperial Bank of India was acquired by the Reserve Bank of India and the State Bank of India (SBI) came into existence by an act of Parliament as successor to the Imperial Bank of India. Today, State Bank of India (SBI) has spread its arms around the world and has a network of branches spanning all time zones. SBI's International Banking Group delivers the full range of cross-border finance solutions through its four wings - the Domestic division, the Foreign Offices division, the Foreign Department and the International Services division. State Bank of India (SBI) is the largest bank in India. If one measures by the number of branch offices and employees, SBI is the largest bank in the world. Established in 1806 as Bank of Calcutta, it is the oldest commercial bank in the Indian subcontinent. SBI provides various domestic, international and NRI products and services, through its vast network in India and overseas. With an asset base of $126 billion and its reach, it is a regional banking behemoth. The government nationalized the bank in 1955, with the Reserve Bank of India taking a 60% ownership stake. In recent years the bank has focused on three priorities, 1), reducing its huge staff through Golden handshake schemes known as the Voluntary Retirement Scheme, which saw many of its best and brightest defect to the private sector, 2), computerizing its operations and 3), changing the attitude of its employees (through an ambitious programme aptly named 'Parivartan' which means change) as a large number of employees are very rude to customers.

Bank of Bengal H.O. Roots:- The State Bank of India traces its roots to the first decade of 19th century, when the Bank of Calcutta, later renamed the Bank of Bengal, was established on 2 June 1806. The government amalgamated Bank of Bengal and two other Presidency banks, namely, the Bank of Bombay (incorporated on 15 April 1840) and the Bank of Madras on 27 January 1921, and named the reorganized banking entity the Imperial Bank of India. All these Presidency banks had been incorporated as joint stock companies, and were the result of the royal charters. The Imperial Bank of India continued as a joint stock company. Until the establishment of a central bank in India the Imperial Bank and its early predecessors served as India's central bank, at least in terms of issuing the currency. The State Bank of India Act 1955, enacted by the Parliament of India, authorized the Reserve Bank of India, which is the central banking organization of India, to acquire a controlling interest in the Imperial Bank of India, which was renamed the State Bank of India on 30 April 1955. Bank of MadrasTimeline: June 2, 1806: The Bank of Calcutta established. January 2, 1809: This became the Bank of Bengal. April 15, 1840: Bank of Bombay established. July 1, 1843: Bank of Madras established. 1861: Paper Currency Act passed. January 27, 1921: all three banks amalgamated to form Imperial Bank of India. July 1, 1955: State Bank of India formed; becomes the first Indian bank to be nationalized. 1959: State Bank of India (Subsidiary Banks) Act passed, enabling the State Bank of India to take over eight former State-associated banks as its subsidiaries. 1980s When Bank of Cochin in Kerala faced a financial crisis, the government merged it with State Bank of India.June 29, 2007: The Government of India today acquired the entire Reserve Bank of India (RBI) shareholding in State Bank of India (SBI), consisting of over 314 million equity shares at a total amount of over 355 billion rupees.

Bank of Bombay

Associate banks: There are seven other associate banks that fall under SBI. They all use the "State Bank of India" name followed by the regional headquarters' name. These were originally banks belonging to princely states before the government nationalized them in 1959. In tune with the first Five Year Plan, emphasizing the development of rural India, the government integrated these banks with the State Bank of India to expand its rural outreach. The State Bank group refers to the seven associates and the parent bank. All the banks use the same logo of a blue keyhole. Currently, the group is merging all the associate banks into SBI, which will create a "mega bank", and one hopes, streamline operations and unlock value. 1. State Bank of Bikaner & Jaipur 2. State Bank of Hyderabad 3. State Bank of Indore 4. State Bank of Mysore 5. State Bank of Patiala 6. State Bank of Saurashtra

State Bank of India Mumbai LHOForeign Offices: State Bank of India is present in 32 countries, where it has 131 branches serving the international needs of the bank's foreign customers, and in some cases conducts retail operations. The focus of these offices is India-related business.

