Online to Riches Welcome & Orientation June 3 rd, 2013 1 .

Online to RichesWelcome & Orientation June 3rd, 2013

1http://peggymccoll.com

Welcome & Orientation Class• What does it take to succeed

online?• What’s included in OTR?• What will be covered?• Peggy’s Responsibility• Your Responsibility• Extra Bonuses• The Event in Ottawa• Questions for YOU• Your Assignment

http://peggymccoll.com2

What STOPS People from Success

Feeling States

• Don’t believe they deserve it

• Have no faith• Feel inadequate, insecure, not smart enough, not experienced enough …

• Uninspired/Unmotivated• Afraid of the negative impact

Action

• Take no action whatsoever

• Take little action (not enough)

• Do a sloppy job• Heading off in a direction that leads nowhere (fast)

• No attention to detail• No follow up or follow through


Napoleon Hill


“There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning

desire to possess it.”

What does it take to succeed?

A Total CommitmentPositive Expectancy Laser FocusGoalsOpen MindednessWillingnessEnthusiasmSpirit of ServicePerseveranceFaithKnowledgeUnderstandingAction


Over the next 6 months

we’ll cover this:• Idea creation

• Analyzing the profit-potential of any opportunities before doing the work

• Creating a highly profitable “Revenue Model”

• Putting together quality offerings

• Writing effective copy6

http://peggymccoll.com

PLUS this!

• Lead generation (building YOUR email list of qualified prospects)

• What you need on your website … and what you definitely DON’T

• Creating revenue-producing services and/or products for little or no cost

• Methods of offline marketing to enhance your online initiatives

• How to get other marketers to promote your stuff for you


And, these…

• Designing your shopping cart (and what to look for in one)

• Tracking traffic, leads, and sales

• Setting up an affiliate program (including the tools, copy, requests, emails, promotional pieces you need)

• Creating an ongoing month-by-month revenue stream

• How to continuously grow your list

• Multi-stream service and/or product offering creation


Plus…

• Techniques and strategies for building your brand as an “expert”

• Marketing using Social Media

• Understanding conversion rates – what's good what's not so good

• The additional options for online and offline promotion


And, just when you thought that was enough! We’ll also cover…

• What's involved in offering other people's products to generate revenue (this is what’s known as “affiliate sales” … and it’s a very big part of most online marketers’ business strategy)

• The ‘Basic Needs’ (there are certain things people will always be urgently willing to purchase or invest in – build your product or service around one of THESE desires, and you automatically multiply your chances for massive success!)

• Assessing your own strengths and energy (What do you have of value to bring to the marketplace that others are willing to pay for?)


And, this too!

• The Psychology Of Success – programming your mind for the wealth to come

• Making viral videos (there’s a very special video lesson included here)

• How to have a successful interview (Whether you are the interviewer or the interviewee … there are specific, easy-to-master skills that virtually guarantee professional results! And you’ll learn them from both sides, firsthand.)

• …and, as they say, a whole lot MORE (including membership sites, teleseminar series, e-books, and mentoring services)!


How Will We Do This?

TWENTY-FOUR HOURS of “class time” … arranged twice a month teleseminar lessons of two hours each (12 classes X 2 hours each = 24 hours).

There’s even an open Q & A period in EVERY class! This gives you plenty of time between classes to internalize the material, practice it, analyze the results, and formulate questions for the next class


PLUS…(as part of the classes)

• Mastermind Sessions – every few classes, for the full six months, our group will have an intense “skull session” … the idea being to brainstorm with and for each other, helping each other in a community setting to grow our businesses bigger and BIGGER!

Imagine all these great minds, and all this passion, being poured into YOUR business … and you doing the same thing for them. THAT … is the power of MASTER-MINDING!


Your Questions Answered

• During each and every class• And when we are together


Important DATES (classes are on Monday 9am ET for 2 hours)• Online to Riches June 17th •

Online to Riches July 8

• Online to Riches July 22nd

• Online to Riches August 12th

• Online to Riches August 26th

• Online to Riches September 9th

• Online to Riches September 23rd

• Online to Riches October 7th

•

Online to Riches October 21st

• Online to Riches November 4th

• Online to Riches November 18th

• Bonus Class: Monday, June 10th at 12noon ET


2 ½ Day Event

• STARTS AT 12noon on Friday, July 26th until 4pm

• Saturday July 27th 9am until 4pm• Sunday July 28th 9am until 12noon

• Ottawa, Ontario - YOW (Airport Code)

• The Marriott Residence Inn - $115/night• http://www.marriottresidenceinnottawa.com/


Format for the 2 ½ Day Event

• Everyone presents their online business idea

• Peggy gives feedback

• Feedback from all

• Awards Given


BONUS CLASS – Monday, June 10th at 12noon EASTERN

• With Stephan Stavrakis• Branding & Positioning Expert

• “Identify The Market that Will Gladly Buy from you At Any Price...”

• The call will be recorded!



Specific Poisons to Avoid

• “I can’t do this!”

• “No one wants what I have to offer”

• “I can’t write/sell/market/speak/do any of this”

• “It is too difficult”

• “Who would buy it?”

