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Online Marketing

Sankalpa PalAnurag MishraSayantan BhattacharyaArijit DuttaProlay Ray Nilendri BarikSamima Sultana

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Online Marketing

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Overview of Online Marketing

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3 steps to online success

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Types of Online Marketing

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SEO

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Special deals: E mail Marketing

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E-Choupal

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Pay per click

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Paid Acquisition Two Online Methods

1. Pay per impression ads

2. Pay Per Click (PPC) –though search engines and Google network

Three Types of Email Buys Purchase of email addresses (JohnKerry.com) Sponsored email Care2.com petitions

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Social MediaSocial Networking Sites Facebook - 130M active users

MySpace - 110M active users

Care2 - 1.3M visitors/month

Gather - 874K visitors/month

Parents.com - 1.7M visitors/month

Babycenter.com - 4.1M visitors/month

Livescience.com - 1.9M visitors/month

RightHealth.com - 7.4M visitors/month

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Social MediaVideo & Photo Sharing SitesVideo YouTube – 71.4M visitors/month Yahoo Video – 1.8M visitors/month Google Video – 6.9M visitors/month

Facebook2

Photos Flickr3 – 23.9M visitors/month PhotoBucket – 36M visitors/month

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Thank you…