Date post: | 17-Jan-2015 |
Category: |
Business |
Upload: | long-nguyen |
View: | 156 times |
Download: | 0 times |
Online Marketing
Performance Tracking
Mr. Le An Binh
Marketing Manager
Agenda
• Why Online Marketing?
• Why you need performance tracking?
• How to track the online channels performance?
• How to optimize?
Low cost and can do with small budget
Measurable
Results Are Instantaneous
New Levels of Customer Interaction:
attract and engage
Instant Global Market
Why Online Marketing
Why performance tracking
What Cannot Be Measured Cannot Be Improved
Online MKT
Channels
Your Website
Why performance tracking
Determine which is the best channels in Online MKT
campaigns
User behavior of each traffic channels
CPC Ads:
Banner Ads:
Email: Your Website
How to track?
Traffic tracking tools:
What you can do with Google Analytics
How to track the traffic from URL?
Create URL tracking code with URL Builder from Google
How to track the conversion?
Traffic is nothing without conversion
• Setting the Goals and Ecommerce in Google Analytics accounts
Bounce rate
X = $1,000 70% $700
Landing Page Optimization
Choose the right landing pages
Do the A/B testing as much as you can
Homepage Category page Product page
Optimization for CPC Ads
Impression Clicks Order/
Conversion Cost Revenue
CTR
CR
CPA / CPO
CiR
CPC
Historic CTR
Quality Score
Historic CTR CPC Cost
Optimization for CPC Ads
CTR Chart
Replace the ads right after it reach the CTR peak