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Online Marketing Presentation

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A power point on the key tools and concepts of online marketing for small businesses. Discusses brand image and brand identity as well as forms of online marketing. Tips on using online sharing tools such as Facebook, Twitter, LinkedIn and blogs to gain more leads.
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Online Marketing: Key Tools and Concepts Sean Simone BlueReach May 10, 2012
Transcript
Page 1: Online Marketing Presentation

Online Marketing: Key Tools and

ConceptsSean Simone

BlueReachMay 10, 2012

Page 2: Online Marketing Presentation

Brand Image v. Brand Identity

Brand Image Brand Identity

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MarketingAdvertising

Sales

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TAKEAWAYS:1.Choose the relevant content that will connect emotionally with potential customers

2.Determine cost effective tools on the market that we can use to distribute content

3.Develop/Deploy a strategy for these tools

4.Stay within a reasonable budget

5.Measure Results & Repeat what works!

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Market Research: Why not ask potential clients what they

want!?

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The Big 4: Online Sharing Tools

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Websites, Landing Pages &

Blogs

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Social buttons & email capture?

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Search

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Organic Search: A zero sum game

Watch: location, logged in/out, level of competition

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What are your keywords?

Domains?

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adwords: Paid Search Advertising

Goals? Focus on optimization

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Google Places: mobile friendly

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Google Places: easy setup/mgmt

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Social

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Facebook: A social networking site connecting friends, family, and business associates.

901 million monthly active users at the end of March 2012. An average of 3.2 billion Likes and Comments generated by Facebook users per day during the first quarter of 2012.

More than 42 million Pages with ten or more Likes at the end of March 2012.

35% of small business owners have a Facebook pageTwitter: A real-time information network that lets you communicate with the world using 140 or fewer characters in a tweet

140,000,000+ active users, 340,000,000 Tweets per day

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OpportunitiesVideo is in, but not being shared effectively

QuickEntertainingEasy

Majority of local businesses aren’t using Twitter/Facebook effectivelyBe transparent and differentGive RELEVANT stuff and EXCLUSIVE info awayPay people!Professionally designed pages

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YouTube: People Share Videos

Nearly 17 million people have connected their YouTube account to at least one social service 150 years of YouTube video are watched every day on Facebook (up 2.5x year/year)100 million people take a social action on YouTube every week We see more than 500 tweets per minute containing a YouTube link

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Twitter:

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#BatonRouge

#LSU

#LawnCareBR

#GoBR

#BRLawns

#NOLA

#Summer

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Local YouTube & Facebook Pages: Incentivize People to

Share!

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Facebook Advertising

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Facebook Advertising

Photo

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Targeted by Geo, Age, Interests

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Facebook: Contests

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LinkedIn: B2B

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Email

Simple and Consistent

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Average Open Rate of Home & Garden Emails

28.20%

You send out to 5,000 people/month = 1,410 opens

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http://mailchimp.com/resources/research/

oAB TestingoSubject LinesoTemplatesoAnd More

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Local Banner Ads

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Local Banner Ads: LSU newspaper

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Budget?

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6 Month Budget (Optimal)Email Marketing: FREE

Monthly Email -> Free up to 5,000 emails

Facebook: $2,400 PPC Outreach

Twitter: Mostly Free Outreach - FREE PPE – Work with

Corporate

YouTube Videos: FREE

Locally Optimized Channel

Banner Ads: $6,000Google: $4,200

Organic SEO: $3,000

Adwords: $1,200Contest Prizes: $600

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6 month total:

$13,200

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Measure!

Hootsuite / Bit.lySescout / SerpIQ

EdgeRankCheckerTweetGrader / Twitalyzer

Klout

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Which tweets worked?

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unique links, emails & phone #s

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Measuring Results: Cost of a new fan?

$1.57 for this campaign..

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When do people share?

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Learn what works and repeat. Don’t repeat what doesn’t work.

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Your turn!

Get loyal fans working for you!You don’t need a huge budget.Ask your audience what they want!Change course quickly and frequently.Viewer > Fan > Client

Page 42: Online Marketing Presentation

Sean Simone

[email protected]: 504.813.6644LinkedIn.com/in/seansimoneTwitter.com/BRsocialmedia


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