ONLINE RETAIL IN EMERGING MARKETS 2016 · 1 charts page 18 online retail in emerging markets 2016...

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ONLINE RETAIL IN EMERGING MARKETS 2016 PUBLICATION DATE: JUNE 2016

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 15 TABLE OF CONTENTS I PAGE 16 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 17 METHODOLOGY I PAGE 18 RELATED REPORTS I PAGE 19 CLIENTS I PAGE 20-21 FREQUENTLY ASKED QUESTIONS

PAGE 22 ORDER FORM I PAGE 23 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

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Number of Charts:

Online Retail in Emerging Markets 2016

Market Report

B2C E-Commerce

Asia-Pacific, Europe, Latin America, Middle East, Africa

China, India, Singapore, Indonesia, Thailand, Russia, Poland, Turkey,

Brazil, Mexico, Argentina, Colombia, UAE, Saudi Arabia, Iran, Israel,

South Africa, Nigeria, Egypt

English

PDF & PowerPoint

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QUESTIONS

ANSWERED

IN THIS REPORT

How is online retail developing across the emerging markets worldwide?

What is the B2C E-Commerce market size and growth rates in these countries?

Which overarching online shopping trends have become evident?

What are the key online product categories, payment and delivery methods in major emerging

markets?

Who are the leading E-Commerce market players in these countries?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

ONLINE RETAIL IN EMERGING MARKETS 2016

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ONLINE RETAIL BOOMS IN EMERGING MARKETS

According to global forecasts cited in the yStats.com report, emerging

markets around the world are predicted to lead global online retail sales growth.

As a result, the global share of the regions where major emerging markets are

located, such as Asia-Pacific, the Middle East and Africa are predicted to increase

through 2019. B2C E-Commerce in the majority of these fast growing markets, with

a few notable exceptions such as China, still accounts for a low one-digit share of

total retail sales, signaling significant room for growth.

The main growth drivers for online retail in these markets include increasing

Internet and mobile connectivity, rising online shopper penetration, as well as

improving regulatory, payment and logistics infrastructure. One of the main

challenges, on the other hand, is lack of trust in online payments and high cash on

delivery usage rates by online shoppers in many emerging countries including

Nigeria, Russia, Colombia, Thailand and others. Furthermore, among the key

findings of the new yStats.com report is the fact that while rapid growth of B2C E-

Commerce is a common characteristic of many emerging markets, significant

differences exist among individual countries in terms of Internet and online

shopper penetration rates, preferred payment and delivery methods, and favorite

online product categories.


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MANAGEMENT SUMMARY

GLOBAL DEVELOPMENTS B2C E-Commerce Sales of Products and Services Worldwide, excl. Travel and Event Tickets, in USD billion,

and in % Share of Total Retail Sales, in 2014 - 2019f

B2C E-Commerce Sales of Physical and Digital Goods Worldwide, in USD billion, 2014-2019f, and in % Share

of Total Retail Sales, 2014 & 2019f

Breakdown of Global B2C E-Commerce Sales, by Regions and Sub-Regions, in %, 2014 & 2019f

B2C E-Commerce Share of Total Retail Sales, by Regions, in %, 2014 & 2019f

Number of Internet Users, by Global Regions, in millions, and in % Change, 2010 & 2015

Internet Penetration, by Regional and Global Medians, in % of Adults, May 2015

Top 10 Countries by B2C E-Commerce Sales, in USD billion, 2014 - 2019 and CAGR, in %, 2014 - 2019

B2C E-Commerce Sales CAGR in the BRIC Countries, by Country, in %, 2009-2014 and 2014-2019f

Top 10 Countries by B2C E-Commerce Market Attractiveness Index, and Index Composition, incl. Index for

Online Market Size, Consumer Behavior, Growth Potential, Infrastructure and Total Score for Online Market

Attractiveness, 2015

Top 10 Developing Economies in B2C E-Commerce Index, incl. Global Rank, 2016, Share of Individuals Using

Internet, 2014, Share of Individuals with Credit Card, 2014, Secure Internet Servers per 1 million People,

2014, UPU Postal Reliability Score and UNCTAD B2C E-Commerce Index Value, 2015

Top 10 Countries by Number of Online Shoppers, in millions, incl. Penetration, in % of Internet Users and in

