1. Online Revolution Eight Unique Digital Trends Shaping the Future of China's Market Team Finland China Day 24 April 2014 Mark Tanner, Founder & Managing Director China Skinny

2. 1. The Masses are Online in China 618million affluentyouth who buy foreign products 3. Connected Everywhere, 2/3of shoppersin Chinarelyontheirmobile tobrowseorbuy products 4. and Always Connected 21 hours a week 5. 2. Websites are Influencing Decisions 48% purchase intent brand 38% awareness oncompanywebsites 6. As is Social Media 95%trusta brandmore if theyveseenit on socialmedia 7. 3. Chinese Consumers are Buying Online 8. Chinese consumers are Buying Online Video available at http://chinaskinny.com/blog/wechat-reshape-chinese-shopping 9. have more 87cities in China people than Finland 4. Reach the Masses Online 10. Even the Places Youve Never Heard Of willliveinsmallercitiesby2020 75%ofChinas 280million affluentconsumers 11. 5. Online is Helping Chinas Fake-Predicament China the source of 67% of counterfeit goods seized globally between 2008 and 2010 12. Helping Authentic Brands Thrive Online 47%of wine drinkersin China willbuywine online by2020 13. 6. Increasingly Confident Chinese Consumers are Going Online for Info and Purchasing 62%of Chinesetravellers wanttotravelindependently 14. Chinese Consumers Arent Just Looking for Information on Search Engines Advertising Revenue Q2 2013 15. 7. Eggs Outside the Distributor & Agent Basket 16. 8. Your Money Goes Further Online Plaza 66, Shanghai: 200m shop 720,000/year + fitout + 10-15% turnover rental ++ 17. Targeted Marketing to Break Through the Clutter Shanghainese consumers threetimesmore thantheirBritishequivalent arebombardedwith moreadvertising 18. Worth A Mention: Measure & Adapt Quicker Online Salesof facemasks grew in Jan 2013 130% 19. In Conclusion 1. The Masses are Online, Connected Everywhere, Always 2. Websites & Social Media are Influencing Purchase Decisions 3. Chinese Consumers are Shopping Online 4. Reach the Masses Online 20. In Conclusion 5. Online Reinforces your Authenticity 6. Increasingly Confident Chinese Consumers will be looking for you Online, and not just on Search Engines. 7. Have less Reliance on Distributors & Agents 8. Online is More Cost Effective + Measure and Adapt Quicker 21. Questions? mark@chinaskinny.com +86 21 3221 0273 @thechinaskinny www.chinaskinny.com