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Banner advertising in the United Kingdom (Statista DMO) - Statista Dossier Statista Dossier © Statista, Inc. (NY)
Banner advertising in the United Kingdom (Statista DMO) - Statista Dossier
Statista Dossier
© Statista, Inc. (NY)
Table of ContentsBanner advertising in the United Kingdom (Statista DMO) - Statista Dossier
Overview06 Digital Market Outlook: digital advertising revenue in the UK 2014-2020, by format
07 Digital Market Outlook: digital advertising revenue in the UK 2014-2020, by device
08 Digital Market Outlook: display advertising revenue in the UK 2014-2020, by industry
Revenue10 Digital Market Outlook: banner ad revenue in the UK 2014-2020
11 Digital Market Outlook: banner advertising revenue in the UK 2014-2020, by device
12 Digital Market Outlook: banner advertising revenue change in the UK 2015-2020
13 Digital Market Outlook: banner ad revenue change UK 2015-2020, by device
14 Digital Market Outlook: banner ad revenue per internet user UK 2014-2020
15 Digital Market Outlook: banner ad revenue per internet user UK 2014-2020, by device
16 Digital Market Outlook: banner ad revenue as share of GDP in the UK 2014-2020
17 Digital Market Outlook: banner ad revenue as share of GDP UK 2014-2020, by device
Country Comparisons19 Digital Market Outlook: digital advertising revenue in selected countries 2015
20 Digital Market Outlook: digital advertising revenue in European countries 2015
21 Digital Market Outlook: banner advertising revenue in selected countries 2015
22 Digital Market Outlook: banner advertising revenue in European countries 2015
OverviewBanner advertising in the United Kingdom (Statista DMO) - Statista Dossier
Overview
Further information regarding this statistic can be found on page 24.
6
Digital advertising revenue in the United Kingdom (UK) from 2014 to 2020, by format (in million U.S. dollars)
Digital Market Outlook: digital advertising revenue in the UK 2014-2020, by format
Note: United Kingdom; 2015
Source: Statista (Digital Market Outlook); ID 456257
Overview
Further information regarding this statistic can be found on page 25.
7
Digital advertising revenue in the United Kingdom (UK) from 2014 to 2020, by mobile and desktop (in million U.S. dollars)
Digital Market Outlook: digital advertising revenue in the UK 2014-2020, by device
Note: United Kingdom; 2015
Source: Statista (Digital Market Outlook); ID 456263
Overview
Further information regarding this statistic can be found on page 26.
8
Digital display advertising revenue in the United Kingdom (UK) from 2014 to 2020, by industry (in million U.S. dollars)
Digital Market Outlook: display advertising revenue in the UK 2014-2020, by industry
Note: United Kingdom; 2015
Source: Statista (Digital Market Outlook); ID 456269
RevenueBanner advertising in the United Kingdom (Statista DMO) - Statista Dossier
Revenue
Further information regarding this statistic can be found on page 27.
10
Digital banner advertising revenue in the United Kingdom (UK) from 2014 to 2020 (in million U.S. dollars)
Digital Market Outlook: banner ad revenue in the UK 2014-2020
Note: United Kingdom; 2015
Source: Statista (Digital Market Outlook); ID 462275
Revenue
Further information regarding this statistic can be found on page 28.
11
Digital banner advertising revenue in the United Kingdom (UK) from 2014 to 2020, by device (in million U.S. dollars)
Digital Market Outlook: banner advertising revenue in the UK 2014-2020, by device
Note: United Kingdom; 2015
Source: Statista (Digital Market Outlook); ID 456280
Revenue
Further information regarding this statistic can be found on page 29.
12
Digital banner advertising revenue growth in the United Kingdom (UK) from 2015 to 2020
Digital Market Outlook: banner advertising revenue change in the UK 2015-2020
Note: United Kingdom; 2015
Source: Statista (Digital Market Outlook); ID 462281
Revenue
Further information regarding this statistic can be found on page 30.
13
Digital banner advertising revenue growth in the United Kingdom (UK) from 2015 to 2020, by device
Digital Market Outlook: banner ad revenue change UK 2015-2020, by device
Note: United Kingdom; 2015
Source: Statista (Digital Market Outlook); ID 462284
Revenue
Further information regarding this statistic can be found on page 31.