SBI Office in UKGrowth: State Bank of India has often acted as guarantor to the Indian Government, most notably during Chandra Shekhar's tenure as Prime Minister of India. With more than 12240 branches and a further 8000+ associate bank branches, the SBI has extensive coverage. Following its arch-rival ICICI Bank, State Bank of India has electronically networked most of its metropolitan, urban and semi-urban branches under its Core Banking System (CBS), with over 4500 branches being incorporated so far. The bank has the largest ATM network in the country having more than 21000 ATMs. The State Bank of India has had steady growth over its history, though the Harshad Mehta scam in 1992 marred its image. In recent years, the bank has sought to expand its overseas operations by buying foreign banks. It is the only Indian bank to feature in the top 100 world banks in the Fortune Global 500 rating and various other rankings. According to the Forbes 2000 listing it tops all Indian companies.Fortune Global 500 Ranking 2010: SBI debuted in the Fortune Global 500 at 363 ranks in 2009. In 2010 it moved up to 283. As per fortune 500-2010 following are the data for SBI in $ million. Revenues 28212.8. Profits 2473.3,Assets 323043.9.Stockholders' equity 18519.8 and no of employees are 200,299.Corporate Details: This site provides comprehensive information on State Bank of India or SBI Bank, the premier Nationalized Indian Bank. State Bank of India is actively involved since 1973 in non-profit activity called Community Services Banking. State Bank of India is India's largest bank amongst all public and private sector banks operating in India. State Bank of India owns and operates the following subsidiaries and Joint Ventures - State Bank Of India Credit Card State Bank Of India Online State Bank Of India USA State Bank Of India Services State Bank Of India Mutual Funds State Bank Of India Branch Banking Subsidiaries: State Bank of Bikaner and Jaipur (SBBJ) State Bank of Hyderabad (SBH) State Bank of Indore (SBI) State Bank of Mysore (SBM) State Bank of Patiala (SBP) State Bank of Saurashtra (SBS) State Bank of Travancore (SBT) Foreign Subsidiaries: State bank of India International (Mauritius) Ltd. State Bank of India (California). State Bank of India (Canada). INMB Bank Ltd, Lagos. Non- banking Subsidiaries: SBI Capital Markets Ltd (SBICAP) SBI Funds Management Pvt Ltd (SBI FUNDS) SBI DFHI Ltd (SBI DFHI) SBI Factors and Commercial Services Pvt Ltd (SBI FACTORS) SBI Cards & Payments Services Pvt. Ltd. (SBICPSL) Performance: During the year, the Company recorded a total turnover of Rs 129.78 billion (US $ 2.89billion),export turnover of Rs 11.42 billion (US $ 0.25 billion), import turnover of Rs 0.38 billion (US$ 8.46 million) and domestic turnover of Rs 117.98 billion (US $ 2.63 billion).As at March31, 2010, the Company had advances outstanding of Rs 30,298 million (US $ 674.79 million),of which the export outstanding stood at Rs 1,955 million (US $ 43.54 million), import outstanding at Rs 99 million (US $ 2.20 million) and domestic outstanding at Rs 28,244 million (US $ 629.04 million). Gross NPAs stand at Rs 6,352 million (US $ 141.47 million) and Net NPAs stand at Rs 5,068 million (US $ 112.87 million). The amount to be transferred to Reserve Fund is Rs 13.16 million (US $ 0.29 million).

Summary of Financial Results

2011-12 (in Rs. Mn.) 2010-11* (in Rs. Mn.)

Total Turnover

1,29,781 1,82,825

Domestic Turnover1,17,977

1,55,562

International Turnover

11,80427,263

Advances Outstanding30,29445,139

Total Income4,9316,765

Profit Before Tax

1081,850

Profit After Tax

661,219

State Bank of India offers following product & services to customers:- SBI has every product for every need. Listed below are some of its major products and services.1. Personal Banking:

Personal banking is similar to retail banking. The essence is that the products and services of the bank are tailored to meet individual banking and ancillary needs, including everything from a checking account to investment advice.

