Online Consumer Behavior

How do we define ?Study

Identify

Deliver

Why should we discuss ?Shaping fortunes of your companyPlanning Anticipating

Changing trends leads to changing preferences.Past PresentFuture

The influences What motivates the customers to buy firstly?What do they expect from Online Shopping

storesHow many type of consumers exist onlinewhat goes on in their mind when shopping?

What motivates the customers to buy firstly?

Product Quality

FreeShipping

Easy Return

customer reviews

Visual search

Great Navigation

checkout ease

special sizes

new product

0 10 20 30 40 50 60

Web Impact

54% clothes

57% Groceries

64% Electronics

54%76%50%

Smart Phone Owners

Use Smartphone while shopping

Use smart phone to compare prices , reviews , description etc

Social Media Impacts

81% say post from their friends directly

influence their purchase decision

30% are most likely to respond to brand offers when they have been reposted by

friends

38% of women purchase brands

that they like from facebook

44% people are likely to buy

those that contain picture

40% are people likely to engage with branded content that contains status updates

37% engage with branded content that has videos

What do they expect from Online Shopping stores

shipping info

look credible and trust worthy

product displayed on homepage

visually appealing

Total Cost calculator

search functions

privacy statement

customer reviews

live chat options

social media links

0 10 20 30 40 50 60 70 80 90100

Shipping Details

Credibility and trustworthy

Brand on Home page and visually appealing

Cost Calculator

Simple search function

Privacy statement

Social Media Links

How many type of consumers exist online

Adventurous Explorers (30% of online spending)

Shopping Avoiders (3% of online spending)Technology Muddlers (3% of online spending)Fun Seekers (2% of online spending)Shopping Lovers (24% of online spending) Business Users (19% of online spending)Suspicious Learners (15% of online spending)Fearful Browsers (5% of online spending)

What goes on in their mind when shopping?

Pre –Purchase* Comparisons* Word of mouth*Real recognition *Safety *Being careful with billing address

Post purchase *Did I do the right thing?* Should I have waited for the price to fall

down?* I Hope I don’t get a damaged product* Have I typed my billing address correct ?

Check list for perfect shopping experience Help people Find You Attract Researches Create a fulfilling buying experience Facilitate easy comparison between products Look credible and professional

Help people Find You Get top of search result page Research and identify keywords that your

prospects search for Help shoppers learn about your product Use those keywords in product titles

descriptionsPublish continuous content optimized for

indentified keywordsIncorporate and encourage social sharing

Attract Researches Highlight Discount prices if anyProvide free shipping

Help shoppers learn about your product Provide clear product descriptionDefine unfamiliar terms Use customer reviewsEncourage reviews by incentives

Create a fulfilling buying experience Provide high quality imagesInclude video if you canShow multiple angles of the imagesEnable zoom for a closer look

Facilitate easy comparison between products Enable easy editing of the cartMake it easier to navigateProvide consistent product informationEnable in-site product comparisons

Look credible and professional Clear shipping return policy Offer someday/next day delivery Display security certificateOffer excellent support and make your

contact number permanent

My clients so Far