1. Bringing the church to the people, and people to the church(wherever that may be)

2. Purpose of this presentation5/13/20132 Overview of todays web Agree on timing and scope for our new webpresence Excite participation in the project. Educate and exchange ideas about ways we caneach individually promote our church and our faithusing the web. 3. We need5/13/20133 to transition to inbound marketing instead oftraditional outbound marketing via a content strategy an interaction strategy Which means we need resources and support financial support commitment and buy in from leadership understanding and participation from volunteers 4. Once upon a time5/13/20134Our website,January 29, 2002 5. Our website, March 31, 20045/13/20135 6. Our website, August, 2007 - present5/13/20136 7. Since 2007nearly 20,000 people have paid us over30,000 visits and seen over 100,000 pages.5/13/20137 8. Over 470 sites have referred traffic to us.5/13/20138 9. Heres what they look at.5/13/20139 10. What can we do better?5/13/201310 Interact and inspire Share and encourage Create and curate Plan and promote Integrate 11. Some definitions5/13/201311 Online presence management The process of presenting and drawing traffic to a personal or professional brand online(source: Wikipedia) Website a group of World Wide Web pages usually containing hyperlinks to each other and madeavailable online by an individual, company, educational institution, government, or organization(Source: Merriam Webster dictionary) Social media forms of electronic communication (as Web sites for social networking and microblogging)through which users create online communities to share information, ideas, personalmessages, and other content (as videos) (Source: Merriam Webster dictionary) Content management system A Content Management System (CMS is a computer program thatallows publishing, editing and modifying content as well as maintenance from a centralinterface. Such systems of content management provide procedures to manage workflow ina collaborative environment.These procedures can be manual steps or an automated cascade.(source: Wikipedia) Blog/Microblog A blog is a Web site on which an individual or group of users record opinions, information, etc.on a regular basis. Microblogging is a broadcast medium in the form of blogging. A microblog differs from atraditional blog in that its content is typically smaller in both actual and aggregate file size.Microblogs "allow users to exchange small elements of content such as short sentences,individual images, or video links".[1] These small messages are sometimes called microposts.Twitter and Tumblr are microblogging platforms. 12. 5/13/201312 Yesterdays web Brochureware Static content One way communication We defined our messageand carefully guarded ourreputation Todays web Interactive Dialogue Two-way/Multipleconversations Less control overmessage and reputation 13. Traditional stages of parishionerengagement5/13/201313Un-churched/Other churched/Unaware of usAware of us but unengagedTrial: attended a worship service or eventMembers: attend church, receivecorrespondenceVolunteer in some capacity and/orparticipate in stewardshipRecommend us to friends 14. New stages of (virtual) engagement5/13/201314Mutually unawareAware; posted an amusing or inspiringTweet; supported a mutual cause;knew someone in common in real lifeor on Facebook;Follow each other on Twitter or like onFacebookPromote/Support an idea or eventDonate time or treasure in support of oneanotherRecommend us to friends and vice versa 15. Review sites like Yelp can elevate or destroyyour brand5/13/201315 16. Review sites like Yelp can elevate or destroyyour brand5/13/201316 17. Review sites like Yelp can elevate or destroyyour brandeven if youre a church.5/13/201317 18. 5/13/201318 19. 5/13/201319 20. 5/13/201320 21. So where do we sit?5/13/201321 22. Currently5/13/201322WebsitePaypalFacebookTwitterShutterfly(online photo gallery)YouTube 23. Currently5/13/201323Google calendarYAHOO groupsArea 3:16 highschoolyouth group blogArea 3:16 highschoolyouth groupFacebookConstant Contact(online newsletter) SignUpGenius.com 24. Where do we go next?5/13/201324 Migrate from a static website into an integrated content managementsystem Train editors and content creators, ensuring we have ongoingupdated content and a constant, interactive presence on Facebookand Twitter Encourage multiple email newsletters to groups such as education(parents, teens, or volunteers); music; liturgical or contemplativeprayer; as well as the overall newsletter. Incorporate social media into the new content management system. Facebook Twitter Google+ LinkedIn YouTube Pinterest Instagram Foursquare 25. What are our limitations?5/13/201325 Manpower Funding As in, none 26. Advantages of a Content ManagementSystem5/13/201326 Can incorporate content from other sources RSS feeds, such as from blogs; perhaps from the diocese Multiple opportunities for congregants to post theirown content So, the Altar Guild, or the Mens Prayer Group, or theMusicMakers dont have to wait for me or for Cristi to getcontent online. They also dont have to wait when correcting items whenthings change. Dropping modules in is easier than programming byhand, so we can add functionality over the long run. 27. Timeline5/13/201327 Creating the new content management system Dependent on vestry approval Estimate for phase one: Twelve weeks of development work via a three person team Two weeks of functional and user-acceptance testing,interspersed in the development One week to do content review for static content Two weeks of training once the site is ready to go live Sandra is gone throughout June, so estimated go live datereflects that. Estimate go-live: September 28. Phase one functionality5/13/201328 For sure New design Content port from existing site(reviewed and refreshed) RSS feeds from diocese and blogsfrom Father Rick, the youth groupand Kathy Integration with Facebook, Twitter,YouTube and Google+ New Google+ profile New reviews from members onGoogle and elsewhere(yellowpages.com, superpages.com,yelp) Photo gallery integration, withmultiple editors who can post Multiple newsletters Post bulletin and Fully Alive Newsonline prior to church service Maintain vestry reports in publiclyaccessible area Testimonials for local vendors Perhaps Review PayPal to see if we canmake online donation easier Consider creation of groups insteadof YAHOO newsgroups Event management module a laSignUpGenius Better event calendar presentation Will research room reservationoptions 29. Phase two5/13/201329 Improve online donation ease of use Social media campaigns Ongoing small improvements and content additions Member blogs Member businesses Other blogs of interest Causes News 30. Phase three5/13/201330 Ecommerce and member management Overhaul ecommerce Offer a store, if we have merchandise Offer various ways to donate Make the member database an online database 31. A final ask5/13/201331 Before you leave, commit to write a review of thischurch on Google, yellowpages.com, Yelp, orsuperpages.com. Just write up a quick note as to why you come here andwhy you think others would find it a good place toworship. If you do not want to write a review, consider telling mewho you will ask to write one instead. Like our page on Facebook, Post comments. Follow us on Twitter. Find a videographer. 32. Resources5/13/201332 Best Church Websites:http://www.bestchurchwebsites.org/ Church Marketing and Social Media:http://youtu.be/zufNB2CjQq4 Social Media | 6 Practical Ways to Use it in a MinistryContext: http://youtu.be/hv59ysBczdg Creating a Social Media Campaign for Your Church:http://joshburns.net/blog/?p=2106 Ten Best Practices for Churches Using Facebook:http://stevefogg.typepad.com/blog/2010/09/10-best-practice-tips-for-churches-using-facebook.html 33. THANK YOU.5/13/201333