Date post: | 09-May-2015 |
Category: |
News & Politics |
Upload: | marc-ross |
View: | 379 times |
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Online Fundraising
Presentation
1.Trends2.Objectives3.Challenges4.Tactics5.Examples
Trends
Consolidation
Cyber-Sooner
Campaigns + Causes
Communications = Promote Online
Content = Maximize
Partners + Allies
Create Blog, Badges, Widgets
Current vs. Future
Objectives
1. Capture more donors locally
2. More economical recruitment + engagement
3. Expand donor pool + contributions nationally
4. Provide a election cycle (lifetime) connection
Challenges
Tactics
Activity
Daily ConsistentInformativeComprehensiveOffline + OnlineFun Creative
Consolidation
Own outreach and work with alliesUnified logosDistributed content
Branding
Email SignatureWeb pagesHandoutsPrinted messages + documentsPartnershipsArticles
Donor Training + Engagement
WebinarsConference CallsTele-Town HallsPresentationsTutorialsEngagement
Maximize Content
PhotosVideos AudioMagazine + ArticlesPresentationsEventsCampaign Inflection Points
Partners + Allies
Current DonorsLiked Minded Groups + IndividualsOnline Groups + Activities
Widget + Blog + Social Campaigning
Widely available social networks Pulls content from website More exposureSpread to other placesOngoing dialogue Listening
Nothing in a Vacuum
Offline = OnlineShare ThisEvent BriteFacebook ConnectStatus UpdatesHashtagsTwibbons/Icons
Noteworthy + Special
Time SpecificTask SpecificContests“Money Bomb”Online Advertising
Measurement
NumbersBuzzAnalyticsFeedbackContributions
Examples
8:39pm E
Marc A. [email protected]@marcaross@microadvocacy+1 (703) 598-3242Blog: advocacytwopointzero.comWeb: 2ndsix.com