Online reputation !!!Antony Mayfield !4th December 2013 !@brilliantnoise

The easy way to talk about this: !

Schadenfreude

Not very helpful.

Lord Rothschild

image (cc) eriwst

What you do +

What others say about

you

What you do

+

What others say about you

Reputation equation

Personal online reputation

So, I wrote this book

http://goo.gl/sn8r4

The principles are the same.

Personal digital literacy.

Authorship & correspondents.

Why?

Due diligence vs

Realising value vs

Shameless self-promotion

9 rules for managing your web shadow

1. Check your web shadow 2. Be the best/first source of information about yourself 3. Understand your networks 4. Be present 5. Be useful 6. Have a public/private policy 7. You’re always on the record 8. Get a thicker skin 9. It’s not another world

Check your web shadow1.

Be the best & first source about yourself

Where are people looking for you?

Understand your networks

LinkedIn Maps

Model first published Harvard Business Review

Bond

Advocate

Enjoy

Buy

Evaluate

Consider

Customer decision journey

Be present 4.

Earned Media Strategy

Data Analysis

So

cial m

ed

ia

Co

nte

nt

UX

SE

O

PR

Cre

ativ

e

Earned attention

Be useful 5.

“ 1. Inspire participation amongst the very best 2. Connect these creative minds 3. Share the results of our efforts 4. Continue development  5. Measure success.” Coca-Cola, http://goo.gl/xtGCTz

!

image (cc) The Cognitive Media

Choose what to share Choose what not to share

Have your own policy on public vs. private 6.

You’re always on the record 7.

Get a thicker skin 8.

Fear of…

Stupid is as stupid does. The myth of the social media fail.

It’s not another world 9.

Digital storytelling and live events...

On stage...

Everyone has six seconds for a Vineterview...

Making content with the fans.

Multiple angle Vinecasting...

Thanks! !

@amayfield !

@brilliantnoise brilliantnoise.com

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