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Online Giving Matters

Date post: 19-Jul-2015
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ONLINE GIVING MATTERS
Transcript
Page 1: Online Giving Matters

ONLINE GIVING MATTERS

Page 2: Online Giving Matters

WHO WE ARE

Page 3: Online Giving Matters

Creative and technology solely for nonprofit organizations.

Page 4: Online Giving Matters
Page 5: Online Giving Matters

OUR SERVICES

STRATEGY

WEB DEVELOPMENT

GRAPHIC DESIGN

CRM STRATEGY & INTEGRATION

COPYWRITING

TRANSLATION

Page 6: Online Giving Matters

WHY ONLINE GIVING MATTERS

Page 7: Online Giving Matters

ONLINE GIVING ROSE 13% IN 2013

But nonprofits that gave donors the best online-giving experiences raised 25 percent more than other

organizations.

Page 8: Online Giving Matters

MOBILE COUNTS FOR HALF OF ALL

WEBSITE VISITS

For some nonprofits

Page 9: Online Giving Matters

NONPROFITS COMMUNICATE FOR THREE MAIN REASONS

PROGRAMS FUNDRAISING

ADVOCACY

Page 10: Online Giving Matters

online in print on air in person mobile

visual

identity

messaging

platform

vision

mission

values

objectives

audiences

positioning

personality

ORGANIZATIONAL LEVEL

IDENTITY LEVEL

EXPERIENTIAL LEVEL

Page 11: Online Giving Matters

INFRASTRUCTURE

INNOVATION

INTEGRATION

Page 12: Online Giving Matters

30% OF ALL ONLINE GIVING

OCCURS IN DECEMBER

Page 13: Online Giving Matters

SO WHAT SHOULD YOU DO THE

OTHER 11 MONTHS OF THE YEAR?

Page 14: Online Giving Matters

ONLINE PRESENCE

1. BUILD

Page 15: Online Giving Matters

SYSTEMS & PROCESSES

2. IMPROVE

Page 16: Online Giving Matters

LIKELY DONORS

3. ENGAGE

Page 17: Online Giving Matters

LIKELY DONORS

3. ENGAGE

Page 18: Online Giving Matters

THANK YOUcarla @ highwaytwenty.com

602-810-0434


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