Online Consumption
• Eylül İlçiz• Lara Talvi • Sahra Ofluoğlu
• Beyza Aktimur
Outline
• Introduction• Short History of Online Consumption • Web Platform• Process of Online Shopping• Social Media• Online Shopping Web-sites and Top 10
Mobile Applications• Web-Site Designs• Mobile Platform • Digital Media (banners, videos…)• Conclusion
Internet Users in the World
Process of Internet1995 2012
Number of Users 16.000.000 2.405.518.376
% World Population
%0.4 %34.3
Sources: December, 1995. IDC June, 2012. Internet World Stats
In Turkey…• There are 50,000,000 internet users
in Turkey (44.4% of the population)
Definition of Online Consumption
• Online consumption is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet.
Why do People Shop Online ?
Because Online Shopping…
• Remove the geographical limits• Provide to compare the product with others• Prevent waste of time• Give us lots of information about the
product• Electronic payment
Araş. Gör. Dr. Aykut Hamit TURAN. Akademik Bilişim. (2008). “İnternet Alışverişi Tüketici Davranışını Belirleyen Etmenler: E-TAM. www.ab.org.tr
What Do People Buy From Online Web Sites ?
Short History of Online Consumption• 1979- Michael Aldrich invents the
process of online transaction processing
• 1981- First online banking service • 1985- Nissan online credit checks• 1989- First online grocery store• 1992- First online book store • 1994- Ebay , Amazon & Dell founded• 1994 - First pizza sold online • 1998- First online music retailer• 2001- Amazon mobile service• 2001- I-tunes store launch• 2008-Groupon Launched• 2010- Smartphone card reader
launchedSource: http://www.ecommerce-land.com/history_ecommerce.html
Source: http://www.mwsearch.com/onlineshoppingadvice.html
http://www.info.insitesoft.com/Insite-Software-Blog/bid/87216/7-Reasons-Why-People-Buy-Online-Improve-Your-B2B-E-Commerce-Site
Does Social Media Affect Online Consumption?
How does website designing affect consumption
Design enables consumers to have a positive experience and accomplish their consumption goals
Simple websites
Easy to order
Discounts
Easy to compare ...Shopping is more Fun and Convenient!
• Celebrities and some ‘’key words’’ trigger to shop
Most visited shopping websites
.
ASOS.com is the UK’s largest online-only style and beauty retail store
In the future...
Home delivery lines between online only retailers and those that came before
Small retailers may open designated pick up locations for goods ordered online
Mobile apps about online shopping are developing day by day
There might be more video advertising too in which customers would model in new outfıts and products for others to see
Mobile Influence in Online Consumption6 billion mobilesubscribers worldwide
1.2 billion peopleaccessing the web fromtheir mobile devices
Over 300,000 apps have
been developed in the past3 years
http://www.horisen.rs/en/news/news-single-view/?tx_ttnews%5Byear%5D=2012&tx_ttnews%5Bmonth%5D=02&tx_ttnews%5Btt_news%5D=23&cHash=0aef106b3783b7a7c61122c2b70d228ahttp://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/http://www.purplepearcreations.com/iphone-development.php
Using Mobile in Consumption • Using smartphone to search for local information
such as a local store they want to visit.• Looking up prices on a store’s mobile site• Checking inventory prior to shopping in the store• %38 smartphone owners use their mobile
device to purchase something. Com Score
0
200.000.000
400.000.000
600.000.000
2012 2014
Mobile usingshoppers
Juniper Research http://www.juniperresearch.com/viewpressrelease.php?pr=342
What are mobile shoppers doing with their devices ?
Top 10 Mobile Shopping Applications1)1V1Y.com2)Trendyol.com3)Morhipo4)Hepsiburada5)Grupanya6)Zara for iPhone7)Migros MağazaM8)eBay9)Markapon10)Domino’s Pizza Türkiye
Digital Media Planning
• Standart Displays Banner• Video• Rich Media• Mobile platform• Google (search & content network)
References
• Bilgi Teknolojileri ve İletişim Kurumu
• ComScore• Buisness Insider Intelligence• Nielsen Research Company• Trinity Digital Marketing• Analytic Company Mobilewalla• www.e-commercefacts.com
Thank you for your Attention!