% of Population, 2014

Top 5 Countries by Share of Global Online Shoppers, in %, 2019f, and Their Shares in 2015

Top 5 Countries by Share of Active Online Shoppers, in % of Population, Q4 2015

Product Categories Most Purchased Online, by Generation, in % of Online Shoppers, November 2015

Top Factors Driving Online Purchase and In-Store Purchase, in % of Consumers, November 2015

Major Reasons for Shopping Cart Abandonment, in % of Online Shoppers, by Selected Regions, October

2014

Most Important Delivery Options in Online Shopping, in % of Online Shoppers, Q1 2015 & Q4 2014

Share of Online Shoppers Willing to Pay More for Faster Shipping, by Selected Countries, in %, Q1 2015 & Q4

2014

Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015

Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015

Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in %

of Consumers in Selected Developed Countries, June 2015

Breakdown of Mobile Phone Ownership, by Smartphone, Other Mobile Phone and No Mobile Phone, in % of

Adults, by Regional and Global Medians, May 2015

Share of Online Shoppers Buying Products via Mobile, in %, 2014 & 2015

Breakdown of M-Commerce Transactions, by Mobile Browser and App, in %, Q4 2015

Cross-Border B2C E-Commerce Sales, in USD billion and in % of Total B2C E-Commerce Sales, 2014 – 2020f

Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f

Cross-Border Online Shopper Penetration, by Selected Countries, in % of Online Shoppers, Oct. 2015

Actions Conducted on Mobile Phones While Being in-Store, incl. “Compare Prices”, in % of Mobile Phone

Users, 2014

Share of Online Shoppers Who are Concerned that Their Personal Information Could be Stolen, in %, 2014 &

2015

Social Media Activities Influencing Online Shopping Behavior, in % of Online Shoppers, September 2015


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TABLE OF CONTENTS (1 OF 12)

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GLOBAL DEVELOPMENTS (Cont.) Share of Online Shoppers Visiting Social Media Sites for Inspiration when Searching for Products, by Age

Groups, in %, August 2015

Share of Online Shoppers Who Would Consider Purchasing from Marketplaces and from Retailers’ Websites,

by Global Average and Top 3 Countries, in %, August 2015

Top 20 B2C E-Commerce Retailers, by B2C E-Commerce Sales, incl. Rank among Top Online Retailers, Rank

among Top Retailers, Company Name, Country of Origin, Retail E-Commerce Sales, in USD million, Share of

Total Retail Revenues, in %, Growth Rate, in %, 2014, and CAGR, 2009-2014

ASIA-PACIFIC

3.1 CHINA 3.1.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, September 2015

3.1.2 TRENDS B2C E-Commerce Trends Overview, August 2015

M-Commerce Sales, in CNY billion and in % of Retail E-Commerce Sales, by Comparative Estimates, 2013 –

2018

3.1.3 SALES & SHARES B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, 2014 - 2019f

B2C E-Commerce (incl. C2C) Share of Total Retail Sales, by Comparative Estimates, in %, 2013 - 2019f

3.1.4 USERS & SHOPPERS Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f

Number of Online Shoppers, in Millions, and in % of Internet Users, 2010 – 2014 & June 2015

3.1.5 PRODUCTS Average Annual Online Spending and Number of Online Purchases, by Product Category, February 2015

3.1.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014

3.1.7 DELIVERY Overview of B2C E-Commerce Delivery, September 2015

3.1.8 PLAYERS B2C E-Commerce Player Overview, September 2015

B2C E-Commerce Sales of Top 5 B2C E-Commerce Companies by Market Share, in CNY billion, 2014

3.2 INDIA

3.2.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, September 2015

3.2.2 TRENDS B2C E-Commerce Trends Overview, September 2015

M-Commerce Share of Total E-Commerce Sales, in %, 2014e & 2017f

Forecasts of B2C E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f

3.2.3 SALES & SHARES B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2020f

3.2.4 USERS & SHOPPERS Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f

Online Shopper Penetration, in % of Internet Users, 2014 & 2018f

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ASIA-PACIFIC (Cont.)

