Online Marketing: Challenging old world order

@ NDIM, July 10 2012

Connect: fb.com/ambrish.bajaj | twitter/a_bajaj

How many Google searches happen daily?◦ 100 Million◦ 50 Million◦ 2.5 Billion◦ 4 Billion

Let’s begin with some trivia

That’s 2.8 million a minute and 166 million an hour. Justdial gets 1 Mn a

day!

If Facebook were a country, where would it rank globally by population?◦ 9th

◦ 5th

◦ 3rd

◦ 1st

Let’s begin with some trivia

How many likes, comments and posts are put on Facebook everyday?◦ 35 Billion◦ 3.5 Billion◦ 350 Million◦ 35 Million

Let’s begin with some trivia

That’s 145 Million an hour, 2.4 Million a minute and 400k/s

How do you think Google makes money?◦ Through its search engine◦ By Google Maps◦ Google Mail service◦ Google Business Solutions

Let’s begin with some trivia

But how?? Google = 10 TCS

Which is the most valued company in the history of mankind by dollars per employee?◦ Facebook◦ Google◦ Yahoo◦ Instagram

Let’s begin with some trivia

Is Zuckerberg nuts to pay $ 1 Bn @ $100 Mn

per employee

2 million blogs are written daily. That’s enough to fill TIME magazine for 700+ years.

864k hours of video is uploaded of video is uploaded on Youtube every 24 hours. And we thought people watch TV, huh!

About 400k free articles are available on Wikipedia. Who then will pay for books!

More people would read news online than on printed paper. Oops! This already happened in early 2010.

Staggering stats

How US is stacked by ad spend

Online ad spend has crossed any traditional media already!

Writing on the wall

Eye balls are shifting to online media from

traditional media and so would the advertising

budgets!

Well, the basics of marketing and advertising may still be what Kotler wrote. But, some things have changed:◦ Heavily technology driven.◦ Highly Targeted◦ Amazing power of testing.◦ Very performance driven. Power of Statistics.◦ You are more accountable than before

So how has it changed?

Interestingly, techies are developing the new advertising platforms and not

management guys!

People would consume more content

on Internet than anywhere else

(except mobile )

Online marketing unplugged:◦ Intelligently Targeted / Intrusive Advertising >>◦ Search Engine Marketing >>◦ Display marketing >>◦ Social Media Marketing >>◦ Mobile Marketing >>

And now for the students..

Techno-management roles:◦ Search Engine Optimization Analyst/Manager◦ Display Ad specialist/Manager◦ Mobile marketing expert

Marketing roles:◦ Social Media Manager◦ Content Manager

Sales:◦ Online Ad sales

Careers in Online Marketing

Thanks for your time.

Contact: ambrish.bajaj@one97.net | +91 99108 77799 | fb/ambrish.bajaj | twitter/a_bajaj

Questions?

Intelligent or Intrusive? <<

Search engine ads <<

Is Google really a search engine with 60%

space given to paid links?

Social media advertising <<

FB Marketers can target you by location, sex, age, interests

Display ads

A Chabbra saree ad in a

London newspaper?

<<

Mobile marketing <<

Mobile marketers can target you by

device type, model, OS, screen size,

geography, Operator!