14
Digital banner advertising average revenue per internet user in the United Kingdom (UK) from 2014 to 2020 (in U.S. dollars)
Digital Market Outlook: banner ad revenue per internet user UK 2014-2020
Note: United Kingdom; 2015
Source: Statista (Digital Market Outlook); ID 462295
Revenue
Further information regarding this statistic can be found on page 32.
15
Digital banner advertising average revenue per internet user in the United Kingdom (UK) from 2014 to 2020, by device (in U.S. dollars)
Digital Market Outlook: banner ad revenue per internet user UK 2014-2020, by device
Note: United Kingdom; 2015
Source: Statista (Digital Market Outlook); ID 462296
Revenue
Further information regarding this statistic can be found on page 33.
16
Digital banner advertising revenue as percentage of gross domestic product (GDP) in the United Kingdom (UK) from 2014 to 2020
Digital Market Outlook: banner ad revenue as share of GDP in the UK 2014-2020
Note: United Kingdom; 2015
Source: Statista (Digital Market Outlook); ID 462301
Revenue
Further information regarding this statistic can be found on page 34.
17
Digital banner advertising revenue as percentage of gross domestic product (GDP) in the United Kingdom (UK) from 2014 to 2020, by device
Digital Market Outlook: banner ad revenue as share of GDP UK 2014-2020, by device
Note: United Kingdom; 2015
Source: Statista (Digital Market Outlook); ID 462329
Country ComparisonsBanner advertising in the United Kingdom (Statista DMO) - Statista Dossier
Country Comparisons
Further information regarding this statistic can be found on page 35.
19
Digital advertising revenue in selected countries worldwide in 2015 (in billion U.S. dollars)
Digital Market Outlook: digital advertising revenue in selected countries 2015
Note: Germany; United States; China; Japan; United Kingdom; 2015
Source: Statista (Digital Market Outlook); ID 459632
Country Comparisons
Further information regarding this statistic can be found on page 36.
20
Digital advertising revenue in selected countries in Europe in 2015 (in million U.S. dollars)
Digital Market Outlook: digital advertising revenue in European countries 2015
Note: Germany; France; Italy; Spain; Austria; United Kingdom; Ireland; Netherlands; Belgium; Sweden; Denmark; Portugal; Finland; Norway; Switzerland; 2015; Figures are estimates
Source: Statista (Digital Market Outlook); ID 461924
Country Comparisons
Further information regarding this statistic can be found on page 37.
21
Digital banner advertising revenue in selected countries worldwide in 2015 (in billion U.S. dollars)
Digital Market Outlook: banner advertising revenue in selected countries 2015
Note: Germany; United States; China; Japan; United Kingdom; 2015
Source: Statista (Digital Market Outlook); ID 460708
Country Comparisons
Further information regarding this statistic can be found on page 38.
22
Digital banner advertising revenue in selected European countries in 2015 (in billion U.S. dollars)
Digital Market Outlook: banner advertising revenue in European countries 2015
Note: Germany; France; Italy; Spain; Austria; United Kingdom; Ireland; Netherlands; Belgium; Sweden; Denmark; Portugal; Finland; Norway; Switzerland; 2015
Source: Statista (Digital Market Outlook); ID 462599
ReferencesBanner advertising in the United Kingdom (Statista DMO) - Statista Dossier
References 24
Digital advertising revenue in the United Kingdom (UK) from 2014 to 2020, by format (in million U.S. dollars)
Source and methodology information
Source Statista (Digital Market Outlook)
Conducted by Statista
Survey period 2015
Region United Kingdom
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista (Digital Market Outlook)
Publication date July 2015
Original source Digital Market Outlook
Website URL http://www.statista.com/statistics/456257/digital-advertising-revenue-format-digital-market-outlook-uk/
Digital Market Outlook: digital advertising revenue in the UK 2014-2020, by format
Notes:
* Estimate. Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values. Further information on methodology can be found here.
References 25
Digital advertising revenue in the United Kingdom (UK) from 2014 to 2020, by mobile and desktop (in million U.S. dollars)
Source and methodology information
Source Statista (Digital Market Outlook)
Conducted by Statista
Survey period 2015
Region United Kingdom
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista (Digital Market Outlook)
Publication date July 2015
Original source Digital Market Outlook
Website URL http://www.statista.com/statistics/456263/digital-market-outlook-uk-digital-advertising-revenue-by-device/
Digital Market Outlook: digital advertising revenue in the UK 2014-2020, by device
Notes:
* Estimate. Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values. Further information on methodology can be found here.
