Online Marketing to Renters Workshop presentation by Don
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Online Marketing Group November 16, 2011
Transcript
1. Online Marketing Group November 16, 2011
2. Online is where the action is In the last four years, the
web has gone from 100 million websites to 250 million 80% of US
citizens are online 30 year olds engage in over 14 web activities
40% of Americans use smartphones 64% of social media users utilize
review sites first 35% of home searchers used 5+ websites
3. Multi-Channel Marketing What is your online strategy? Ads
Email BlogListing Syndication Search SEO VS. PPC
4. BECAUSEIf Google cant find you, nobody else will
5. Claim your space online
6. Search & Social are Intertwined Peer review
7. Patterns of Social Media Self-Identification Brand Voice
Connecting Engaging
8. Paradigm Shift Consumer Control What Can you do? A LOT