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Truly Global Focus. Truly Global Delivery. Thunderbird Online’s facilitated online professional development programs provide you with a comprehensive education in core global business concepts to broaden your global mindset, sharpen your global skills and enhance your marketability.

Why Thunderbird Online:

Get a world-class global education. Anytime, anywhere.

Tuition cost (USD)

$1,980 per course $4,455 per 3-course track (a 25% savings) Corporate pricing available for groups of three or more.

Course credit

1.5 Continuing Education Units per course 4.5 Continuing Education Units per executive certificate

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Experience the certificate programs at: online.thunderbird.edu/demo

• World-class continuing education from Thunderbird, the world’s #1-ranked school in international business

• Professional development on your schedule with 100% online content

• Access to the highest quality academic experience with no related travel expense

• Tuition credit opportunity for all degree programs offered at Thunderbird School of Global Management

CERTIFICATE DETAILS

Enhance your global skill set

Thunderbird Online’s facilitated professional development programs are designed for busy professionals around the globe including:

Online Executive Certificate in Global Business Essentials

• Working Professionals: Improve your marketability in today’s competitive global marketplace

• Experienced Executives: Further expand your knowledge in a specific global business focus area

• Potential Degree Candidates: Get a sample of the top-ranked Thunderbird degree curriculum - $5,000 tuition credit opportunity

Participant testimonial “I chose a Thunderbird Online certificate because of the quality and structure of the courses. The material & information have immediate applicability to my job. The online learning programs allow me the flexibility to do the work according to my schedule within the week. I have been very impressed by the quality instruction and the structure of the online classes.”

Each 8-week online course consists of:

Certificate format

Certificate faculty

Executive Certificate in Global Business Essentials Learning Objectives

Understanding Global Leadership:

Finance Essentials for Global Managers:

• Recognize how the stages of a country’s development influence your organization’s business model and marketing decisions.

• Observe the ever-changing global landscape and trends, and how that will influence your organization’s ability to implement a global action plan.

• Identify market segments, customer profiles, and global segments that may exist by evaluating profitable global customers for your organization.

• Discover the traits and behaviors that will make you an exceptional global leader.• Analyze how behavior affects the way a leader leads, and the necessary steps to move

toward an integrative model of leadership. • Understand the foundations to define leadership and lead across various cultures

through cross-cultural intelligence.

Comprehensive content. Dynamic delivery.

Global Marketing Strategy Essentials:

Develop a well-rounded business skill set to successfully drive actionable results by enhancing your global business knowledge. Improve your understanding of global business essentials focusing specifically on marketing, leadership and finance to increase your global effectiveness and marketability. The three-course online certificate program consists of:

• 2 - 3 hours of content per week• Video lectures & podcasts• Case studies & vignettes• Interactive, multimedia activities• Quizzes & checkpoint questions• Facilitated discussion forums• Global networking opportunities • End-of-course assessment

Thunderbird Online’s learning platform gives you the increased functionality necessary for an immersive online learning experience.

What to expect:

• Learning objectives and weekly course

material to ensure success throughout the

8-week or 24-week program

• Lecture capture software to promote visual

learning and reinforce course content

• Facilitated discussion forums to promote

conversation and global networking with

fellow participants

•Multimedia interactive activities provide a

unique hands-on learning experience

• Case studies to reinforce course material and

enhance your learning experience

• Learn proven tactics for extracting information from financial statements to analyze the operating, investing and financing activities of a company.

• Discover effective strategies to manage a firm’s working capital in an efficient manner.

• Apply the various valuation techniques to value securities and capital projects.

About Thunderbird Thunderbird is the world’s No. 1-ranked school of international business with over 60 years of experience developing leaders with the global mindset, business skills and social responsibility necessary to create real, sustainable value for organizations, communities and the world. Learn more: www.thunderbird.edu

The Enhancing Your Leadership Strengths course is developed by Thunderbird Professor Christine Pearson, Ph.D. Dr. Pearson has more than 20 years experience and is highly sought for her expertise by both the academic and business sectors.

The Global Marketing Strategy Essentials course is developed by Thunderbird Professor Lauranne Buchanan, Ph.D. Dr. Buchanan’s expertise is in international marketing, channel management, and customer satisfaction and global value measurement.

The Finance Essentials for Global Managers course is developed by Thunderbird Professor Lena Booth, Ph.D. Dr. Booth’s excellence and dedication in teaching has earned her several recognitions including best professor in the Thunderbird Global MBA On-Demand Program.

Ranked #1 in international business, with the #3-ranked open enrollment programs in the world. – Financial Times 2012

GLOBAL BUSINESS ESSENTIALS SYLLABUS

Online Executive Certificate in

Course 1: Global Marketing Strategy Essentials

Week 1: Course Overview

• Understandmarketingasitrelatestodevelopingrelationshipsandidentifyingcustomerneeds.• Identifywhatglobalmarketingisandunderstandthenatureofthecustomers,competitors,and

valuechainmembers.• Distinguishwhatasituationanalysisis,andhowtoadapttothecustomersneeds.