3.2. INDIA (Cont.)

3.2.5 PRODUCTS Breakdown of Online Retail Segment Sales, by Product Categories, in % and in INR billion, 2014

3.2.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015

3.2.7 DELIVERY Overview of B2C E-Commerce Delivery, September 2015

3.2.8 PLAYERS B2C E-Commerce Player Overview, September 2015

Top 3 E-Commerce Websites, by Unique Visitors, in millions, May 2014 & May 2015

3.3 SINGAPORE

3.3.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, August 2015


Breakdown of Online Shopping Transactions, by Device, in %, H2 2014 & 2015e

3.3.3 SALES & SHARES B2C E-Commerce Sales, in SGD million, 2013 & 2018f

B2C E-Commerce Share of Total Retail Sales, in % and in USD billion, 2013

3.3.4 USERS & SHOPPERS Internet Penetration, in % of Households, 2010 - 2014

Online Shopper Penetration, in % of Internet Users, 2009 - 2013

3.3.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, 2012 & 2013

3.3.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, 2013

3.3.7 DELIVERY Actions Taken to Qualify for Free Shipping, in % of Online Shoppers, October 2014

3.3.8 PLAYERS E-Commerce Player Overview, August 2015

Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page

Views and Bounce Rate, July 2015

3.4 INDONESIA



Types of Platforms Used for Online Shopping, incl. “Social Network”, in % of Internet Users, 2014

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ASIA-PACIFIC (Cont.)

3.4. INDONESIA (Cont.)

3.4.3 SALES & SHARES B2C E-Commerce Sales, in USD million, 2009 & 2014

B2C E-Commerce Share of Total Retail Sales, in %, 2013 - 2018f

3.4.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2010 - 2014

Activities Carried Out Online, incl. Online Purchase, in % of Internet Users, 2014

3.4.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, 2014

3.4.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2015

3.4.7 DELIVERY Criteria for Choosing an E-Commerce Website, incl. “Safe Transactions and Delivery”, in % of Online

Shoppers, 2014


E-Commerce Websites Purchased From, in % of Online Shoppers, 2014

3.5 THAILAND



Channels Used to Research Information about Products before Purchase, in % of Mobile Shoppers, January

2015

3.5.3 SALES & SHARES B2C E-Commerce Sales, in USD million, 2013 & 2018f

B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f


Activities Carried Out Online, incl. Purchase of Goods and Services, in % of Internet Users, 2014

3.5.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, May 2015

3.5.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015

3.5.7 DELIVERY Delivery Methods Used in Online Shopping, in % of Online Shoppers, May 2015


Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page

Views and Bounce Rate, July 2015

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EUROPE (Cont.)

4.1 RUSSIA 4.1.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, December 2015

4.1.2 TRENDS B2C E-Commerce Trends Overview, December 2015

Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels

and Average Check, 2013 & 2014

4.1.3 SALES & SHARES B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, 2014 - 2019f

B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 - 2020f

4.1.4 USERS & SHOPPERS Monthly Internet Audience, in millions and in % of Adult Population, Summer 2011 - Summer 2015

Online Shopper Penetration, by Gender, Age Group and Location Type, in % of Internet Users in the

Relevant Group, November 2014

4.1.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014

4.1.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 - 2014

4.1.7 DELIVERY Breakdown of B2C E-Commerce Orders by Delivery Methods, in %, 2013 & 2014

4.1.8 PLAYERS B2C E-Commerce Players Overview, December 2015

Top 10 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB billion, Number of Orders, in

thousands, Average Check, in RUB, and Main Product Category, H1 2015

4.2.2 POLAND

4.2.2.1 OVERVIEW B2C E-Commerce Overview and International Comparison, January 2016

4.2.2.2 TRENDS M-Commerce Sales, in PLN billion, 2014 & 2015e

Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014

4.2.2.3 SALES & SHARES B2C E-Commerce Sales, in PLN billion, by Comparative Estimates, and CAGR, in %, 2013 - 2016f

B2C E-Commerce Share of Total Retail Sales, by Comparative Estimates, 2014 - 2018f

4.2.2.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2011 - 2015

Online Shopper Penetration, in % of Individuals, 2011 - 2015

4.2.2.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, 2014 & 2015

4.2.2.6 PAYMENT Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014

4.2.2.7 DELIVERY Breakdown of Delivery Methods Most Used in Online Shopping, in % of Online Shoppers, April 2015

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EUROPE (Cont.)

