Online Marketing E-Commerce Solutions
© LLC e2market.com 2011 – 2013
Online Marketing Services
Brand-Marketing
Performance Marketing
Media -Marketing
SERM-Marketing
SM-Marketing
Newsletter-Marketing
Online
marketing
Module Services
E2market has a comprehensive range of
online marketing:
Brand-Marketing
Performance-Marketing (Product-
Marketing, SEO, SEM, PPC, SMA)
Display Marketing
Social Media Marketing
Search Engine Reputation Management.
Newsletter-Marketing
Using this scope of tools, along with web-
design, gives the potential to provide
services for special Promotional campaigns
and Viral video creation.
.
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The full menu of Online Marketing Services for your business!
© LLC e2market.com 2011 – 2013
Online Marketing Services
Using an optimal mix of all marketing tools is proven to increase your sales!
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Existing
customers
Potential
customers
Bra
ndin
g &
Bann
er a
dvertis
ing
Reputa
tion
manag
em
ent &
PR
Specia
l cam
paig
ns
PP
C &
conte
xt
New
sle
tter
SM
M
SE
O
PM
Website
© LLC e2market.com 2011 – 2013
Brand Marketing has strategic importance for long term successful business
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Brand Marketing
The goal of is creation of brand involvement.
According to the specific timing goals of the brand (brand
introduction, increase of brand-awareness, re-branding) we develop
the strategy and choose the scope of tools to be used.
1. Strategy development and optimization
2. Design:
Logo and Brand-book development
Website development
Branding (portals and dedicated sites)
Display design (Banner and teaser advertising.)
3. Tracking tool setting
4. Brand-Marketing management, analyzing and optimization
5. Development of special promo-campaigns and management
Brand-Marketing has lower conversion than Performance Marketing
but it creates the base and is definitely required for long-term
business success.
© LLC e2market.com 2011 – 2013
Performance marketing is used to find YOUR customers
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Performance Marketing
is defined as obtaining measurable
return on investment for marketing dollars. Unlike traditional
marketing platforms such as TV, print or radio, performance
marketing in e-commerce is pay-for-performance.
This is a combination of different analytical tools, and creativity to
achieve the efficient acquisition of clients for the defined cost.
1. Strategy development and optimization of plans
2. Pre-set guidelines such as:
Usability improvements
Tracking tool settings
Landing page creation
3. Performance Marketing management:
Search engine optimization of the site (SEO)
Search engine marketing (SEM) and Pay-per-click Marketing (PPC)
Display Marketing (Banner & Teaser advertising)
4. Analyzing and optimization
© LLC e2market.com 2011 – 2013
The Objective is to obtain strong positions in search engine results
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Search Engine Optimization
uses a range of tools applied to your
site to gain a high position in search engine results.
We provide services from two largest search engines in Ukraine:
Google (70% of Ukrainian audience)
Yandex (30% of Ukrainian audience)
1. On-page optimization:
Site map and robots
Correct linking
Titles and picture description
Meta-tags
SEO text preparation
2. Off-page optimization:
Copywriting
Linking from other websites
© LLC e2market.com 2011 – 2013
Social media marketing as a loyalty tool for your customers
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Social Media Marketing
is a powerful online tool for creating loyalty
and brand awareness. Subscribed followers of brand pages will take
the information further to friends and family if encouraged to do so.
We provide social media services in all major platforms:
Facebook, Vkontakte, Google+, Twitter, YouTube
1. Creation, branding and initial settings of the brand groups
2. Constant posting (commercial and fun content)
3. Contests and additional promo activities
4. Application development
5. Promotion and advertising
© LLC e2market.com 2011 – 2013
PPC as the most cost efficient online tool for the evaluation of sales
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Search Engine Marketing & PPC
is the core of PPC (“pay-per-click”)
marketing. It is not like usual banner advertising on impressions, but
provides a wide range of targeting possibilities, helping to optimize
the spend and add efficiency to advertising.
SEM is paid advertising in search engines and is the biggest
PPC channel all over the world. We work with both of the biggest
search engines in Ukraine – Google and Yandex.
1. Tracking tools settings
2. Landing page creation
3. Design and text creation
4. Targeting settings and advertising moderation
5. Analyzing results and optimization
Currently there exists more than 20 different banner and teaser networks locally, that
with correct settings and knowledge, will deliver higher results and draw sales.
© LLC e2market.com 2011 – 2013
Improvement of your reputation online
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Search Engine Reputation Management
is the artificial
influence on search engines results. It helps to decrease the
number of negative comments (or their visibility in TOP-10
results)
We provide services in the two largest search engines in
Ukraine:
Google (70% of Ukrainian audience)
Yandex (30% of Ukrainian audience)
1. On-page optimization:
Copywriting
Site map and robots
Correct linking
2. Off-pages optimization:
Copywriting
Linking from other websites
3. Blogs & networks tonality optimization:
Changing the tonality of conversation and comments
© LLC e2market.com 2011 – 2013
Conversion of existing customers to increase their purchases
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Newsletter Marketing
is the most powerful tool to communicate
with existing customer base. It has the highest conversion rate from
all other marketing tools.
The email newsletter remains an effective way to build a relationship
with a prospect, nurturing them along until they become a customer.
It creates a content that can be shared in social media and also has
a huge importance for SEO.
1. Newsletter design preparation:
Design development and testing
HTML – coding
2. Copywriting and Message development
3. NL tracking and analysis
4. NL optimization
© LLC e2market.com 2011 – 2013
A classic tool to attract customers and new clients
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Online Media Marketing
is a form of online marketing advertising that
contains images or images and text. It serves different targets of brand-
marketing and performance-marketing.
This was and is at the moment the most powerful tool to communicate,
influence users online and to increase significantly traffic to the site in a
short time, but the most expensive one.
Correct choice of platforms, the setting of tracking tools and constant
management will help to optimize spending and achieve higher results.
1. Idea development
2. Design development (banner/ teaser/ landing pages/ promo sites)
3. Platform choosing
4. Tracking tools
5. Campaign management, analyzing and optimization
© LLC e2market.com 2011 – 2013 Page 12
Do You Have
Any Questions?
LLC e2market.com
1b, Kyivska st., 08161 Tarasivka Kyiv-Svjatoshyn District, Ukraine
tel.: +38 044 537 7434
e-mail: [email protected]