Date post: | 06-May-2015 |
Category: |
Education |
Upload: | tero-peltola |
View: | 382 times |
Download: | 2 times |
Online Collaboration Tools
@Aalto university 08.10.2013
Tero Peltola
Center for Innovation and Technology Research
Tampere University of Technology / Industrial Management
Tero Peltolao 2003
o M.Sc. (EE) with honors / TUT
o 2003-2010 o Project Manager R&Do Asperation, Perlos, LOM
o 2011 –o Ph.D. Candinate, Researcher / Industrial Management / TUTo Center for Innovation and Technology Research –group
o 2013o 3 months internship / Atos
Tero Peltola / CITER 11.04.2023
Tero Peltola / CITER 11.04.2023
Main discussion threads
Motivation & BackgroundCollaboration & Co-operation toolsMy Research
Motivation & Background
Tero Peltola / CITER 11.04.2023
Online collaboration?
• 5th generation of innovation process emphasizes collaboration & utilisation of communication technology innovations (Rothwell 1994)
11.04.2023Tero Peltola / CITER
Tero Peltola / CITER 11.04.2023
Tero Peltola / CITER 11.04.2023
Thierry Breton, CEO februari 2011
“Our ambition is to be a Zero email company within 3 years”
What we already have…• Polls & Surveys• Wikis• Media and file sharing• Crowdsourcing• Online mindmaps• Forums• Social Networks• Micro-blocking• Instant Messaging• Social bookmarking• Blogs
Tero Peltola / CITER 11.04.2023
Internal use of Web 2.0 applications has produced measurable gains% of respondents using Web 2.0 for internal purposes and reporting the following benefits (avarage data from 2009, 2010, 2011)1
Tero Peltola / CITER 11.04.2023
Tero Peltola / CITER 11.04.2023
• There are lots of studies and reports that use very positive rhetoric
• It is not just for certain industry, but for all of them
Tero Peltola / CITER 11.04.2023
Management Fashion (Abrahamson 1996)
Positive feedback from users to suppliers of management innovation
11.04.2023Tero Peltola / CITER
?
End of motivation
Tero Peltola / CITER 11.04.2023
Some example applications…
Tero Peltola / CITER 11.04.2023
But first…
• Variety of tools that can be grouped in many ways.
• For example, by the frequency of use (Migdadi et al. 2008)– Discussion forums– Repositories– Shared databases– Workflow
• I prefer to group them by the ”original” target
Tero Peltola / CITER 11.04.2023
Two main paths…
Tero Peltola / CITER 11.04.2023
Starting point
Innovation process
Cross-functional communication
Updated version of succestionboxes
Communication not limited to new product development
The other way round…
Tero Peltola / CITER 11.04.2023
Online collaboration
Innovation process
Cross-functional communication
Updated version of succestionboxes
Communication not limited to new product development
And now example application…
Tero Peltola / CITER 11.04.2023
How I can find an online collaboration tool?• blueKiwi• Streamwork• Jive• Yammer• 3DSWYM• Sharepoint• …
11.04.2023Tero Peltola / CITER
And many more
BlueKiwi –Atos Way of Working
Source: Atos
Source: Atos
ROI calculator
• http://www.bluekiwi-software.com/en/resources/roi-calculator/
BlueKiwi homepage1
2
3
5
4
Your name
Source: Atos
6
From Data Overflow to Information
Create YOUR smartlists
Follow only the PERSONS of whom you want to see ALL
activity
Follow only the SPACES of which you want to see ALL
activity
Setup News to who / what you follow only
Source: Atos
Bluekiwi wrap up
• Rather facebook-styled
• Spaces
• Can invite persons also from other parties
Tero Peltola / CITER 11.04.2023
…IF I WANT TO DO THAT APPLICATION BY MYSELF
But…
11.04.2023Tero Peltola / CITER
DIY Enterprise Social Network -application
• Pros• Fully tailored solution, only the features that are required• UI can be made familiar to employers• Initial costs might be lower
• Cons• Fully tailored solution, only the features that are required• Providing organization might not be specialist to ESN• Maintanance also DIY
• Some cases DIY is preferred, but as there are available so many good applications why bother…
Tero Peltola / CITER 11.04.2023
Initial costs might (seem to) be lower
About the price
• Not cheap applications• 15…20k€ annually
• Depends on many things: modularity?, amount of users?, market penetration?, etc
• Is it worth it?
