BeyondBloggingthefutureoftheformat

WhoamI?

4179.343Miles

6726Kilometers

Sothat’sme.

What’sablog?

A blog is a Web page (usually) wriHen in aprogramminglanguagewherethecontentofthesite isstored inametadata‐rich format,andthepresentaLon of the content is (usually) in areverse chronological format. Each piece ofcontent is (usually) the product of a singleauthor,andthecontentisupdatedregularly.Thepage in quesLon (usually) has some form ofsocial component, whether through comments,t r a c k b a c k , o r o t h e r m e c h a n i sm o fcommunicaLngcontentorfeedback.

2Asides

Formvs

Code

FourTruths

Thesis1MarketsareconversaLons.

Thesis3ConversaLons among humanbeingssoundhuman.Theyareconductedinahumanvoice.

Thesis6The Internet is enablingconversaLons amonghuman beings that weresimplynotpossibleintheeraofmassmedia.

Thesis17Companies that assume onlinemarkets are the same marketsthat used to watch their ads ontelevisionarekiddingthemselves.

ThreeFutures

SerialContent

MediaR(evoluBon)

In the same way that blogsreduced the entry‐level skill‐setfor creaLng text content on theInternet, new video tools areeliminaLng the barriers of entryforthecreaLonofvideocontent.

VideoRevoluLon

Microblogging

So,insummary...

Blogs=Form&Code

SerialContent&

Media&

Microblogging

Blogs=ConversaLons

ConversaLonsaretheFuture

JointheConversaBon

Thankyou

JasonGriffey

Email:griffey@gmail.comBlog:jasongriffey.net/wpTweets:twiHer.com/griffeyDelicious:/griffey

HeadofLibraryInformationTechnologyUniversityofTennesseeatChattanooga

*graphy:delicious.com/griffey/beyondblogs