Online Marketingpresentation by Hinduja Interactive

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Online Marketing

• Social Media Marketing

including social software

• Search Engine Optimization

• Search Engine Marketing

• Social Media Optimization

• Identifying & managing

relationships with bloggers

• Social bookmarking & tagging

While the world of online marketing starts & ends with media buying & campaign execution for many digital agencies, our thoughts have remained old school as far as online marketing is concerned. For the last 10 years, we have been experts at Guerilla Marketing.

• Managing video content

with tags

• Viral Marketing

• Display Advertising

• E Campaign Management

• Newsletter Marketing

Our Services

The Leela

Moksha Yug Access

Carrot Banana Peach

HSBC Environment Campaign

HSBC Online Banking

Tata AIG campaign

Our Work

Search Engine Optimization

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Search Rankings for Competitive Keywords

Hospitality related keywords have always been highly competitive. Here’s just one example of our client Leela ranking at the no.1 spot.

Online Marketing

Search rankings for Mokshs Yug Access (Micro Finance)

For less competitive keywords, we not only ensure the 1st spot, but as for this keyword, 7 out of the 10 results on the home page!

Online Marketing

Search rankings for Carrot Banana Peach

While Yoga has been taking the world by storm, yoga wear & yoga studios fight it out for keywords related to the industry. Our client ranks second for a generic industry keyword here.

Online Marketing

Web PR activities for The Leela

When security concerns after the 26/11 terror attack in Mumbai, India led to 90% reductions in reservations, we changed the focus of our SEO to address the concerns of online bookers. The 6th result on the page leads to assurances by the hotel on its safety measures.

Web PR

Analysis & Report formats

Innovative reporting formats ensures that the top management makes sense of the otherwise jargon heavy online world.

Analytics & Reporting

Analysis & Report formats

Talking in the language of the business has been one of the strengths of Hinduja Interactive.

Search Engines

•‘Search & Find’ cases

•Google drives 85% of the

traffic

•Already features in results for

“online trading” & share

market

Direct Traffic

•1094 visitors came to the

website by accessing their

bookmarks

•1211 visitors typed the URL in

the browser

Referrals

•Approximately 1200 users clicked

on a newsletter link to arrive on the

site

•No referring websites

•26 websites link to

kotaksecurities.com, but does not

drive any traffic

•Steady source of traffic

•Pull marketing

•High conversion ratios

•A measure of branding

•Highlight website address in

offline communications

•Remind users to bookmark

the site

•A strong traffic driver in the Web 2.0

world

•Popular blogs can drive more traffic

for free than an expensive PPC

campaign

Stat Speak

Significance

Analytics & Reporting

Social Media Marketing

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Facebooking

• Facebook Fan Page creation (both default & FBML)

• Registering vanity URLs

• Managing the group

• Facebook badge

• Active Fan Page (Text, Photos, Videos)

• Private messaging (Inbox)

• Facebook Advertising (CPC/ CPM)

• Quizzes/ Polls

• Facebook Connect

• Facebook Share

• Facebook Fan Box

Blogosphere

• Design & create blogs

• Search engine optimization of the blog

• Write content & update the blog regularly

• Integrated the blog in the facebook profile

(Facebook Notes application can be used to display the blog content)

• Facebook announcement every time the blog is updated

• Users can use RSS feed or subscribe to this blog to receive updates

• Rationale

– Helps interacting with the customer

– Instrumental in receiving feedback

– Frequent updations to site content

BLOG Integration of blog with Facebook which can be also updated to the users using RSS feed

Tweeting

• This can be used to network with comparatively more serious audience

• Important announcements and information can be sent as tweets

What we do:

– Create official twitter account & tweet from it

– Create backgrounds & change them every month

– Create personal accounts for positive discussions

– Address each user's grievance (with timely support from the client)

– Follow users discussing the brand

– Provide reference links & direct them to positive press article

Youtube Channel

• Exclusive channel can be created

• This can be seeded with lot of interesting videos

What we do:

– Mark videos as “Favorite”

– Comment on videos

– Get Subscribers

– Youtube search optimization

– Share channel

– Add Title, Description, Tags(keywords), Background color, Background Image

Linkedin Presence

• Reach out to a B2B audience

• Influence decision makers

• Display thought leadership

• Attract the right talent

What we do:– Create company profile

– Search & add decision makers

– Create groups

– Participate in other groups

– Answers (Q&A)