A. Deposit schemesa) Current Account: Minimum Account Opening Balance is Rs 10,000/- Current Accounts are non interest bearing accounts.Most Important Terms & Conditions Overdraft facility available based on credit history Free ATM / Debit Card in the 1st year; charge from 2nd year onwards. No restrictions on number of Payments / Withdrawals No interest paid on Deposits Transfer of account to any branch possible Account maintenance charge applicable No Passbook is issued but Statement of account is issued Nomination facility available KYC Norms of RBI to be followed for opening of Accountb) Saving & Deposit Account: Savings With Cheque Book Minimum account opening balance: Rs 5,000/-Interest payable on the daily closing balance subject to a minimum of Rs 10,000/- and is credited to the account monthly. Savings without Cheque Book Minimum Account Opening Balance: Rs 1,000 Interest Paybale on the minimum daily closing balance subject to a minimum of Rs 2,000/- and is credited to the account monthly.Most Important Terms & Conditions Savings remain liquid, safe and earn interest Interest calculated on daily product basis Charges applied in case of non-maintenance of Average Quarterly Balance (AQB) Nomination facility available Passbook issued to account holders Cheque Book / ATM Cards available free of cost in the 1st year.Charge from 2nd year onwards.

c) Term Deposits Minimum Account Opening Balance Rs 50,000/- Interest is payable Quarterly, Yearly or at Maturity, at the option of the depositor. A fixed deposit can be used as Security for your loans and Overdraft facilities. Retail Department a) Savings & Current Administration including Account Opening, Cheque Book Issue, Standing Instruction Monetary, Interbank Transfer, Cheque Clearing etc. b) Term Deposits section including account opening and interest payment etc.2. Personal finance

a) Housing Loan

A home loan is a secured loan that borrowers obtain in order to purchase a home. Because a home is the largest purchase many individuals will ever make, most borrowers utilize home loans to assist with their home purchase. SBI Home Loans come to you on the solid foundation of trust and transparency built in the tradition of State Bank of India. SBI Offers three types of Home Loan for its customers SBI Easy Home LoanLoan amount upto 30 lacsInterest rate: Present effective rate being 9.75% p.a. SBI Advantage Home LoanLoan amount above 30 lacs and upto 75 lacsInterest rate: Present effective rate being 10% p.a. SBI Premium Home LoanLoan amount above 75 lacs and upto 5 croreInterest rate: Present effective rate being 10% p.a.b) Car Loan A Loan which is sanctioned for the purchase of an automobile is known as car loan. SBI Offers two types of car Loan for its customers: SBI Easy Car Loan Loan amount : Maximum Loan amount will be 2.5 times of net annual income. Spouses income could also be considered provided the spouse becomes a co-borrower inthe loan. Loan amount below Rs. 5 lacs will cover under the scheme. Interest rate: Present effective rate being 9.25% p.a SBI Advantage Car Loan Loan amount: There is no upper limit for the amount of a car loan. A maximum loan amount of 4 times the net annual income can be sanctioned. Spouses income could also be considered provided the spouse becomes a co-borrower inthe loan. Interest rate: Present effective rate being 11% p.ac) Education Loan

A term loan granted to Indian Nationals for pursuinghigher education in India or abroad where admission has been secured. Loan Amount :For studies in India, maximum Rs. 10 lacs Studies abroad, maximum Rs. 20 lacsInterest Rate:Upto 4 lacs 12%Above 4 lacs and upto 7.5 lacs 13.50%Above 7.5 lacs 12.50%