4.2 POLAND (Cont.) 4.2.8 PLAYERS E-Commerce Player Overview, December 2015

Top 5 Most Recognized E-Commerce Websites, in % Internet Users, April 2015

4.3 TURKEY 4.3.1 OVERVIEW B2C E-Commerce Market Overview and International Comparisons, March 2016

4.3.2 TRENDS M-Commerce Share of Total B2C E-Commerce Sales, in %, Q1 2015

Product Categories Researched via Social Media Prior to Purchase, in % of Social Media Users, 2015

4.3.3 SALES & SHARES B2C E-Commerce Sales, in TRY billion, 2013-2016f

B2C E-Commerce Share of Total Retail Sales, in %, 2014 & 2015e


Online Shopper Penetration, in % of Internet Users, 2011 - 2015

4.3.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, by Gender, 12 Months to March 2015

4.3.6 PAYMENT Breakdown of Payment Methods Used in Online Shopping, in %, 2014

4.3.7 DELIVERY Problems Encountered in Online Shopping, incl. Delivery, in % of Online Shoppers, by Gender and Total, 12

Months to March 2015

4.3.8 PLAYERS B2C E-Commerce Players Overview, March 2016

Breakdown of B2C E-Commerce Market Shares, by Players, in %, 2014

LATIN AMERICA

5.1. BRAZIL 5.1.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, March 2016

5.1.2 TRENDS M-Commerce Share of Total E-Commerce Transactions, in %, 2015 & 2016f

Share of Online Shoppers Purchasing via Mobile Devices, by Smartphone and Tablet, in % of Online

Shoppers Owing Smartphone or Tablet, October 2015

5.1.3 SALES & SHARES B2C E-Commerce Sales, by Comparative Estimates, in USD billion and in BRL billion, and CAGR, in %, 2014 -

2019f

B2C E-Commerce Share of Total Retail Sales, in %, 2015e

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LATIN AMERICA (Cont.)

5.1 BRAZIL (Cont.) 5.1.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2010 - 2014

Number of Online Shoppers, in millions, and CAGR, in %, by Comparative Estimates, 2014 - 2019f

5.1.5 PRODUCTS Breakdown of B2C E-Commerce Transactions, by Product Categories, in %, 2013 & 2015e

5.1.6 PAYMENT Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015

5.1.7 DELIVERY Willingness to Pay Additionally for Faster Shipping, in % of Online Shoppers, Q4 2014 & Q1 2015

Logistics Services Used, in % of Online Retailers, 2013 & 2015e

5.1.8 PLAYERS B2C E-Commerce Players Overview, March 2016

Overview of Top 15 E-Commerce Companies, by Revenues, incl. E-Comm. Websites, Company Type,

Category, Gross E-Commerce Revenues, Total Revenues, and E-Commerce Share of Revenues, 2014

5.2. MEXICO 5.2.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, March 2016

5.2.2 TRENDS Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2015

Shopping-Related Activities Carried Out on Mobile Devices, in % of Mobile Device Users, Q1 2015

5.2.3 SALES & SHARES B2C E-Commerce Sales, by Comparative Estimates, in USD billion and in MXN billion, and CAGR, in %, 2014 -

2020f

B2C E-Commerce Share of Retail Sales, in %, 2015

5.2.4 USERS & SHOPPERS Number of Internet Users, in millions, and Penetration, in % of Individuals, 2010 - 2015

Online Shopper Penetration, in % of Internet Users and in millions, 2015

5.2.5 PRODUCTS Products Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Spending per

Category, in MXN, Q1 2015

5.2.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, June 2015

5.2.7 DELIVERY Promotions Offered by Online Retailers, incl. Shipping, in %, 2014

5.2.8 PLAYERS Market Shares of Top 10 B2C E-Commerce Companies, by Company, in %, 2014

5.3. ARGENTINA 5.3.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, March 2016

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LATIN AMERICA (Cont.)

