Online Channels:professional science communication

on the web

Online channels

Over the last years, several Pharmaceutical Companies have created websites related

to drugs or diseases and have provided excellent descriptions and presentations for a

vast audience.

However, these websites work in different ways, thus disorienting readers and the

efficient search for useful information.

Moreover, recent surveys have shown quite low redemption rates for websites

sponsored by pharmaceutical companies, mainly due to the long process of

authentication and the lack of devices providing updated information in real time.

The growing investments in communication with physicians must find a new target, as

it happens with online platforms known and used by physicians.

Thanks to its specific experience, Merqurio has developed a new method of web-based

communication, in order to deliver scientific insights relevant to health care

professionals: the online Channel.

Overview

The Channel is in an area of DottNet, Merqurio’s social network created for health

professionals, where scientific contents, information, movies, and discussions among

colleagues are included.

Thanks to its specific topics, it is also called “self-consistent”, since it offers a wide

range of scientifically relevant information related to specific products and diseases in

the same area.

DottNet users can choose among a wide range of issues, where they can find a lot of

information useful to their professional practice.

Moreover, DottNet gives the possibility to comment, discuss and share contents of

interest with colleagues and friends, as social networks.

The Channel allows users to enter any scientific support, from classical types, such as

abstracts or clinical reviews, to multimedia materials - webcasts, podcasts,

videos, power point presentations, etc. ...

ChannelsThe proposal by Merqurio

The Channel offers several types of contents and uses :

Information material

Insights

News, articles and cards

Powerpoint presentations

Movies and multimedia

Conference reports

E-ECM

Advergames

Medical education service

Discussion groups

ChannelsFeatures of the Channel

Pharmaceutical Companies may ask to sponsor the channel by using product

banners or corporate brands. Moreover, through a customized graphic

layout, the Company can produce a real theme-based “e-meeting”, also

reserved to specific targets.

The Online Channel is a communication pillar of e-detailing and allows to

give information on diseases, therapies and treatments supported by

medical and scientific discussions.

Product sponsorship or promotion can be achieved using banners, ad spaces

and reserved areas for every product, called microsites.

The microsites are connected to the Channel, but they are entirely promotional.

ChannelsFeatures of Channel

Every user is informed on developments and updates by simply receiving an email.

The first email sent to the user is a Dem invitation to the Channel that shows its features and allows a fast and direct access through a simple link.

Automatically DottNet sends and generates subsequent e-mails related to visitors’ activities, such as:

- Subscribing to groups associated with the Channel

- Adding/changing contents

- Entering messages on the group bulletin board

- Adding contents to the group (text and multimedia)

Doctors are always kept informed about the news which are available or

included in the Channel, thanks to a push system that sends immediate

notifications.

ChannelsNotifications and updates

DottNet, its figures:

DottNet Professional Community: about 150,000 users

Active Daily Users: about 5,000

Active Weekly Users: about 37,000

Time Spending: from 2.5 minutes (average) to peaks of 7 minutes

The Channel, its figures:

Average active daily users: 1,005

Number of daily viewers: 3,381

Average time of visit: 00:04:05

Total displaying of unique pages: 9.03

Channels Figures

Channel Folic Acid

Channel COPD

Channel Diabetes

Channel Tabagism

Channel Depression

Channel Enpam and Welfare

Channel Manual DottNet

Channel DottLex

Channel Adrenal Gland Disorders

Channel Osteoporosis

Channel Clinical cases

Channel Asthma

Channel Vaginitis and Vaginosis

Channel Oncology

Channel Stomatology and Maxillo-facial

ChannelsDottNet’s channels

Channel Bariatric surgery

Channel Ischemic heart disease

Channel Cardiac arrhythmias

Channel Liver disease

Channel Nephropathies

Channel Ophthalmology

Channel Generic

Channel Headache

Channel Endocrinology

Channel Dermatology

Channel Otolaryngology

Channel Pathology of the prostate

Channel Insomnia and sleep

disorders

Channel Orthopedics

Channel Parkinson

Channel Esophagitis Gastritis GERD

Channel Epilepsy

Channel Insomnia

Channel Occupational Medicine

Channel Genetic diseases

Channel Rare diseases

Channel Fertility

Channel Sexually transmitted diseases

Channel Celiac disease

Channel SLA

Channel Alzheimer

Channel Acute coronary syndrome

Channel Gastrointestinal tumors

Channel Vaccines

Channel Allergies

Channel Anemias and Thalassemias

Channel Eating Disorders (anoressia,

bulimia, ecc.)