References 26
Digital display advertising revenue in the United Kingdom (UK) from 2014 to 2020, by industry (in million U.S. dollars)
Source and methodology information
Source Statista (Digital Market Outlook)
Conducted by Statista
Survey period 2015
Region United Kingdom
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista (Digital Market Outlook)
Publication date July 2015
Original source Digital Market Outlook
Website URL http://www.statista.com/statistics/456269/united-kingdom-display-advertising-revenue-by-industry-digital-market-outlook-uk/
Digital Market Outlook: display advertising revenue in the UK 2014-2020, by industry
Notes:
* Estimate. Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values. Display advertising includes Banner and Video Advertising Revenue (Desktop & Mobile). Further information on methodology can be found here.
References 27
Digital banner advertising revenue in the United Kingdom (UK) from 2014 to 2020 (in million U.S. dollars)
Source and methodology information
Source Statista (Digital Market Outlook)
Conducted by Statista
Survey period 2015
Region United Kingdom
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista (Digital Market Outlook)
Publication date July 2015
Original source Statista Digital Market Outlook
Website URL http://www.statista.com/statistics/462275/banner-advertising-revenue-digital-market-outlook-uk/
Digital Market Outlook: banner ad revenue in the UK 2014-2020
Notes:
* Estimate. Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values. Further information on methodology can be found here.
References 28
Digital banner advertising revenue in the United Kingdom (UK) from 2014 to 2020, by device (in million U.S. dollars)
Source and methodology information
Source Statista (Digital Market Outlook)
Conducted by Statista
Survey period 2015
Region United Kingdom
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista (Digital Market Outlook)
Publication date July 2015
Original source Digital Market Outlook
Website URL http://www.statista.com/statistics/456280/digital-banner-ad-revenue-by-device-digital-market-outlook-uk/
Digital Market Outlook: banner advertising revenue in the UK 2014-2020, by device
Notes:
* Estimate. Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values. Further information on methodology can be found here.
References 29
Digital banner advertising revenue growth in the United Kingdom (UK) from 2015 to 2020
Source and methodology information
Source Statista (Digital Market Outlook)
Conducted by Statista
Survey period 2015
Region United Kingdom
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista (Digital Market Outlook)
Publication date July 2015
Original source Statista Digital Market Outlook
Website URL http://www.statista.com/statistics/462281/banner-advertising-revenue-growth-digital-market-outlook-uk/
Digital Market Outlook: banner advertising revenue change in the UK 2015-2020
Notes:
* Estimate. Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values. Further information on methodology can be found here.
References 30
Digital banner advertising revenue growth in the United Kingdom (UK) from 2015 to 2020, by device
Source and methodology information
Source Statista (Digital Market Outlook)
Conducted by Statista
Survey period 2015
Region United Kingdom
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista (Digital Market Outlook)
Publication date July 2015
Original source Statista Digital Market Outlook
Website URL http://www.statista.com/statistics/462284/banner-advertising-revenue-growth-device-digital-market-outlook-uk/
Digital Market Outlook: banner ad revenue change UK 2015-2020, by device
Notes:
* Estimate. Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values. Further information on methodology can be found here.
References 31
Digital banner advertising average revenue per internet user in the United Kingdom (UK) from 2014 to 2020 (in U.S. dollars)
Source and methodology information
Source Statista (Digital Market Outlook)
Conducted by Statista
Survey period 2015
Region United Kingdom
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista (Digital Market Outlook)
Publication date July 2015
Original source Statista Digital Market Outlook
Website URL http://www.statista.com/statistics/462295/banner-ad-revenue-per-internet-user-digital-market-outlook-uk/
Digital Market Outlook: banner ad revenue per internet user UK 2014-2020
Notes:
* Estimate. Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values. Further information on methodology can be found here.
References 32
Digital banner advertising average revenue per internet user in the United Kingdom (UK) from 2014 to 2020, by device (in U.S. dollars)
Source and methodology information
Source Statista (Digital Market Outlook)
Conducted by Statista
Survey period 2015
Region United Kingdom
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista (Digital Market Outlook)
Publication date July 2015
Original source Statista Digital Market Outlook
Website URL http://www.statista.com/statistics/462296/banner-ad-revenue-per-internet-user-device-digital-market-outlook-uk/
Digital Market Outlook: banner ad revenue per internet user UK 2014-2020, by device
Notes:
* Estimate. Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values. Further information on methodology can be found here.