5.3. ARGENTINA (Cont.) 5.3.2 TRENDS M-Commerce Share of Total E-Commerce Traffic, in %, 2015

Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, 2015e

5.3.3 SALES & SHARES B2C E-Commerce Sales, in ARG billion, 2014 & 2015

E-Commerce Share of Total Retail, in %, 2014 & 2015


Online Shopper Penetration, in % of Internet Users, 2014 & 2015

5.3.5 PRODUCTS Top 3 Product Categories Purchased Online, in % of Online Shoppers, H1 2015

5.3.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014

5.3.7 DELIVERY Delivery Methods Used in Online Shopping, in % of Online Shoppers, 2014

5.3.8 PLAYERS Top 10 E-Commerce Websites, by Number of Unique Visitors, in thousands, January 2015

5.4. COLOMBIA 5.4.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, March 2016

5.4.2 TRENDS Devices Used to Access the Internet, in % of Internet Users, 2013 & 2014

Shopping-Related Activities Carried Out on Mobile Devices, in % of Smartphone Users, 2014

5.4.3 SALES & SHARES B2C E-Commerce Sales, in USD billion, 2014, 2015e & 2018f



Activities Carried out Online, incl. Online Shopping, in % of Internet Users, 2013 & 2014

5.4.5 PRODUCTS Products Purchased Online, in % of Online Shoppers, July 2015

5.4.6 PAYMENT Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014

5.4.7 DELIVERY Share of Online Shoppers Considering Delivery Tracking as a Decisive Factor in Online Shopping, in %,

September 2014

5.4.8 PLAYERS Top 10 E-Commerce Websites, by Number of Unique Visitors, in thousands, January 2015

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MIDDLE EAST

6.1. UAE 6.1.1 OVERVIEW B2C E-Commerce Market Overview and International Comparisons, April 2016

6.1.2 TRENDS M-Commerce Share of B2C E-Commerce Sales, in %, 2013 & 2015

Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12

Months to October 2015

6.1.3 SALES & SHARES E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f

B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2020f


6.1.5 PRODUCTS Activities Carried Out Online, incl. “Purchasing or Ordering Goods or Services”, in % of Internet Users, 2014

6.1.6 PAYMENT Share of Online Shoppers Paying with Cash on Delivery, October 2015

6.1.7 DELIVERY Share of Online Shoppers Who Collect their Online Purchase from Central Post Office or a Depot, in %, 2014

6.1.8 PLAYERS B2C E-Commerce Players Overview, April 2016

Market Share of Top 3 B2C E-Commerce Companies, in %, 2014 & 2015

6.2. SAUDI ARABIA 6.2.1 OVERVIEW B2C E-Commerce Market Overview and International Comparisons, April 2016

6.2.2 TRENDS Overview of B2C E-Commerce Trends, April 2016

Breakdown of Internet Traffic, by Device, in %, 2015

6.2.3 SALES & SHARES E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f


6.2.4 USERS & SHOPPERS Number of Internet Users, in millions, and Penetration, in % of the Population, 2010 - 2015

Online Shopper Penetration, in millions and in % of Internet Users, June 2015

6.2.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, May 2015

6.2.6 PAYMENT Share of Online Shoppers Paying with Cash on Delivery, in %, 2015

6.2.7 DELIVERY Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping

in the Future, April 2015




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MIDDLE EAST (Cont.)

6.2. SAUDI ARABIA (Cont.) 6.2.8 PLAYERS (Cont.) Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Saudi Arabia’s

Share of Website Visits, in %, April 2016

6.3. IRAN 6.3.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, April 2016

6.3.2 TRENDS Smartphone Penetration, in % of Population, 2015e

6.3.3 SALES & SHARES Number of E-Commerce Payment Transactions, by Teheran, Other Provinces and Total, in millions,

2012/2013 - 2014/2015

Value of E-Commerce Transactions, by Teheran, Other Provinces and Total, in IRR trillion, 2012/2013 -

2014/2015

Online Share of All Purchase Transactions, by Transaction Number and Transaction Value, in %, 2014/2015

6.3.4 USERS & SHOPPERS Internet Penetration, in % of Households and in % of Individuals, 2012 - 2014

Number of Individuals Carrying Out Shopping and Related Activities Online, by Activity, in millions and in %

of Internet Users, by Male, Female and Total, 2013

6.3.5 PRODUCTS Top 5 Product Categories Purchased Online, in % of Online Shoppers, January 2016

Top 5 Product Categories that Online Shoppers in Iran Expect to Have a Greater Access to in the Next Six

Months, in % of Online Shoppers, January 2016

6.3.6 PAYMENT Top 5 Reasons for Not Shopping Online, in % of Respondents, 2012 & January 2016

Shopping in the Future, April 2015

6.3.7 PLAYERS Top 5 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Iran’s Share of

Website Visits, in %, April 2016

6.4. ISRAEL 6.4.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, April 2016

6.4.2 TRENDS M-Commerce Share of Online Purchases, in %, 2014 & 2015

Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2015

6.4.3 SALES & SHARES B2C E-Commerce Sales, in ILS billion, 2014 - 2016f

6.4.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2010-2014

Online Shopper Penetration, in % of Internet Users, July 2015

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MIDDLE EAST (Cont.)