– Use applications

– Network statistics analysis & reporting

Case Studiespresentation by Hinduja Interactive

Watch India

Watch India

• WatchIndia.TV brings Indian TV online with 50+ Indian TV Channels

of different genres broadcasted live from India

• Objective

– To promote Watch India channel to the NRI audience

– Get users to take a free trial of the service

• Challenges

– Watch india had very little visibility online (general +social media space)

– They were in the process of building interesting bouquet of channels

– Credit card details have to be provided to use the trial

– The channels were multilingual

– Niche class of audience had to be targeted (only NRIs)

Execution

• Accounts were created on Facebook ,Youtube and Twitter

• Content was seeded regularly in all the above Social media channels

• Facebook & Twitter

– We acted as a program guide updating people about what is happening on which

program along with providing the schedule for these programs

– We continuously worked towards driving traffic to the main site by posted links to the

landing for free trial

– We tracked the traffic and leads generated using google analytics

– Product updated about the different packages were posted regularly

– We regularly updated interesting video cuts of programs of various channels

• We kept the youtube channel updated with interesting videos and gave links to

drive traffic to the main site

• We suggested changes on the landing page to increase conversion

Watch India Profile Page

Watch India Fan page

Watch India Fan page - Info section

Watch India Fan page - Video section

Watch India You Tube Channel

Watch India Twitter Account

Tabularasa Music

Tabularasa Music

• Objective

– To promote the Audition and workshop to the music lovers across india so

that they register for the workshop in large numbers

• Challenges

– Project can for execution at a very short notice just 12 days before the event

• Execution (only Facebook)

– We created tabularasa profile and group

– There was a event page already created for the event which we promoted

– We targeted all the college groups music group ,rock group, guitar groups and

posted the event information on all these groups

– We interacted with the online users and solved their queries about the event

Tabularasa Music Profile Page

Tabularasa Music Event Page

Teen Patti – The Movie

Teen Patti

• Objective

– to promote and create a buzz about the move using the online medium and

keep the users involved till the release of the movie

• Challenges

– Limited duration for the movie promotion

– Presence in the offline was minimal where we started the online promotions

– Exclusive

Execution

• Social media channels used were facebook ,twitter,youtube and orkut

• Updated the FB page on an hourly basis

• Interacted continuously with fans through information,contest and responding to

their comments

• Posted daily exclusive photos/videos/Making /uncut/behind the scenes for users

to keep coming back

• Release photographs of Events and press coverage's as they happen

• Introduced debutants to the users and gave exclusive information on debutants

like (favorites/dream co-stars etc ) for excitement

• Developed Application like - Are you being played ? & Gambology for viral effect

and involvement of the fans

Execution contd.

• Worked on contest of 2 types

– Contest with merchandizes as prizes like first person to comment on FB after watching

the teen patti’s first theatrical online

– General involvement contest without prizes like one word to describe Shraddha Kapoor

or Amithabh Bacchan

• Created Press releases for the online media

• Struck deals

– Promotional deals with radio channel

– Email Promotions with corporates

– Barter deals with major Indian portals

• Continuously uploaded videos on youtube channel to keep the users involved

• Few selected activities form FB were taken on to Orkut and twitter

Achievements

• Got youtube “Most subscribed” and “Most viewed ranking” on weekly and monthly

basis (best rank 14th for most viewed channel)

• On Facebook created a base of over 4000 fans in a span of 1 month

• Got 200+ followers on Twitter in a span of 1 month

• Struck multiple types of promotional deals

• Executed the campaign in the limited time period

Teen Patti – Fan page

Teen Patti – Strike A pose contest

Teen Patti – Cast & Crew Information

Teen Patti – Events & Gossip Section

Teen Patti – Photograph Admin & Fan

Teen Patti – Video Section

Teen Patti – You tube Channel

Teen Patti – Twitter Account

Teen Patti – Group

Info section

Teen Patti – Group

Wall Discussion

Teen Patti – Group

Discussion

Teen Patti – Group

Press release updates

Teen Patti – Group – New video releases

Teen Patti – Games

Gamabology

Teen Patti – Games

Are you being played?

Teen Patti – Games update on fan profile

Thank You