Source
More like this:
“Companies dive into driving awareness for their product before
they figure out who they areor what they stand for.”
Julia Hartz, Eventbrite
Likely benefits (source)
RecruitingBiz dev
Fundraising…customer acquisition
2. Craft a great story
What do you stand for?Avoid buzzwords (source)
Present factsDon’t lie
(Startup stories)
LaunchFunding
AcquisitionHuge release
Insights from your dataYour response to a current event
“Build companies that solve serious problems. If nothing else, you’ll have
a much easier time getting coverage.”
Bekah Grant, Venturebeat
So now let’s get busy:Deliberate PR Canvas
http://bit.ly/deliberate-pr