3. Services: State Bank of India offers a wide range of services in the Personal Banking Segment which are indexed here.

a) ATM Services

State Bank offers you the convenience of over21,000 ATMs in India, the largest network in the country and continuing to expand fast! This means that you can transact free of cost at the ATMs of State Bank Group and wholly owned subsidiary viz. SBI Commercial and International Bank Ltd., using the State Bank ATM-cum-Debit (Cash Plus) card.KINDS OF CARDS ACCEPTED AT STATE BANK ATMs : Besides State Bank ATM-Cum-Debit Card and State Bank International ATM-Cum-Debit Cards following cards are also accepted at State Bank ATMs: -1) State Bank Credit Card.2)Cards issued by other banks displaying Maestro, Master Card, Cirrus, VISA and VISA Electron logos.3)All Debit/ Credit Cards issued by any bank outside India displaying Maestro, Master Card, Cirrus, VISA and VISA Electron logos.State Bank ATM-cum-Debit (State Bank Cash plus) Card: India's largest bank is proud to offer you unparalleled convenience viz. State Bank ATM-cum-Debit (Cash Plus) card. With this card, there is no need to carry cash in your wallet. You can now withdraw cash and make purchases anytime you wish to with your ATM-cum-Debit Card.

Get an ATM-cum-Debit card with which you can transact for FREE at any of over21,000 ATMs of State Bank Group within our country.Transaction Limits: Daily limit of Rs 40,000/- at the ATM Daily limit of Rs 50,000/- at Point of Sale (POS) terminal for debit transactionsCombined daily limit of Rs 90,000/-b) INTERNET BANKING

www.sbionline.com, the Internet banking portal of our bank, enables its retail banking customers to operate their accounts from anywhere anytime, removing the restrictions imposed by geography and time. It's a platform that enables the customers to carry out their banking activities from their desktop, aided by the power and convenience of the Internet. Using Internet banking services, you can do the following normal banking transactions online:Funds transfer between own accounts.

Third party transfers to accounts maintained at any branch of SBI

Group Transfers to accounts in State Bank Group

Inter Bank Transfers to accounts with other Banks

Online standing instructions for periodical transfer for the above

Credit PPF accounts across branches

Request for Issue of Demand Draft

Request for opening of new accounts

Request for closure of Loan Accounts

c) E-RAIL

Book your Railways Ticket Online The facility has been launched wef Ist September 2003 in association with IRCTC. The scheme facilitates Booking of Railways Ticket Online.d) Mobile Banking State Bank Freedom Your Mobile Your Bank Away from home, balance enquiries can be made and/or money sent to the loved ones or bills can be paid anytime 24x7!!! That is what State Bank Freedom offers -convenient, simple, secure, anytime and anywhere banking.The following functionalities are available: Funds transfer (within and outside the bank) Interbank Mobile Payment Services (IMPS) Enquiry services (Balance enquiry/ Mini statement) Cheque book request Demat Enquiry Service Bill Payment (Utility bills, credit cards, Insurance premium), Donations, Subscriptions Mobile Top up M Commerce (Top up of Tatasky, BigTV, SunDirect, DishTV connections and receive recharge pins for DigitalTV/Videocon d2h, SBI life insurance premium).

e) Safe Deposit Locker

For the safety of your valuables, we offer safe deposit locker facility at a large number of our branches. There is a nominal annual rent, which depends on the size of the locker and the centre at which the branch is located. The rent is payable in advance for the Financial Year. A copy of the locker agreement regarding operation of the locker can be provided to the locker hirer at the time of allotment of the locker.Most Important Terms & Conditions1. Annual rental is payable in advance.2. Rental depends on the size of the lockers and location of the branch via metro/urban or semi-urban/rural3. One time registration charges for all center is also levied.4. KYC norms are applicable for locker hirers.5. Lockers cannot be allotted to minors either singly or jointly with others.

