Mahmoud Abdelazizhttps://eg.linkedin.com/in/mahmoudabdelaziz8

ONLINE MARKETING PLAN

What Digital marketers do ?

Plan

Execute

Monitor

Online Marketing Plan Outlines

• Brand identification.- Competitive Advantage.

- Objective / Goals.

- Strategies.

- Tactics.

• Competitors.- Environment.

- SWOT/PEST.

• Targeted audience.- Marketing type.

- Segmentation.

• Communication.- Channels.- Styles.

• Campaigns.- Platforms.

- Ideas.

- Budget.

• Staffing / The Team.-Tasks.

-Requirements.

• Scheduling.- Editorial schedule.

SOSTAC Model

Situation analysis (where are we now?)

• 1. Your Performance.• 2. Your Advantage.• 3. Your Customers. • 4. Your Competitors. • 5. Your Market.

SWOT Analysis

PESTLE Analysis

Objectives (where do we want to go?)

• The SMART Test for Objectives

SMART Objectives

• Specific (with numbers)• Measurable (monitor progress and confirm

achievement)• Actionable (can we do it?)• Reasonable (realistically attainable)• Timed (incorporate deadlines)

Strategy (how do we get there?)

• Segmentation – How do we want to divide up the market(s)?

• Targeting – Which segments of the market do we wish to focus upon?

• Positioning – How do we want to be perceived in each different target segment?

Tactics (the details of your strategy)

• Which Communication Tools are we going to use?

• How are we going to use them?

• What message(s) do we wish to communicate?

• Are we being consistent across different tools and messages?

• Do we have the necessary resources/budgets?

Action (the daily and weekly activities)

• Who is going to do what?

• When are they going to do it?• Editorial schedule.

Control (what you need to watch and when)

TRACK OF PROGRESS• Do action performance measurements relate to objectives?

• Responsibility for measurement?

• Frequency of measurement?

• Resources for measurement?

• Review of measurements?

Mahmoud Abdelaziz

• Marketing Specialist

https://eg.linkedin.com/in/mahmoudabdelaziz8