online communications strategywith Demetrio Maguigad

Connecting the Community with Media, the Workshop promotes news that matters!

thinking strategically

how do you fix a broken sink?

think strategically act tactically

the social webshould have a social strategy

the social web It’s like…

The high school dance

The high school dancePreparation & PresentationListening & MonitoringParticipating

Sharing

Asking

online communications strategicplanning

elements of an online communications strategic plan

Statement of Purpose

Goals & Objectives

Impact of Achieved Outcomes

Output & Outcomes

Audience & Scope

Marketing

Resources & Governance

statement of purpose

goals & objectives

four basic goals

to informto educateto persuadeto entertain

objectivesto inform 25% of our email subscribers how to register for our event

to educate 60% of our website visitors about our email newsletter

to persuade 40% of visitors to a landing page to sign up for our email newsletter

to provide all of our users of our website a positive experience and increase returning users by 30% in one month

audiencetarget

peripheral

potential

marketing

output & outcomes

tactics = tools + time

listeningand monitoring

participatingin conversations

generating buzz

creating andsharing multimedia content

nurturinga community

tools

time

tactics

governance

social media policy

a social media policy defines and sets guidelines for…who is communicating online

what is to be communicated

how and where organizational messages are communicated

what is NOT to be communicated

demonstrating and strengthening the organizational voice,it’s values and over all brand

Preventing communications crisis or procedures for handling crisis

much more…

impact

mapping sessions

city of Kitchener, CA

push + pull = control

Q + A

online communications strategywith Demetrio Maguigaddemetrio@newstips.org