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Online marketing umum dan SEO

Date post: 01-Sep-2014
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Online marketing dan Search Engine Optimization, presented on Bali Export Development Organization (BEDO)
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Search Engine Optimization & Online Marketing Sharing & Open Discussion
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Page 1: Online marketing umum dan SEO

Search Engine Optimization & Online Marketing

Sharing & Open Discussion

Page 2: Online marketing umum dan SEO

Mostly People Know a Website from

Search Engine Social Media (FB, Twitter, Google+, Youtube)

Reference from other website (backlink) Advertising (Online & Offline)

Mailing List Online Forum

Email Marketing & Daily Communication Business Card

Marketing Kits (Brochure, Flyer, CD) Words of mouth

Page 3: Online marketing umum dan SEO

Search Engine (SE)

Google (Most favorite SE) Efforts ? Onpage Optimization Offpage Optimization (Backlinks) Goal ? Listed on Google Search (on com, co.id, etc)

Page 4: Online marketing umum dan SEO

Search Engine (SE)

Onpage Optimization Meta tags (title, description, keywords) Heading (h1, h2 for words related with keywords) Alt tag for images Linked with other page Creating file: robots.txt Creating sitemap User friendly website / easy to navigate

Page 5: Online marketing umum dan SEO

Search Engine (SE)

Offpage Optimization Linked from others website (Backlinks) Linked with relevant keywords Create another or satelite website, creating articles Use SEO & Link Building technique : Directory Submission, Article Submission, social bookmarking, blog commenting. SEO services : submitedge.com, blueaffinity.net, text-link-ads.com, http://forums.digitalpoint.com/forumdisplay.php?f=60 Creating Google Places

Page 6: Online marketing umum dan SEO

Social Media

Facebook, Twitter, Google+, Youtube, Flickr, Pinterest, etc. Combining social activities and Business Social Media is only a channel to your website Be wise using social media

Page 7: Online marketing umum dan SEO

Advertising (Online) Google Adwords Facebook Ads Forum Ads (related with your business) Ebay listing Alibaba listing High traffic website ... ?

Advertising (Offline) Magazine, Newspaper, Radio, TV, etc. (Expensive)

Page 8: Online marketing umum dan SEO

Mailing List Follow mailing list based on your interest/hobbies/business Put your signature on, containing of your name, contact, and website or blog. Active discussion

Page 9: Online marketing umum dan SEO

Online Forum Follow forum based on your interest/hobbies/business Put your signature on, containing of your name, contact, and website or blog. Active discussion

Page 10: Online marketing umum dan SEO

Email Marketing and Daily Communication

• Put your signature on, containing of your name, contact, and website or blog. • Use newsletter software. (Sendblaster, Arcablab) • Consistency, monthly newsletter.

Page 11: Online marketing umum dan SEO

Easiest way to boost your sales! • Pay Per Click (PPC) Campaign on Google Search • Straight on keywords and your website • Targeted visitor • Start with low budget • Combine it with SEO Campaign

Page 12: Online marketing umum dan SEO

Hendra W Saputro Bali Orange Communications

Jl. Narakusuma 11, Denpasar – Bali Telp. 0361-7448807

http://www.baliorange.net Twitter: @baliorange

Blog: http://www.hendra.ws Twitter: @hendrawsaputro


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