Online Marketing 101 for Aging Life Care Professionals™

Anne Wiltgen

Marketing Specialist

anne@illuminage.com

illuminAge Communication Partners

1-800-448-5213

illuminAge.com

Overview

WHY online marketing?

WHAT makes sense?

HOW from easy wins

to hard work

Who do you trust?

Who do you trust?

Why digital?

• Share

• Search

• Store

• Contribute

Why online?

• Marketing Goals

• Call to Action

• Direct

• Successes

• Challenges

For Whom?...

• Families &

Caregivers

• Older Adults

• Referral Sources

• Media

What about?...

Website Reviews Blogging

Email

Social Media

etc…

Review Sources

Positive Reviews

• Ask

• Instructions

• Web page

• Testimonials

How to Blog

• 2-4 times per month

• Content goals

• Photo, video, illustration

• 250 – 500 words

You’ve Got Mail!

“Yes, Grandma

and Grandpa

are now on

Facebook”

Posting with Gusto

• Frequency

• Visuals

• Tagging

• Reciprocity

• Popularity

• Back to your

website for

more!

WHAT YOU CAN DO TODAY

• Claim Your Business

Listing

• Show Your Team

• Online Reviews

LONG-TERM STRATEGIES

• Website

• SEO

• Mobile optimization

• Blogging, Email, & Social

Media

SEO!

• Fresh and timely

• Keywords

• Meta data

• Links

• Engagement

In Review…

Create content

Tell your story

Cultivate reputation

Thank You!

Q&A Anne Wiltgen

Marketing Specialist

anne@illuminage.com

illuminAge Communication Partners

1-800-448-5213

Learn More at: illuminAge.com/webinars

Online Marketing 101 for Aging Life Care Professionals™