E) Pension Plan: Increasing life expectancy rate, rising health care costs, absence of social security system in India and disintegration of joint family system are some of the key reasons that makes retirement planning very critical.To help you continue celebrating your life post-retirement to the fullest, SBI Life presents you an array of pension plans which are simple and innovative.

a) SBI Life Life Long Pension Plus:

SBI Life - Lifelong Pension Plus is a unique individual non participating traditional pension plan, which gives you total safety and security while offering you complete transparency and flexibility. This Plan is a perfect way for you to accumulate your savings and purchase an annuity with it, a time of your choice, to give you regular income. You would agree that all this will surely give you a secure future, and a joyous retirement.Key Features: You have complete freedom to avail of a Pure Pension option or get the added advantage of insurance protection. Complete Transparency: You will know how your premiums are growing each step of the way. At the end of each financial year, the fund will be credited with investment income based on the investment return earned. Guaranteed Additions of 10% of Annual Premium on 15th policy anniversary & 10% of Annual Premium on every 5th policy anniversary thereafter in case of Regular Premium policy whereas for Single Premium policy, 1% of Single Premium on 15th policy anniversary & 1% of Single Premium on every 5th policy anniversary thereafter.b) SBI Life Smart Pension:

SBI Life -Smart Pension, a unit linked deferred pension plan.With the changing social and economic environment, shifting individual and family needs, it is advisable to follow a dynamic retirement planning process to improve the probability of success of your retirement plan. A unit linked deferred pension plan, which offers you the flexibility to provide for all your retirement goals at one go or as per your convenience, spread over a period of time. Whats more, it provides you a minimum guaranteed return on the gross premiums paid.Key Features: Enjoy the benefit of guaranteed amount at maturity. Option to avail pension by paying only one single premium. Phase your retirement income - You have an option to take multiple single premium Policies, at lower costs.F) Health Plan: Financial planning is incomplete without planning health insurance. Due to todays hectic lifestyle, improper diet, lack of exercise we are at higher risk of contingencies of untimely serious illnesses. Sudden health problems could have deep hole in your pockets. Medical science has advanced by leaps and bounds in the last few decades. Theres a definite need to cover for health insurance to reduce the financial burden.

a) SBI Life Hospital Cash:

Good health is the most valuable asset that we have, but nowadays with increasing levels of stress, negligible physical activity and changing lifestyle our vulnerability to diseases is increasing at an alarming pace. The cost of healthcare is rising everyday and more than the cost of your treatment, indirect costs like - hospital room rent, nursing expenses, post discharge expenses, recuperating expenses, ambulatory charges etc account for a major part of the overall cost incurred. Lack of sufficient savings or a suitable health policy may force you to compromise on the quality of medical treatment. We feel you certainly deserve better.SBI Life - Hospital Cash is a comprehensive plan that covers not only hospitalization expenses but also other incidental costs. This plan offers you complete freedom from worries.Key Features: 100% payout from day one of hospitalization without any deductible. Guaranteed coverage up to 75 years. Coverage of Pre-existing diseases after 2 years. Enhanced sum assured and increased payouts on each policy anniversary in case of No claim.

5. DEMAT SERVICES: State Bank of India, which is countrys largest public sector bank, is certainly the most preferred choice of crores of Indians. It provides the facility where you can trade online through demit accounts since this account is one of the prerequisites to start with any kind of trading.SBI Demat account brokerage charge: SBI Demat account brokerage charges vary depending on the amount which one puts in. There are various types of brokerages as well.SBI Demat account turnover per month versus brokerage rates are-TurnoverBrokerage

0 5 lakh0.50%

5 10 lakh0.45%

10 25 lakh0.40%

25 50 lakh0.35%

50 75 lakh0.30%

75 lakh 2 Crore0.25%

2 Crore and above0.15%

SBI Demat account turnover versus brokerage rates for Intraday trading are-TurnoverBrokerage

