Date post: | 22-Dec-2015 |
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WHAT IS INTERNET MARKETING?
Achieving marketing objectives through applying digital
technologies.
The application of internet and related digital
technologies in conjunction with the traditional
communications to achieve marketing objectives.
E-Marketing:
- Achieving the marketing objectives through use of
electronic communication technologies.
Smith and Chaffey (2005) say that e-marketing can be used to
support the aims as followed:
a. Identifying: for marketing research to find out customer’s
needs and demands.
b. Anticipating: The internet provides an additional channels by
which customers can access information and make
purchases.
c. Satisfying: achieving customer’s satisfaction through
electronic channel
Digital marketing:
-Has a similar meaning to electronic marketing.
-Both describe the management and execution of
marketing using electronic media such as the web, e-
mails, interactive TV and wireless media in
conjunction with digital data about customer’s
characteristics and behavior.
DIGITAL MARKETING
Involves:
1. Applying these technologies which from online channels to
market: emails,web, databases,mobile/wireless TV
2. Achieving these objectives: support marketing activities
aimed at achieving profitable acquisition and retention of
customers.
3. Through using marketing tactics: recognising the strategic
importance of digital technologies and developing a planned
approach to reach and migrate customers to online services
through e-communication an traditional communications