Online grocery shopping Marketing research Presentation

7/22/2019 Online grocery shopping Marketing research Presentation

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Online Grocery Store Lahore

Group members:

Abbiha Waqar

Ahsan Arshad

Hina Qaiser

Madiha Saeed

M.Mohtashim Naqeeb

Nida Nabeel


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Decision Objective

A brick and mortar retail store would like to launch an onlinstorefront in Pakistan.


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Research Objective

To identify the factors that influence the household consumLahore to buy groceries online.


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Qualitative Research

In-depth Interviews Mr Saad RajaRocket International

Focus Groups

Users

Non-users


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Qualitative Research


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Target Population

Profile of Respondents (n = 136)

Demographics Frequency Percentage

Gender:

Male

Female

50

86

36.6%

63.23%

Age:

Below 15 yrs15 yrs to 30 yrs

30 yrs to 45 yrs

45 yrs to 60 yrs

Above 60 yrs

Area of Residence:Posh Areas


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Data Collection Method


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Sampling Method


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Sampling Size


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Factor AnalAbbiha


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Services to be offeredReliability Statistics

Cronbach's

Alpha N of Items.900 10

Item-Total Statistics

Services to beoffered

Scale Mean ifItem Deleted

ScaleVariance if

Item Deleted

CorrectedItem-TotalCorrelation

Cronbach'sAlpha if Item

Deleted

Product info 36.46 54.484 .725 .885

Price comparison 36.72 53.358 .678 .888

Wide variety of products 36.78 54.278 .693 .887

Cash on delivery 36.45 55.417 .655 .889Instant chat customerservice 36.56 54.701 .681 .888

Membershipbenefits(online) 36.60 53.482 .669 .888

Delivery time 37.16 53.668 .583 .895

No shipping cost 36.66 54.387 .636 .890

Quality certification 36.63 55.023 .633 .891

Refund option 36.96 54.283 .580 .895


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Perception Online Shoppin

Reliability Statistics

Cronbach'sAlpha N of Items

.743 5


Perception

(of onlineshopping) Scale Mean ifItem Deleted

Scale

Variance ifItem Deleted

Corrected

Item-TotalCorrelation

Cronbach's

Alpha if ItemDeleted

not reliable 10.19 13.015 .619 .661

Hassle 9.88 12.716 .520 .692

Unsafe 10.20 13.769 .489 .704

Fun 9.89 13.441 .356 .762

time saving 9.54 12.338 .591 .665


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Motivators


Cronbach's

Alpha N of Items

.739 4


Motivators Scale Mean if

Item Deleted

ScaleVariance if

Item Deleted

CorrectedItem-Total

Correlation


Deleted

promotional deals 9.30 9.235 .640 .612

membership benefits 8.99 9.401 .645 .610

personal touch 8.49 12.223 .400 .746

single point shop 9.76 10.782 .454 .724


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Refrains Online Shopping



.729 5


Refrains (onlineshopping)


Scale

Variance ifItem Deleted

Corrected

Item-TotalCorrelation

Cronbach's

Alpha if ItemDeleted

offers variety 14.09 10.591 .594 .641

cheaper delivery 14.38 10.499 .575 .647

expensive travelling 14.06 11.500 .456 .695

Friends 14.91 11.312 .416 .714

no hassle 13.99 12.489 .418 .708


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Benefits Traditional Shoppin



.613 3


Benefits(traditionalshopping)


ScaleVariance if

Item Deleted

CorrectedItem-TotalCorrelation


Deleted

Easy 5.95 4.238 .431 .503

Return 6.57 4.188 .421 .516

Energetic 5.75 3.749 .418 .524

Sum of


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Anova Table

Factor 1: Services to be offered

Squares df M

product info Between Groups 77.447 2

Within Groups 62.154 135

Total 139.601 137

price comparison Between Groups 96.881 2


Total 187.536 137

cash on delivery Between Groups 57.129 2


Total 140.326 137

wide variety of products Between Groups 69.691 2


Total 156.000 137

instanct chat customer Between Groups 60.139 2


Total 149.478 137

membership benefits

(online)

Between Groups 79.720 2


Total 187.826 137

delivery time Between Groups 77.107 2


Total 226.645 137

no shipping cost Between Groups 82.350 2


Total 176.145 137

quality certification Between Groups 60.308 2


Total 159.101 137

refund option Between Groups 62.147 2


Total 207.101 137

S f


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Anova Table

Sum of

Squares df Mea

not reliable Between

Groups49.778 2


Total 167.109 137

hassle Between

Groups 59.097 2


Total 228.239 137

unsafe Between

Groups38.054 2


Total 176.036 137

fun Between

Groups68.212 2


Total 276.319 137

time saving Between

Groups79.374 2


Total 218.145 137

Factor 2: PerceptionOnline Shopping


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Anova TableSum of

Squares df

promotional deals Between Groups133.428 2

Within Groups157.478 135

Total290.906 137

membership benefits Between Groups136.443 2


Total275.717 137

single point shopping Between Groups99.752 2


Total275.623 137

personal touch Between Groups36.306 2


Total 197.601 137

Factor 3: Motivators


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Anova Table

Sum of

Squares df M

cheaper delivery Between Groups77.571 3


Total202.435 137

offers variety Between Groups

68.262 3


Total188.580 137

expensive travelling Between Groups59.946 3


Total188.319 137

no hassle Between Groups28.208 3


Total140.384 137

friends Between Groups65.596 3


Total222.645 137

Factor 4: RefrainsOnline Shopping


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Online grocery shopping Marketing research Presentation

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