< 25 lakh0.15%

25 50 lakh0.12%

50 lakh 1.5 Crore0.10%

1.5 3 Crore0.08%

3 6 Crore0.07%

6 10 Crore0.06%

Above 10 Crore0.05%

6. CUSTOMER RELATATION SERVICES:The SBI customer care service is probably the best customer service offered by various banks in India and across the world. The SBI customer care service is presumably the most excellent in comparison to other banks. The bank through its customer service deals with all kinds of difficulties faced by the clients in relation to the banking services offered by SBI. The customer care executive pay attention to the problems put out by the bank customers and provides them with an applicable and relevant solution to their doubts concerning the bank products and services. The SBI always aims for providing necessary assistance and information to its clients and attempts to cater to all the banking needs regarding the highest quality of its services. SBI has a 24 hour customer care helpline specially devoted to entertain all the queries, suggestion and problems etc. put up by the banks customers. One can dial up the customer care helpline and esquire about any of the product and services including that on the home loan and other offered by the bank. One can also get information about the terms and conditions laid down by the bank about the various services and products offered by the bank.AWARDS & RECOGNITIONS

Adjudged, Bank of The Year 2009, India by The Banker b Magazine for the second year in succession. Awarded Best Bank - Large, and Most Socially Responsible Bank from Business World Best Bank Awards 2009. The Bank bagged the BEST BANK 2009 Award by Business India. Adjudged the Most Trusted Brand 2009 - Economic Times, Brand Equity. Bagged the awards for Most Preferred Bank, Most Preferred Credit Card and Most Preferred Home Loan Brand from CNBC AWAAZ Consumer Awards, Sept 09. Awarded Visionaries of Financial Inclusion Year 2009 by Financial Information Network & Operations Ltd. Awarded Technology Bank of the Year in recognition of outstanding achievements in banking technology IBA Banking Technology Awards 2009. Selected as the winner of Golden Peacock National Training Award for the year 2009 by the Golden Peacock Awards Jury. Awarded the Strongest Banks in Asia Award 2010 for the Asia- Pacific region under The Asian Banker Excellence in Retail Financial Services Awards 2010. Awarded the Best Microfinance Award for 2009 under The Asian Banker Excellence in Retail Financial Services Awards 2010.

ONLINE SB ACCOUNTOnline Savings Bank Account Application for Resident IndividualsSubmit Info OnlineVisit Branch with DocsYour Account Opened Expeditiously1. Savings Bank Online Account Application Process In BriefYou may fill up an application online for opening a Savings Bank account. The process in brief would be as follows:2. Fill up and submit the required details online.3. Print the Account Opening Form (AOF) on A4 size white papers.4. Attach the required documents, such as photographs and proof of identity and address, as mentioned in the AOF.5. A TCRN (Temporary Customer Reference Number) will be generated, which please note down. TCRN will also be sent on the registered mobile number of the applicant(s).

2. Benefits Convenience:The AOF can be filled at your convenience and fields that can be validated are checked for errors. Quick:Time taken for opening of the account at the branch will get reduced as the data will already be available in the system. Safety:The data will3. Information That You Will Need to ProvideFor opening an account, you need to provide the following information: KYC (Know Your Customer) information: The acceptable KYC documents are available through drop down menu in the AOF. Information about the Savings Bank account you wish to open and the facilities you would want in the account. Form 60, if you do not have Permanent Account Number (PAN) of Income Tax. Form DA-1 (optional), if you wish to make a nomination (recommended).4. Documents That You Will Need to ProvideFor each person who wishes to open the account, you will need to provide: 2 Recent passport-size colored photographs. KYC documents as mentioned in the AOF.If you give photocopies, please produce the original documents for verification when you visit our branch.

5. Step-by-Step Account Opening ProcessStep 1: Fill the Customer Information Section This section will have to be filled for each person wishing to open the account. You must fill Part A first. Once you fill Part A and save the form, a Temporary Customer Reference Number (TCRN) will be generated which may please be noted. You will need it later to edit the form, if you desire, and to link the customer in the Account Opening Form. Subsequent parts in this step can be filled only after you have successfully filled Part A.Step 2: Fill the Account Information Section Part A: Type of Account and Services Required. Part B: Nomination Form (optional but recommended).Note: This section will have to be filled for each account that you wish to open. You must fill Part A first. Once you fill Part A and save the form, a Temporary Account Reference Number (TARN) will be generated which may please be noted. You will need it later to edit or print the form. Subsequent parts in this step can be filled only after you have successfully filled Part A.After successful filling up of data in the account opening form, anSMS notificationwill be sent to 1st applicant's mobile number along with the TARN.Step 3: Read the Savings Bank Rules Please read these rules carefully before signing the account opening form. By applying to the Bank for opening the account, you would be confirming that you have read the rules and that you agree to abide by these. A print of the same can also be taken by you after generation of TARN.6. FAQ'sSTART NOW