Week 2: Understand Your Company

• Understandhowtoanalyzeacompanytounderstandit’smarket.• Differentiatebetweenemerging,developing,andmaturemarkets.• Explorehowdifferentbusinessmodelsaffectmarketingdecisions.

Week 3: Identify Your Customers

• Understandwhatmarketingsegmentationisbyidentifyingcommonalitieswithinagroupofpeopleanddetermininghowtheyrespondtothemarketingprogram.

• Developa360-degreecustomerprofileasitrelatestoasuccessfulmarketingprogram.• Learnhowtoidentifyprofitablecustomers.

Week 4: Understand Your Customers

• Understandthecustomerdecision-makingprocess.• Clarifyhowthecustomerexperienceimpactsmarketingdecisions.• Identifytheprimaryvaluedriversformarketsegments.• Interprethowculturaldifferencesimpactthecustomerdecision-makingprocess.

Online Executive Certificate in

GLOBAL BUSINESS ESSENTIALS SYLLABUS

Week 5: Develop a Competitive Difference

• AnalyzeindustryattractivenessthroughtheproductlifecycleandPorter’sfiveforcesofcompetition.

• Identifydifferentlevelsofcompetitivesets.• Distinguishdifferentcompetitivestrategiesandhowtofindthebeststrategyforyourorganiza-

tion.• Developamarketingaudit,andcreateapositioningmap.

Week 6: Select the Right Partners

• Definetheprocessofhowtoidentifyandselectchannelpartners.• Exploretheroleofpotentialchannelpartnersinyourmarketingstrategy.• Determinestrategiesformotivatingyourchannelpartners.• Evaluatetheperformanceofretailersincreatingvalueforyourcustomers,andacompetitive

advantageforyourproduct.

Week 7: Leverage Country Differences

• Identifyrelevantcountryclimatetrendsinfluencingyourcompany’soperationsinanewmarket.• Accessresourcesforunderstandingvariouscountryclimatesorenvironmentalfactors.• Analyzetheeffectthesefactorshaveonacompany’sabilitytomanageitsrelationshipswith

customers,competitors,andvalue-chainmembers.• Conductacountryclimate/environmentalanalysistostrategicallyimpactglobalmarketing

decisions.

Week 8: Use the Situation Analysis to Inform Marketing Decisions

• CompleteaSWOTanalysisbycompilingtheinternalanalysiswiththeexternalenvironment.• Developamarketingobjective,strategy,andpositioningstatement.• Usethesituationanalysistoidentifykeyexternalopportunitiesandthreats.• Evaluatepotentialstrengthsandweaknessofalternativemarketingdecisions.

Online Executive Certificate in

GLOBAL BUSINESS ESSENTIALS SYLLABUS

Course 2: Understanding Global Leadership

Week 1: The Role of the Leader

• Identifytraditionaldifferencesbetweenleaderandmanagerroles.• Understandaleader’srolesintoday’suncertaintimes,including:sensemaking,visioning,relating,

andinventing.• Applyanddifferentiatealeader’srolesinactualworkplacescenarios.• Learnhowtoapplyaprocesstoreadlikealeader,alsoknownas“readingabusinessbookinan

hour.”

Week 2: Leading with Vision

• Describewhatanorganizational“vision”iscomprisedofincludingthosecharacteristicsthatmakeitcompellingtostakeholders.

• Discover“BHAGs”andtheirimportancetoleadership.• Apply“vision”and“BHAG”conceptstoThunderbird’s“Vision2020,”aswellasDr.MartinLuther

King’s“IHaveaDream”speech.

Week 3: Leading with Cultural Intelligence

• Describetheimportanceofculturalintelligencetotoday’sgloballeaders.• Identifycharacteristicsthatsupportculturalintelligence.• Understandwaysinwhichindividualscanenhancetheirculturalintelligence.• Furtheridentifyandrecognizetherulesofcross-culturalengagement.

Week 4: Leading with Level 5

• LearnwhatittakesforleaderstoascendtoLevel5,includingparadoxicalpersonalitycharacteristics.

• AnalyzethebehaviorofLevel5leadersthathelpcompaniesachievegreatness:• FirstWho• StockdaleParadox• Buildup-BreakthroughFlywheel• TheHedgehogConcept• TechnologyAccelerators• ACultureofDiscipline

• Identify“TheWindowandtheMirror”conceptofLevel5leadership.• UnderstandwhatindividualscandotoascendtoLevel5leadership.

