PersonalBranding. @aylinahmet

Numbers don’t lie.

• Linkedin leads usage for recruiting efforts – with

over 75 million users.

– In Australia, 68% of organisations are using

Linkedin to tap into the passive market

– 64.9% of recruiters use Linkedin in recruitment

• 500 million users on Facebook

• 1.5 million blog posts written daily

• Three of the world’s most popular brands online

are social-media related (Facebook, YouTube and

Wikipedia)

• Twitter now has over 105 million registered users

• Foursquare is approaching 3 million users

• It’s about the conversation

• You need to listen

• It’s not another channel to

broadcast a message

• Engagement is key

• Providing value

• The ‘Relationship Network’ –

connections and influencers

So what you’ve heard:

Evolution of Branding

Old (transactional)

• Static

• Push model

• Saying

• Look & feel

• Simplicity

New (relationships)

• Conversations

• Dynamic

• Doing

• Experiencing

• Complexity

• Engagement

• Community

Letting go of control.

• Real time search engines such as

Collecta, Google Alerts,

Twellow & search.twitter.com

• Research and follow influencers in

the recruitment space.

• Search Technorati for influential

bloggers.

• Use Google Reader &

Bookmarks to store your

searches and history.

• Don’t forget podcasts & webinars.

Listen.

• Google yourself

• Find out what people are saying about your company & client using Vault or Whirlpool

• Use zoominfo & Spoke to find out business information i.e. Executive names & contact information

• Notice key influencers

• Make it easy for people to find you – wefollow & Twellow

• Search on Linkedin for groups & companies to follow

• Competitor & candidate mapping

Research.

Things to note...

o Username o Bioo Privacy and

protectiono Background image

& profile photoo Complete your

profile

Before you jump online,

make sure you have a

clear purpose!

• Talk with relevancy

• What are your followers after?

• Use Linkedin applications

• Share. 80/20 rule

• Trust & credibility

• Approachable

• Usability

Clear purpose.

• Grow your network: search for colleagues & class mates• Promote your profile: add to email signature, business

cards• Contribute to discussions in groups• Ask for recommendations/ write recommendations• Connect to ‘power networkers’: 500+ connections• Don’t be afraid to ask• The more valuable your comments, the more it reflects

on your ability and your brand.

Passion.

• Talk about what you’re passionate about

• Be apart of a community – create your own

community, Ning.

• Be real

• Write well, write passionately

– but be brief.

Influence.

• Stay committed

• Link your sites back to a central point

• Be prompt

• Continually build on your connections

• Automation – Socialoomph and TwitterFeed

sends automatic welcome messages to followers.

• Social bookmarking – Digg, Delicious, iGoogle

• Track and measure where you can - @, DM’s,

bit.ly, google trends

Fun.

• Play and have fun

• Meetup’s/ Tweetup’s/ Social Media

Clubs & Conferences

• Follow conference topics on Twitter

(#)

• Be patient

• Experiment

Things to be aware of.

• Personal vs. professional

branding

• Stay committed to your brand

and followers. Keep the blog

going.

• Prioritise your time which will

help you develop positive habits

of on-going personal brand

building.

• Data overload

To recap

1. Listen2. Research3. Purpose 4. Engage5. Influence6. Have fun

That is all.

…now fire away those questions!

Social Media Evolution – Part 2