DATA ANALYSIS & INTERPRETATIONQ1. On which bank you depend for your regular transaction?

( ) No. of People SBI60 % (1200)

ICICI33 % (660)

HDFC5% (100)

OTHER2% (40)

TOTAL NO. OF PEOPLE2000

It has been observed that approximately 60% correspondents are using the service of SBI for their daily transaction, around 33% of people are using ICICI Bank for their transaction and only 5% & 2% of people are using HDFC & other Bank service respectively in Bhubaneswar. It also shows that SBI have the highest market position in Bhubaneswar as per my sample.Q2. Are you aware of Product & Services offered by SBI?

YES

85% (1700)

NO15% (300)

Total No. of People200

From the above data it is clear that most of the customers (around 85%) of Bhubaneswar have the idea about the Product & Services of SBI, the rest 15% have the idea about the product they are using. In this 15% most of the people are from typical rural area (Farmers).

Q3. Are you aware of the Online SB account application of SBI?

YES91%(1900)

NO9% (100)

TOTAL NO. OF PEOPLE200

It is clear that most of the people have the idea about the advance product of SBI. Almost all the 95% people who have the idea about the Online SB account application user of SBI product & service.

Q4. Which bank you prefer for taking these services?SBI75% (1800)

ICICI5% (140)

HDFC14% (40)

OTHER6% (20)

TOTAL NO. OF PEOPLE200

According to my sample size 85% of people prefer SBI for Online SB account application Services, but some people prefer ICICI, HDFC or OTHER Bank for loan because they are working with that bank & it is easier for them to get loan from their bank & it easier for them to pay the interest because it is less as compare to other bank because they are the employee of that bank. Q5. If you prefer SBI for taking Online SB account application Services than what influence you to take Loan from SBI?

Most of the people said that they prefer SBI for taking Online SB account application Services because of the transparency and the lowest interest rate for any kind of transaction. And it is easy to get loan from SBI as compare to other bank because less paper work is require and as it is the largest govt. bank in India and having partnership with RBI (Reserve Bank of India) and other association, it is easier for SBI to give loan to people with a longer repayment period.

Q6. What do you feel about the services providing by SBI For Merchant for doing payment purchasing of goods?Bad5% (0)

Satisfactory

8% (40)

Good

50% (1100)

Excellent

37% (860)

TOTAL NO. OF PEOPLE

200

From this it is clear that the service provide by SBI in its advance product is good in between the customer. All of them satisfy with the product provide by SBI. 55% of people said that the service provide by SBI is good & 43% said it is excellent & just 2% of people said that it is satisfactory. Q8. Which features you like most in Online SB account application of SBI? LESS PAPER WORK3% (6)

ATTRACTIVE INTEREST RATE35% (70)

TRANSPARENCY20% (40)

SIMPLE AND FAST PROCESSING2% (4)

LONGER REPAYMENT PERIOD40% (80)

