Date post: | 12-Nov-2014 |
Category: |
Education |
Upload: | kate-lindsay |
View: | 482 times |
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MANAGING YOUR ONLINE PRESENCE
WHAT DO YOU NEED YOUR ONLINE PRESENCE TO DO?What aspect(s) of yourself/work do you want to promote?
Who is/are your audience(s)?
What purpose do you want to achieve?
What value is there for your audience?
What kind of information do you want to exhange?
What tensions / conflict might your encounter?
What can you offer?
Commentary on news
Updates on publications
Updates on events
Updates from
conferences
Insights into your
research
Research extracts / abstracts
Spice of life!
Professional advice
Professional persona
Oxford podcasts
Mendeley Twitter
Jorum
Scoop.it
Slidehare
YouTube
Academia.eduWebLearn
Blog
Researcher ID
Personal Website
iTunesU / Soundcloud
Storify
Frequency
Tim
e (d
urati
on)
Profile
Micro-blog
Blog
START SMALL THEN GROW
1. BUILD TRACTION (BUT MANAGE YOUR TIME)
Post / update regularly (but
don’t overload)
Spread your time – consider ‘opening hours’
Make it relevant
Don’t just broadcast –
interact
Make it shareable
Offer something of
yourself
Build your network
2. MOMENTUM
Enhance existing relationships
Mix with the
physical world
SOCIAL NETWORKING AGGREGATORS• Hootsuite• Tweetdeck
Profile
Micro-blog
Blog
3. EXPANSION
The Impact
File
Growth of network
Keep Googling yourself
Blog analytics
Website analytics
Number of invites
Names of useful
contacts
Number of interactions
http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it/