6.4. ISRAEL (Cont.)

6.4.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, July 2015

6.4.6 PAYMENT Payment Methods Used in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October

2015

6.4.7 DELIVERY Major Criteria for Online Purchase Decision, incl. Delivery-Related, in % of Online Shoppers, 2015e

6.4.8 PLAYERS Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Israel’s Share

of Website Visits, in %, April 2016

AFRICA

7.1. SOUTH AFRICA 7.1.1 OVERVIEW B2C E-Commerce Market Overview, May 2016

7.1.2 TRENDS Shopping-Related Activities Carried out via Mobile Internet, in % of Mobile Internet Users, August 2015



7.1.3 SALES & SHARES B2C E-Commerce Sales, in ZAR billion, 2012 - 2016f

B2C E-Commerce Share of Total Retail Sales, 2014 & 2016f


Activities Carried Out Online, in % of Internet Users, October 2015

7.1.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, October 2015

7.1.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015

7.1.7 DELIVERY Key Drivers for Online Shopping, incl. Delivery, in % of Online Shoppers, 2014


Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April

2016, and Share of Traffic from South Africa, 3 Months to May 2016

7.2. NIGERIA 7.2.1 OVERVIEW B2C E-Commerce Overview, May 2016

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AFRICA (Cont.)

7.2. NIGERIA (Cont.) 7.2.2 TRENDS Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12


Top 5 Foreign Countries Purchased From Online, in % of Online Shoppers, 12 Months to October 2015

7.2.3 SALES & SHARES B2C E-Commerce Sales, in USD million, 2012 & 2015e

B2C E-Commerce Share of Total Retail Sales, in %, 2013


Awareness and Usage of Online Shopping, in % of Mobile Phone Owners, by Total, Gender and Age Group,

March 2016

7.2.5 PRODUCTS Top 4 Product Categories Purchased Online, in % of Online Shoppers, October 2015

7.2.6 PAYMENT Top 3 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015

Number and Value of Internet and Mobile Payment Transactions, in millions and in NGN billion, 2011- 2015

7.2.7 DELIVERY Key Drivers for Online Shopping, incl. Delivery, in % of Online Shoppers, 2014

7.2.8 PLAYERS B2C E-commerce Player Overview, May 2016

Most Popular E-Commerce Websites, by Usage and Awareness, in % of Online Shoppers, March 2016

7.3. EGYPT 7.3.1 OVERVIEW B2C E-Commerce Overview, May 2016

7.3.2 TRENDS Mobile Share of Online Purchases, in %, 2015e



7.3.3 SALES & SHARES B2C E-Commerce Sales, by Comparative Estimates, in USD million, 2013 - 2020f 7

7.3.4 USERS & SHOPPERS Number of Internet Users, in millions, and Penetration, in % of Population, 2010 - 2014

7.3.5 PRODUCTS Top 3 Product Categories Purchased Online, by Rank, 2015e

7.3.6 PAYMENT Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015e

7.3.7 DELIVERY Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping

in the Future, in %, 2014

7.3.8 PLAYERS Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April

2016, and Share of Traffic from South Africa, 3 Months to May 2016

7



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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business reports,

business and company databases, journals, company registries, news

portals and many other reliable sources. By using various sources we

ensure maximum objectivity for all obtained data. As a result,

companies gain a precise and unbiased impression of the market

situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided

on every chart. It is possible that the information contained in one

chart is derived from several sources. If this is the case, all sources

are mentioned on the chart.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions

may vary among sources, exact definition used by the source (if

available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action Title,

which summarizes the main idea/finding of the chart and a Subtitle,

which provides necessary information about the country, the topic,

units or measures of currency, and the applicable time period(s) to

which the data refers. With respect to rankings, it is possible that the

summation of all categories amounts to more than 100%. In this case,

multiple answers were possible, which is noted at the bottom of the

chart.

Report Structure

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary (summarizing

main information contained in each section of report) and report

content (divided into sections and chapters). When available, we also

include forecasts in our report content. These forecasts are not our

own; they are published by reliable sources. Within Global and

Regional reports, we include all major developed and emerging

markets, ranked in order of importance by using evaluative criteria

such as sales figures.

