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Online Start up Seminar

Date post:19-Oct-2014
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ContentsIntroductionRequirements for e-BusinessLevel of e-BusinessManaging and Maintaining e-business systemsEvaluating your e-businessRisks involving e-Businesse-Security TipsSmall Business challengesImproving online Start up Internet business AdvantagesInternet business disadvantagesPerformance RequiredReferences

IntroductionOnlineDescribes products, services or information that can be bought or accessed using the InternetStartupIf a business or other organisation starts up, or if someone starts one up, it is created and starts to operateSo We will define it as any business, organisation, information or services starts to operate by using the internetWe will explain here that how can we start business online and what are the key skills required for this

Requirements for startupDevelop the design of your website and keep within a budget Where to find useful and free information What are your customers looking for online? How can you find out and how can you use it Tips for selling online Selecting your online business partners, the pitfalls and the rewards Guidance on online legal issues Discover how to save money and work smarter, not harder Using the web for market research Learn how to develop a cost effective advertising campaign for your business Fulfillment, the issues surrounding the delivery of your online sales

What is e-Business? Broadly speaking, the term e-business refers to using the Internet for doing business. Every time a business uses the Internet to conduct business, it is doing e-business.

Level of e-Business Participating The business is connected to the Internet and has an email address which provides participating in the online world.Supporting The business has a website which promotes and supports the existing business activities.ExpandingThe business uses its website to develop new businessactivities and to accelerate growth.Assimilating The online and offline business activities and operations are fully integrated and mutually dependent. TransformedThe use of Internet technology by the business has fundamentally changed its core business and the way it operates and projected it onto a higher level of business activity and profitability.

Managing and Maintaining e-business systemsAn organisations e-business systems comprise the Internet technologies,office systems and processes that support its e-business activities. Maintaining your e-business systems includes:Website content maintenance Quality assurance Making improvements Technical maintenance Managing the maintenance system

Managing and Maintaining e-business systemsStrategic issues: How else can we use the Internet to improve profitability? Management: Do we have an up-to-date and appropriate website strategy, policy and procedures?Are we using email responsibly?Content and features of the website: Is the quality and scope of content and its maintenance as good as it could be? Revenue: What else can be done to generate revenue via the Internet? Efficiencies and cost savings: How else can the Internet be used to cut business costs?Marketing and promotion: Are we doing enough to promote our Internet services? Howcould we do it better? Are we using it effectively enough to manage customer relationships? Are we using email correctly - ie according to ethical uses of email andavoiding spamming? Supplier/distributor management: How can our use of the Internet improve the way we manage our suppliers/distributors

Evaluating your e-business

Focus groupsInterview internal usersInterview external users One-off reality checksSurveys and pollsFeedback from the websiteBenchmarking

Evaluating your e-business

Distribution: How else can we use the Internet to help distribute our services and products? E-commerce: What (else) should we be selling online? Budget: Is the e-business operating to budget? Competitors: What are our competitors doing online and what can welearn from it?Resources: Is sufficient time and money allocated to maintaining our e-business? Risk assessment: Do we have a risk management strategy? Is it effective? Is the website, and our computer systems that support it, secure enough against hackers? Legal and contractual: Does any content on our website or the way we use/sell things online, or our use of email, break any laws? Do we have an appropriate contract with our web developers and ISP? Website usability: Is our website easy to use? Does it make it easy for people to do business with us? Technical issues: Is the website speed and reliability appropriate, and our connection to the Internet fast enough?

Risks involving e-BusinessConnecting computers to the Internet allows consumers and businesses to access a wealth of information and resources. However, it also creates the risk that computers may be tampered with by hackers, or attacked by viruses distributed via email. It is important to protect yourself against these risks. A survey* of Australian companies conducted in 2001 found that 98% had been subject to some form of computer abuse that included:virus infection data theft data compromised from internal or external sources unauthorised use of computer equipment unauthorised network access website damage denial of service (DoS)

Risks involving e-BusinessAny information transmitted over the Internet can be intercepted at any point if appropriate security precautions have not been taken. This is particularly important where businesses are using broadband technology because of its continuous connection to the Internet.Unauthorised users can take your data and disclose it, modify it, destroy it, sell it or post it on the web. They can hi-jack your homepage or your website, overload systems so customers cannot contact your company, shut down production lines and forward confidential staff details, personnel records and quality assurance reports.

e-Security TipsUse protection software anti-virus software and keep it up to date. Dont open email from unknown sources. Use hard-to-guess passwords. Protect your computer from Internet intruders use firewalls. Dont share access to your computers with strangers. Disconnect from the Internet when not in use. Back up your computer data. Regularly download security protection update patches. Check your security on a regular basis. Make sure your family members and/or your employees know what to do if your computer becomes infected.

Small Business challenges

Improving Doing business with government online

e-government refers to the use of information and communications technologies to improve the efficiency, effectiveness, transparency and accountability of government. Consider the range of business activities that you engage in where there is a requirement or need to work with government. These activities might include:starting-up a business taxation paying taxes applying for licenses and permits checking legislation training and apprenticeships importing and exporting employing people grants and financial assistance closing down a business

Improving Doing business with government online

Investigate whether these services, help or information are available online by exploring the relevant sections of the following websites: Business Entry Point (BEP): an online government resource for the Australian business community The Commonwealth Electronic Tender System (CETS): a web-based e-tendering facility operating as a pilot system Doing Business Online with Government: assists suppliers to trade electronically with Australian Government agencies Commonwealth Purchasing and Disposal Gazette: The business opportunities section of the Government Advertising website. providesinformation on government tenders to the public free of charge and The Gazette Publishing System (GaPS) located at,contains information about resulting contracts and standing offers and provides searching and reporting facilities for users.

Improving Managing the supply chain and logistics

A supply chain encompasses all activities and information flows necessary for the transformation of goods from the origin of the raw material to when the product is finally consumed or discarded. This typically involves distribution of product from the supplier to the manufacturer to the wholesaler to the retailer and to the final consumer, otherwise known as nodes in the supply chain. The transformation of product from node to node includes activities such as production planning, purchasing, materials management, distribution, customer service and forecasting. Ultimately the ability to do business effectively depends on the efficient functioning of the entire supply chain.

Improving E-marketplaces

An e-marketplace is an electronic exchange where firms register as sellers or buyers to communicate and conduct business over the Internet.Services offered by e-marketplaces include business directory listings, electronic catalogues for online purchasing of goods and services and trading or transaction services. E-marketplaces that are worth considering are those that interconnect with other marketplaces and allow low-cost connection to a firms financial accounting systems. There has been significant rationalisation in the number of e-marketplaces operating over the last few years, andcareful consideration is needed before making a commitment to join an e-marketplace, to determine whether it is appropriate for your business needs.

Improving E-catalogues

One of the components of interacting along the supply chain is the cataloguing of products that could be used as inputs for the next node in the supply chain. Putting this catalogue online can improve internal business efficiencies and ultimately the functioning of the entire supply chain. An e-catalogue is an

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