Date post: | 05-Dec-2014 |
Category: |
Entertainment & Humor |
Upload: | clicked-creative |
View: | 318 times |
Download: | 0 times |
January 2011
Online Creative for the Gaming Industry
© Clicked Creative 2011
In the world of online gaming…
it’s easy to get lost in the crowd…http://www.flickr.com/photos/davduf/17585149/sizes/l/
…so how do you stand out?
By communicating your offer clearly…
so people will come and play with you…
and stay with you.
easy huh? (just kidding)
Successfully engaging gaming customers since 1998
This is who we’ve done it for…
How can we help you?Call Matt Haslum on 0208 7620 0550 to find out more
Still not sure?Continue to see how we’ve answered some previous challenges…
How do you develop and launch an entirely new way of betting to a traditionally conservative market?Challenge
Sportsbook
Start by creating a unique, easily recognizable logo
Design and iterate an easy to use betting interface
Create multi-channel advertising that educates as well as promotes
Target specific high-value audiences
Drive traffic with relevant digital promotions
Create stickiness with added value content & tools
Localise campaigns for international territories
Develop and evolve the brand
10 years on....
How do we get our business customers excitedabout our new games release packages?Challenge
B2B
Send out quarterly DM packs containing entertaining office games
Support the packs with tease emails & follow up emails
Link through to play demos on an engaging demo play site
Create anticipation in audience with regular mailings
How do you launch a new service into a monopolised marketand gain widespread acceptance in the shortest possible time? Challenge
Media
Create a demand amongst end users
Drive awareness across the industry
Drive awareness across the industry
Develop the brand and add value to customers
ISSUE 3
Results
18 months after launch, Turf TV successfully signed up over 95% of all UK Bookmakers, including the ‘Big 4’:
Coral, William Hill, Betfred & Ladbrokes.
How do you demystify a complex financial product to appeal to a wider audience?Challenge
Financial Spread Betting
Develop an easy to use website…
an easy to use trading interface…
and an easy to use i-phone application
Create advertising that educates and informs
Highlight financial benefits with interactive campaigns
Highlight financial benefits with interactive campaigns
Show the instrument clearly with step-by-step interactive demo
Allow users to tour the trading interface
Ensure consistent communications with customers
Develop professional tier products
Testimonial
When we first met Clicked they were able to quickly understand both our requirements and our prospective clients' requirements.
Since then the work they have produced for us over a number of years has lead to a significant upturn in new accounts and increased the value of our brand.
Head of Marketing, London Capital Group
Coming soon…
European Bingo launchEuropean Casino site
Multi-lingual affiliate campaignand much more!
So what’s your greatest challenge?
Get in touch if you’d like a hand…Matt HaslumNew Business [email protected] 7471 0550
clickedcreative.com
An intelligent approachto digital creative