Notes and Currency Values

If available, additional information about the data collection,

for example the time of survey and number of people surveyed, is

provided in the form of a note. In some cases, the note (also) contains

additional information needed to fully understand the contents of the

respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in

the Action Title, the EUR values are also provided in brackets. The

conversions are always made using the average currency exchange

rate for the respective time period. Should the currency figure be in

the future, the average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR ONLINE RETAIL IN EMERGING MARKET 2016 REPORT Report Coverage

This report covers the global B2C E-Commerce market with

a focus on emerging markets. It includes relevant information about

global market developments and trends, international comparisons,

as well as about B2C E-Commerce sales and shares, trends, Internet

users and shoppers, products, payment methods, delivery and

players in major emerging B2C E-Commerce markets worldwide.

All global regions with emerging markets are covered in this

report, including Africa, Asia-Pacific, Easter Europe, Latin America,

and the Middle East. Western Europe and North America were not

included in this report due to mainly comprising advanced markets.

Report Structure

The global chapter opens the report, including an overview

of global market developments, trends, and regional and country

comparisons that concern criteria related to B2C E-Commerce, such

as B2C E-Commerce sales, Internet and online shopper penetration.

The rest of the report is divided by regions. The regions are

presented in the order of descending B2C E-Commerce sales.

The countries are also presented in the order of descending

B2C E-Commerce sales. Where no comparable B2C E-Commerce

sales data was available, the related criteria, such as online shopper

penetration, Internet penetration and population size were

considered.

Each country chapter starts with a qualitative overview

of the development of B2C E-Commerce in the respective country with

international comparisons.

Following that, where available, information about trends,

sales & shares, users & shoppers, products, payment, delivery and

players is presented. Not all of these sections are included for each of

the covered countries, due to varying data availability.

The “Trends” section includes an information related to

important market trends, such as cross-border B2C E-Commerce, M-

Commerce, and social commerce.

The section “Sales & Shares” covers the development of B2C

E-Commerce sales and its share of total retail sales.

In the “Users & Shoppers” section, information about

Internet penetration and online shoppers is provided.

Afterwards, the section “Products” shows the leading product

categories purchased by online shoppers.

The next two sections, “Payment” and “Delivery”, cover

information related to delivery and payment methods most used by

online shoppers.

Finally, the “Players” section includes information about the

leading E-Commerce players, such as E-Commerce website rankings,

featuring foreign and local online marketplaces, online and

multichannel retailers, daily deals websites and online classifieds

platforms.


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UPCOMING RELATED REPORTS

Global B2C E-Commerce Market 2016 June 2016 € 4,950

Africa B2C E-Commerce Market 2016 May 2016 € 1,950

Middle East B2C E-Commerce Market 2016 May 2016 € 1,950

BRIC B2C E-Commerce Markets 2016 March 2016 € 1,950

Latin America B2C E-Commerce Market 2016 March 2016 € 1,950

Europe B2C E-Commerce Market 2016 February 2016 € 2,950

CIS B2C E-Commerce Market 2015 January 2016 € 1,950

North America B2C E-Commerce Market 2015 November 2015 € 950

Central Asia & Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450

Asia-Pacific B2C E-Commerce Market 2015 November 2015 € 3,450

Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950

South Africa B2C E-Commerce Market 2016 May 2016 € 750

UAE Arabia B2C E-Commerce Market 2016 April 2016 € 750

Turkey B2C E-Commerce Market 2016 April 2016 € 950

Russia B2C E-Commerce Market 2015 December 2015 € 950

China B2C E-Commerce Market 2015 September 2015 € 950

India B2C E-Commerce Market 2015 September 2015 € 950

Indonesia B2C E-Commerce Market 2015 August 2015 € 750

Global Online Payment Methods: Full Year 2015 February 2016 € 2,950

Global Online Comparison Shopping Trend 2015 December 2015 € 950

Global B2C E-Commerce Delivery 2015 October 2015 € 2,950

Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950

REPORT

PUBLICATION

DATE

PRICE*

Global Clothing B2C E-Commerce Market 2016

Global Online Payment Methods: First Half 2016

July 2016

July 2016

€ 2,950

€ 1,950


**Reflects Discounted Price

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