References 33
Digital banner advertising revenue as percentage of gross domestic product (GDP) in the United Kingdom (UK) from 2014 to 2020
Source and methodology information
Source Statista (Digital Market Outlook)
Conducted by Statista
Survey period 2015
Region United Kingdom
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista (Digital Market Outlook)
Publication date July 2015
Original source Statista Digital Market Outlook
Website URL http://www.statista.com/statistics/462301/banner-advertising-revenue-share-gdp-digital-market-outlook-uk/
Digital Market Outlook: banner ad revenue as share of GDP in the UK 2014-2020
Notes:
* Estimate. Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values. Further information on methodology can be found here.
References 34
Digital banner advertising revenue as percentage of gross domestic product (GDP) in the United Kingdom (UK) from 2014 to 2020, by device
Source and methodology information
Source Statista (Digital Market Outlook)
Conducted by Statista
Survey period 2015
Region United Kingdom
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista (Digital Market Outlook)
Publication date July 2015
Original source Statista Digital Market Outlook
Website URL http://www.statista.com/statistics/462329/banner-advertising-revenue-share-gdp-device-digital-market-outlook-uk/
Digital Market Outlook: banner ad revenue as share of GDP UK 2014-2020, by device
Notes:
* Estimate. Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values. Further information on methodology can be found here.
References 35
Digital advertising revenue in selected countries worldwide in 2015 (in billion U.S. dollars)
Source and methodology information
Source Statista (Digital Market Outlook)
Conducted by Statista
Survey period 2015
Region Germany; United States; China; Japan; United Kingdom
Number of respondents n.a.
Age group n.a.
Special characteristics Figures are estimates
Published by Statista (Digital Market Outlook)
Publication date July 2015
Original source Statista Digital Market Outlook
Website URL http://www.statista.com/statistics/459632/digital-advertising-revenue-countries-digital-market-outlook/
Digital Market Outlook: digital advertising revenue in selected countries 2015
Notes:
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values. Further information on methodology can be found here.
References 36
Digital advertising revenue in selected countries in Europe in 2015 (in million U.S. dollars)
Source and methodology information
Source Statista (Digital Market Outlook)
Conducted by Statista
Survey period 2015
Region Germany; France; Italy; Spain; Austria; United Kingdom; Ireland; Netherlands; Belgium; Sweden; Denmark; Portugal; Finland; Norway; Switzerland
Number of respondents n.a.
Age group n.a.
Special characteristics Figures are estimates
Published by Statista (Digital Market Outlook)
Publication date July 2015
Original source Statista Digital Market Outlook
Website URL http://www.statista.com/statistics/461924/digital-advertising-revenue-countries-digital-market-outlook-europe/
Digital Market Outlook: digital advertising revenue in European countries 2015
Notes:
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values. Further information on methodology can be found here.
References 37
Digital banner advertising revenue in selected countries worldwide in 2015 (in billion U.S. dollars)
Source and methodology information
Source Statista (Digital Market Outlook)
Conducted by Statista
Survey period 2015
Region Germany; United States; China; Japan; United Kingdom
Number of respondents n.a.
Age group n.a.
Special characteristics Figures are estimates
Published by Statista (Digital Market Outlook)
Publication date July 2015
Original source Statista Digital Market Outlook
Website URL http://www.statista.com/statistics/460708/banner-advertising-revenue-countries-digital-market-outlook/
Digital Market Outlook: banner advertising revenue in selected countries 2015
Notes:
Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values. Further information on methodology can be found here.
References 38
Digital banner advertising revenue in selected European countries in 2015 (in billion U.S. dollars)
Source and methodology information
Source Statista (Digital Market Outlook)
Conducted by Statista
Survey period 2015
Region Germany; France; Italy; Spain; Austria; United Kingdom; Ireland; Netherlands; Belgium; Sweden; Denmark; Portugal; Finland; Norway; Switzerland
Number of respondents n.a.
Age group n.a.
Special characteristics Figures are estimates
Published by Statista (Digital Market Outlook)
Publication date July 2015
Original source Statista Digital Market Outlook
Website URL http://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/
Digital Market Outlook: banner advertising revenue in European countries 2015
Notes:
Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values. Further information on methodology can be found here.
