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Ken Shenkman Ph.D. September 17,2014
Ken Shenkman Ph.D.September 17,2014
Don’t forget Offline◦ Business cards
◦ Email Address
Signature
◦ Traditional Media
Traffic User Experience
Navigation
Search
Speed
Ease of Use
Value
Personality
Trust
Search Traffic
Referral Traffic
Direct Traffic
Paid Traffic (Campaigns)
Make Money by Being Relevant
What I’m Searching For
What I Find
Paid
Organic
Local
Content
Links
User Experience◦ Page Speed
◦ Bounce Rate
The same way other people do!
You tell them about yourselfor
Others tell them about you
CONTENT
LINKS
Page Title
MetaTags
Page Title & Meta Tags
Content is King
Your content must be:•Relevant•Unique•Well written
Develop a content strategy
What Kind of Content?
•Product Descriptions•About the Company•About the People•Contact Information•About your Locations Served•Blog Posts•Guest Bloggers•Videos •Social Media Content•AVOID DUPLICATE CONTENT
Product Description
Blog Post
Watch Out for the Panda…
Headings (H1)◦ Use sparingly for important titles
Images◦ Proper Size – SPEED MATTERS
◦ Properly tagged
◦ Avoid Flash (most people)
Multi Browser Checks
GOOD links are crucial for SEO◦ From relevant sites
◦ From authoritative sites (PR)
◦ Not all at once
◦ Various keywords used for links
◦ Not all within one “network”
◦ Only from good directories
Usually not paid
Niche directories are better
◦ Don’t Link Spam!!!!!
Create Linkable Content◦ Useful/entertaining information
Written
Video
Infographic
Buy/Ask◦ Good directories
◦ Related businesses
◦ Customers
Becoming more relevant as more mobile
Google Places◦ www.google.com/business/placesforbusiness
Yahoo ◦ smallbusiness.yahoo.com/local-listings
Bing◦ www.bingplaces.com
Yelp, Cortera,YellowPages,etc.
Fill out as much as possible◦ Images help
Check often for reviews◦ Respond
Update◦ Hours
◦ Address
What?◦ Pay per Impression
◦ Pay Per Click
Many Advanced options
Negative keywords
Extensions
Time/Day breaks
Where?◦ On Search Engines
◦ On Social Media Sites
◦ Private sites/networks
Don’t just jump in◦ Who is your audience?
◦ Where are they in Social Media?
◦ What are your goals?
Develop a strategy◦ Sales
◦ Brand Awareness
Link them together
TESTTESTTEST
Outsource?
Depends on you◦ Time
◦ Money
◦ Personnel
If you do outsource◦ Different companies/different tasks
◦ Check references
◦ Clear expectations
◦ Monitor work/results
If it’s too good to be true…
Google Analytics
Google Webmaster Tools◦ http://www.youtube.com/GoogleWebmasterHelp
Bing/Yahoo Webmaster Tools
Moz.com
Searchengineland.com
Matt Cutts
Wordpress
Ken Shenkman
BulkCandyStore.com
235 N Jog Rd
West Palm Beach, Fl 33413
561-540-1600