Week 5: Leading by Letting Go: The Pull of Leadership

• Identifythedifferencebetween‘push’and‘pull’stylesofleadership.• Describehowthelocationofleadershipwithinanorganizationhaschangedinrecentdecades.• Understandhowtheshiftwithinanorganizationsupportsgreaterneedfor‘pull’styleof

leadership.• Distinguishthefourelementsneededtoachieveemployeeempowerment.• Describetherelationshipbetweenaleader’sexpectationsoffollowers,andthelikelyeffectonthe

followers’careerprogressandperformance.

Week 6: Learning to Lead through Crucibles

• Define“crucibles”asitrelatestoleadershipdevelopment.• Developyourunderstandingoftherelationshipbetweencruciblesandleadershipdevelopment.• Identifyhowcruciblescanhelpyougrow.• Followtheexperienceofthreeleaderswhoovercamecruciblesintheirleadershipjourney.

Online Executive Certificate in

GLOBAL BUSINESS ESSENTIALS SYLLABUS

Week 7: Leading through Crises

• Identify“crisis”asrelatedtoorganizations.• Enhanceyourunderstandingofcrisismanagement.• Identifythe4W’smodel,includingthekeyelementsofeachofthe4W’s.• Distinguishwhyglobalcontextcreatesbothdangerandopportunityinregardtocrisis

management.

Week 8: Leading Authentically

• Definethemeaningandimportanceof“authenticity”forleadership.• Discoverthefindingsoffivedecadesofleadershipresearchregardingtheskills,traitsandstyles

commontoeffectiveleaders.• Completeanexercisetohelpyoubetterunderstandyourauthenticleadershippreferences.

Online Executive Certificate in

GLOBAL BUSINESS ESSENTIALS SYLLABUS

Course 3: Finance Essentials for Global Managers

Week 1: Overview of Corporate Financial Management

• Describethegoalofacorporatefirm.• Listthetypesofinformationitemsneededtomakeinvestmentdecisions.• Understandhowaninvestmentcreatesvalue.• Differentiatebetweencashflowandprofits.• Identifyinternalandexternalsourcesoffinancing.

Week 2: Understanding Financial Statements

• Identifythevariouscomponentsofthefinancialstatements.• Understandthepurposeofeachofthefinancialstatements.• Determinethefinancialhealthofafirmthroughthesefinancialstatements.• Appreciatetheusefulnessoffinancialstatementstoaglobalmanager.

Week 3: Working Capital Management

• Describetwotypesofworkingcapitalstrategy.• Identifythevarioussourcesofshort-termfinancing.• Determineiftradediscountshouldbetaken.• Examinevariouswaysofmanagingaccountsreceivable.• ExplainhowtodoacreditanalysisandthefiveC’sofcredit.

Week 4: Financial Analysis

• Performaworkingcapitalanalysistoidentifyafirm’sareasofstrengthsandweaknesses.• Determineifafirmismeetingitsfinancialgoalsandprovidesadequatereturntoitsinvestors.• Analyzethefinancialperformanceofafirmovertimeandcomparedtoitsindustrypeers.• Recognizetheimportanceoffinancialanalysisinmanagers’performanceevaluations.

Online Executive Certificate in

GLOBAL BUSINESS ESSENTIALS SYLLABUS

Week 5: Time Value of Money

• Recognizetheimportanceoftimevalueofmoney.• Differentiatestatedandeffectiveannualinterestrate.• Classifythedifferentstreamsofcashflowsintoperpetuity,growingperpetuity,orannuity.• Calculatefutureandpresentvaluesofdifferentstreamsofcashflows.• Applydifferenttimevaluemoneyconceptstoreallifesituations.

Week 6: Valuing Securities

• Identifyandvaluethedifferenttypesofbonds.• Determinetheyieldtomaturityofabond.• Differentiatebetweenthedifferenttypesofinterestrates.• Ascertainwhatdeterminesayieldcurve.• Valuestocksusingvariousapproaches.

Week 7: Investment Analysis

• Estimatecashflowsneededinaninvestmentanalysis.• Describethevariousinvestmenttechniques,namelyNPV,IRR,paybackperiod,andprofitability

index.• Recognizetheprosandconsofeachinvestmenttechnique.• Determinethebesttechniquetouseunderdifferentcircumstances.

Week 8: Evaluating an Investment Project

• Identifythekeyelementstokeepinmindwhendeterminingcashflows.• Applythevariousinvestmenttechniquestodetermineifaprojectisworthtaking.• Recognizetheimportanceofstrategicandcompetitivefactorsbeforedecidingonaproject.• Performsensitivityandbreak-evenanalysestoimprovedecisionmaking.

Online Executive Certificate in

Questions? Visit online.thunderbird.edu/essentials

GLOBAL BUSINESS ESSENTIALS SYLLABUS