TOTAL NO. OF PEOPLE200

Most of the people like the attractive interest rate & longer repayment period. Its easier for people to repay the whole loan amount with its interest with low interest rate and with longer repayment period.FINDINGS From this project it is found that online SBI account application is a new concept for both the customers as well as concerned staff members. It has been observed that at present approximately 55% of people are opening their saving account through online mode. But in coming days this percentage is going to increase. Online SB account application helps in opening of account in less time in comparison to offline mode. Hence more customers can be approached through this. Customers do not need to stand for longer time period in a queue for opening of saving account as it can be opened online within 2 to 3 minutes. Major benefits of online SB account applications are safety, convenience, and quicker in approach. Online saving account can be opened for individual, jointly or for maximum of three persons. Online saving account can be opened by customers itself also by filling the forms through internet and submitting it to the nearest branch in which he or she wants to open the account. Provision of zero balance account is available in this. Incentives for concerned staff as well as for branch manager is also kept for opening online SB account application. Hilsa branch is on the top by opening the maximum number of online SBI account application. On the other hand there are still some branches in far flung areas where this facility is not available. A satisfactory response was received from customers for online SBI account application as they praise for convenience, safety and speedy process.

REASONS FOR HIGHLY USE OF SBI ADVANCE PRODUCT: LESS PAPER WORK NO HIDDEN CHARGES TRANSPARENCY SIMPLE & FAST PROCESSING LONGER REPAYMENT PERIOD QUICK PROCESSING

SUGGESTION & RECOMMENDATION Customer needs to inform about online saving A/c on the mass level. The concerned saving a/c, staff shall be trained to open the saving a/c through online mode. Sometime INB saver link is disconnected. Thats needs to be checked in order to provide 24 hour service. Standalone internet along with guidance staff should be provided in all branch of SBI for opening saving account through online mode. A banner showing detailed step wise process of open online say a/c must be put up in all branches. A separate person must be present to guide the customers regarding online SB account application for opening saving account. Good Incentives must be given to concerned person for opening of saving account through online mode.At present it is very low. If possible the concerned person should directly approach the customer so that customer may save time of visiting the branch. Bank may take the help of nearest cyber caf for filling forms of online saving account for those customers who cannot open their account by themselves. This will also make this process speedy so that more number of customers can be approached in shorter time. Bank can do some internship programs in various management colleges to make this scheme popular. SBI must take feedbacks of customers regarding their views and convenience for online SB account application.CONCLUSIONFrom the analysis part it can be conclude that customers have a good respond towards SBI Online SB Account Application in Patna. SBI is in 1st position having large number of customers & providing good services to them. The bank has a wide customer base, so the bank should concentrate on this to retain these customers.In present scenario SBI is the largest SBI Online SB Account Application Provider issuer in India. Within a very short period of time the achievement made by SBI is excellent, what a normal bank cannot expect, but it is being done by SBI. It happens due to employee dedication towards the organization, fastest growing Indian economy, & brand image.To be the largest advance product issuer, SBI should focus on-Launch Innovative productCustomized advance productsBetter customer services

QUESTIONNAIREName - _____________________________________Occupation-__________________________________Contact Detail -_______________________________Q. On which bank you depend for your regular transaction?a) SBIb) ICICI Bankc) HDFC Bankd) Other Bank, Specify (_____________)Q. Are you aware of products & services provided by SBI?a) YESb) NOQ. If yes are you aware of the Online SB Account Application services of SBI?a) YESb) NOQ. Which bank you prefer for taking this services?a) SBIb) ICICI Bankc) HDFC Bankd) Other Bank, Specify (_____________)Q. What do you feel about the services providing by SBI in Online SB Account Application?a) Badb) Satisfactoryc) Goodd) Excellent

Q. Which features you like most in Online SB Account Application of SBI?a) Less paper workb) Attractive interest ratec) Transparencyd) Simple & fast processinge) Specially design product for self employedf) Any other feature, specify ( _____________ )

Q. Any suggestion you want to give for the betterment of SBI Online SB Account Application.___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________.

BIBLIOGRAPHY:

Text Books:Solomon, Michael R. (2002), Consumer Behavior: Buying, Having, Being. 5th Ed.New Jersey: Prentice Hall

Wilson A. (2003), Marketing Research: An Integrated Approach

Naresh Ku. Malhotra, Marketing Research: An Applied Orientation, Fifth Edition

Internet: www.google.co.in www.sbi.com www.sbi.co.in www.bnet.com

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