Channels

Coming soon

Channel Aesthetic Medicine

Channel Stroke

Channel Analgesia

Channel Metabolism

Channel Phytotherapy

Channel Leukemia

The Channel includes the group function and the following rules:

Ability to make it visible to the entire community DottNet (public) and

private sectors.

The private group is managed by an owner (creator/owner), who can send

and accept

requests from new users and exclude persons enrolled in the group.

It is possible to communicate in the community through official information.

All monitoring functions and tutoring are active.

Each participant has the possibility to post articles, content, comment

threads, gather and share multimedia materials, open new threads.

Whenever new material is added, the messaging service of DottNet sends a

notification to all participants of the group.

Whenever someone posts a new comment in a discussion, the notification is

sent just to the participants of the same discussion.

ChannelThe group function

A section dedicated to events can be created within the channel.

The area offers the opportunity to enter monitor conferences, both

nationally and internationally.

Each conference will have a link to connect with the secretariat and,

where is possible, directly with the scientific secretariat.

It is possible to provide all the information about the procedures of

registration, as speakers or as guests, and it is possible to download

specific documents.

The event function

Channels

Channel description

At the top of DottNet homepage, there is a pull-down menu, which

allows access to several areas of the social network, including the

Channel section.

Inside, a list of active channels is displayed with their names and

subjects, making them easily recognizable and accessible.

The structure of the channels can differ and depends on the type.

In the next slides, we can see an overview of structures and

layouts, with a description of the components that

characterize them and examples of structures and contents.

Channel

Channels

Layout

ChannelComponents: slideshare

The collection

Depending on the type of channel, it is

possible to find collections of scientific

information related to the topic, offering

the opportunity for users to increase

their knowledge.

Each entry indicated is a link.

Links refer to:

- Videos

- pdf documents

- SlideShare

- Etc…

ChannelComponents: group

The group

On the right, an example of the box

containing information on the group.

ChannelComponents: articles in the

Channel

Articles

A collection of articles, related to a

specific issue, is also displayed.

Components: ppt e .pdf

Channel

Power point and/or file .pdf

Inside every channel, every user can add presentations created in PowerPoint or pdf-documents.

The software is SlideShare.

Components: video

Channel

Video/movies

Inside the channel, every user can

post video and movies that can be

watched on YouTube.

Structure of Channel Pathology

The Channel Pathology consists of:

“Information material”: the area provides information on specific diseases.

“Information disease”: an area where the user can use clinical studies, conference proceedings and insights related to the disease.

“News and/or Scientific review”: an area where the user can see the most relevant news on the specific pathology.

“Discussion Group”: the area is devoted to discussion and debate on issues and/or problems related to the disease.

“Video interview with an expert”: the area contains video interviews with experts who answers questions about the disease.

Channels

Example of a ChannelPathology

Channels

The Channel Events area consists of:

“Information material”: the area contains information about any event, such as programs, posters and press.

“Conference Proceedings”: an area where the user can see the conference proceedings.

“News and/or Scientific Review”: an area where the user can view the most important news emerged during the conference.

“Discussion Group”: the area is dedicated to the discussion of issues raised during the event.

“Video interview with the speakers”: the area contains video interviews with the most important experts who attended the event.

Structure of Channel Events

Channels

Channels

Example of Channelevents

Contact:Phone: 00390815524300Fax: 00390814201136E-mail: redazione@merqurio.it

“Non è la specie più forte che sopravvive e nemmeno quella più intelligente ma

quella che è più adattabile ai cambiamenti.”

Charles Darwin