e-Cardse-Cards

Insurance CategoryInsurance CategoryStandard of ExcellenceStandard of Excellence

Non-Profit CategoryNon-Profit CategoryStandard of ExcellenceStandard of Excellence

IFCA 2008 WinnerIFCA 2008 WinnerAward of ExcellenceAward of Excellence

Website TrafficWebsite Traffic

2008• 315,000 Visits• 1M Page Views

2009 Plans2009 Plans

• Search Engine Optimization

www.lifehappens.org/youtube

• LIFE has a “Channel” on YouTube with many of our videos and insurance callouts.

• 103,000 Video Views

• 10,000 Channel Visits

• 79 Subscribers

www.lifehappens.org/facebook

• LIFE has a “Group” on Facebook called LIFE Happens

• Focuses on planning for the unexpected

• LIFE Lessons Kids invited

• 590 Group Members

www.lifehappens.org/ecards

• 3,700 eCards sent in 2008

• 2,000 eCards sent in 2009

• Valentine’s Day eCards accounted for 1,600 sends

• meaningful – 600 sends• bad cupid – 1,000 sends

bad cupid

meaningful

www.twitter.com/life_foundation

What is Twitter??

A social networking and micro-blogging service that allows its users to send and read other users' updates.