Date post: | 19-Jan-2015 |
Category: |
Business |
Upload: | university-of-hertfordshire |
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Hajrë HyseniNov 2012
Building Personal Brand
Create
Aim
Engage/Measure
Aim
Brand awareness
Blog promotion
Skills promotion
Promoting multimedia
Community building
Twitter profile
LinkedIn profile
Facebook page
Brainstorm.........
Solis (2011)
Social networks are indeed a hub for your digital identity
Who are you online?
Relationships are the new currency of the social economy
Solis (2011)
Listening Connecting Learning Improving Publishing
Relationship Building Journey
Online Reputation
Remarkable content Sharing
>Remarkable Content
>Reputation
6degrees * of Separation
idea that everyone is on average six steps away from any other person
in the world
6’
An example!
1
2
3TouchGraph
Check this out!
Measure......
Good Free Tools
Google Analytics
Your Social Influence
The scores are calculated using variables that can include number of followers, frequency of updates, the Klout scores of your friends and followers, and the number of likes, retweets, and shares that your updates receive. High-scoring Klout users can qualify for Klout Perks, free goodies from companies
Opportunities @ Herts
36
Thanks!
@hajra