Tero Peltola / CITER 11.04.2023
Wrap up
• There are lots of alternatives available
• Applications are pretty similar
• But one should recognize the main motivation for social media technology adoption
Tero Peltola / CITER 11.04.2023
COMMUNICATION TECHNOLOGY INNOVATION IS JUST NOT ENOUGH
However…
11.04.2023Tero Peltola / CITER
11.04.2023Tero Peltola / CITER
Source: Bondar&Peltola 2013
Enhancing absorptive capacity through internal collaboration with social media tools
Tero Peltola / CITER 11.04.2023
• Acquire, • Assimilation, • Transformation, • Exploitation.(Cohen & Levinthal 1989,1990; Zahra & George 2002)
Absorptive Capacity?
Tero Peltola / www.tut.fi/citer 19.3.2012
Tero Peltola / www.tut.fi/citer 19.3.2012
• Enterprise level online collaboration tools• Organizational members have the access
Social media tools?
NPD Performance
Selection
Activity of the social media technology
Usage
Absorptive Capacity
AcquiredAssimilated
NPD Environment
Level of centralizationProcess rigorousness
Senior management commitment and involvement
Innovative climate and culture
Communication
In-teamCross-functionalExternal party
.
Task requirements
Time pressureInformation complexity
The research in the nutshell
Tero Peltola / CITER 11.04.2023
Cases / change
• Case 1: Enterprise Social Network wider scale
• Case 2: Intranet + social media tool integration
• Case 3: ESN roll-out wider scale• Case 4: Launcing business network &
Linkedin group
Tero Peltola / CITER 11.04.2023
About the data…
• ”Pre-post data collection” -setup• Quantitative (252) / qualitative (38) data• General usage statistics
• Different organizational levels were interviewed• management directors, senior managers, project managers,
team leaders, employees
11.04.2023Tero Peltola / CITER
Results
• Quantitative & qualitative results• Empirical results
Interviews, regressio analysis, variable level analysis
11.04.2023Tero Peltola / CITER
Quantitative
• Mann-Whitney U test• Principal Component analysis• Regression analysis
11.04.2023Tero Peltola / CITER
NPD Performance
Selection
Activity of the social media technology
Usage
Absorptive Capacity
AcquiredAssimilated
NPD Environment
Level of centralizationProcess rigorousness
Senior management commitment and involvement
Innovative climate and culture
Communication
In-teamCross-functionalExternal party
.
Task requirements
Time pressureInformation complexity
11.04.2023Tero Peltola / CITER
Quantitative results
Qualitative
• Atlas.TI software for coding & analysing
11.04.2023Tero Peltola / CITER
Qualitative
11.04.2023Tero Peltola / CITER
Some findings…
• Active users have noticed the benefits in internal communication and collaboration (R2=0,564, Adj. R2 = 0,457; F=88,8)
• Those organizational members that have found ESN beneficially in their tasks have also changed their way of working (R2=0,381, Adj. R2 = 0,372; F=41,2)
11.04.2023Tero Peltola / CITER
Theoretical results - summary
• Communication is positively related to ACAP• For absorptive capacity theory
– Activity usage will increase ACAP
• Better NPD performance – Due to better idea selection
11.04.2023Tero Peltola / CITER
Practical findings
• Senior manager commitment• Key users of OCT
• Organizations become more similar
11.04.2023Tero Peltola / CITER
11.04.2023Tero Peltola / CITER
The most important aspect for OCT
Expectations
• Individual level• Task Requirements seems to be irrelevant• Depends on familiarity towards social media
(not age)
• Organizational level• The glory and glitter seems to be increased
step by step in upward direction
Tero Peltola / CITER 11.04.2023
Challenges
• Individual level• Group identity• Mutual trust
• Organization level• Information transparency – confidental
material• How to motivate sufficient amount of
usersTero Peltola / CITER 11.04.2023
Best practices
• Pilot group, eg. Project– Sharing eg. ’best practices’– Utilization of increased transparency– Communal way of working
• Virtual organization is different• Need for mutual trust• Organizational members will not use OCT
only according to guidance
Tero Peltola / CITER 11.04.2023
Tero Peltola / CITER 11.04.2023
Thank you
Further questions?
http://fi.linkedin.com/in/teropeltola