• “I can’t get any customers”

• “I’m not technical enough”

• “I don’t have a “reach””• And bla bla bla bla bla bla … vomit


Henry David Thoreau

If one advances confidently in the direction of their dreams, and

endeavors to live the life that they have imagined, they WILL meet

with success unexpected in common hours!


Keep the Energy Going• Stay Excited• Stay Engaged• Get on the Calls• Follow Through• Ask Questions• BE at the “live” event• Implement• Remember why you are doing what you are doing

• Share with others in this group


• Why are you interested in making money online?

Assignment: Answer this:And, speaking of “why”

Ideas to be successful on the internet?



Over 2 Billion People Online!

eCommerce Forecast for 2013


$1.124 Trillion


Many Ways to Make $ Online

• Product Sales (yours and others)

• Services (yours and others)

• List Building (sell other people’s products AND sell your products)

• Broker

• Membership Sites

• Teleseminar Series

• Webinars

• Advertising28


Consideration Questions

• What business are you in?• What service/value will you offer?• Why do you believe there is a need or a

want?• Will people pay for it?• Is this something you can deliver?• How will you brand / differentiate yourself

from the rest?• Is this a profitable business model?


How can you create a sustainable and profitable

business?


• What will you offer?

Freebees, “Live” classes, One on

One Coaching, Group Coaching,

Summit, Products, Certification

program, licensing

• What could you offer that has monthly recurring revenue? i.e. Streaming

Club $88/mth

What levels of offering will you have?$free$27$297$2997$29,997

Product / Service Offering


INTERNATIONAL OPPORTUNITIESWould this be attractive / desirable to people from all over

the world?How will you make your “offering” available to people all over the world?

32


Discussion Item Three – What is the cost to launch this product and / or service?

Discussion Item One – Is there any cost involved to create this product and / or service? If so, how much?

Discussion Item Two – How long will it take to bring it to market?

Discussion Item Four – How does this stack up against the competition?

All of these need to be evaluated

Creation / Launch Considerations


Step Three – Get the website ready to launch

Step One – Determine the product/position/brand/uniqueness and give it a kick-butt nameStep Two – Create the revenue model

Step Four – Create the product

From inceptionCreation / Launch Sequence


Step Five – Sales/Marketing: Get exposure/promote/market

Resources

• What resources will you need?AffiliatesShopping Cart Web DeveloperDesigner (for logo, product, etc.)

Marketing CopyWeb hostingA Virtual Assistant


How much revenue are you forecasting for each product and/or service during the next 12 months (charting quarter by quarter)?

Products / Services

Q1 Q2 Q3 Q4

Product/Service 1

$12,000 $36,000 $10,000 $11,000

Product/Service 2

$51,000 $7,500 $8,500

Product/Service 3

$135,000

$100,000

Product/Service 4

$13,000 $18,000

Product/Service 5

$88,000 $132,000

Product/Service 6

$50,000 $0

TOTALS $12,000 $87,000 $303,500

$269,500


Annual Revenue $672,000

How much revenue are you forecasting for each product and/or service during the next 6 months?

Products / Services

July AugustSeptem

berOctober

November

December

Product/Service 1

$12,000 $6000 $12000 $12000

Product/Service 2

$48,000 $88,000

Product/Service 3

$420,000 125,000 125000 $155,000

TOTALS $12,000 $54,000 $420,000

$125,000

$137000

$255000


$1,003,000

• What is the goal you have set for yourself for this business? i.e. revenue

• Include your salary/income in this number• Estimate cost of expenses too• Make sure this allows you to experience a profit

Start with the end in mind

What is YOUR Revenue Goal?

Before Launching

Considerations

• Do a search online to determine whether you believe there is a market (need/want) for your idea (product and/or service).

• Create the revenue model but stay open to changing.

• Calculate expenses

At Launch

• Pay attention to how the market is responding and what is working or not working with your marketing strategies. Change if required.

• Get it working really well!


Before Launching

Expenses: Cost Considerations

•Logo design•Copywriting•Website•Shopping cart•Product development

After Launch

• Your salary• Travel• Office expenses• Web hosting• Addt’l copywriting• Shipping• Marketing• programs


Notice how people are responding to your delivery (products/services). Opportunity to offer more / sell more to your existing clients.

What else can you offer / create / deliver? Always work on building your list and following.

Stay Open to New Revenue Opportunities


The steps (although they are in order) will sometimes shift but you should always be focused on profitable revenue production and growth.



When Considering Your Idea

Your Level of Passion

• Is this something I can be successful with?• Will I stick with it? i.e. am I truly passionate about

this?• What is required for investment startup (if any)? Am I

willing to make this investment?• Do I have a model of success? (or models)• Is there a definite need/want in the marketplace?• What else is out there? How will my

product/service/offering differentiate?• Why do I believe/know/feel there is the market for my

idea?• Will people buy it/invest in it/spend money on it?• Is this a sustainable business model?• Is this in alignment with my vision?• When do I want to launch?• How soon do I want to be making money?


• Your reason “why”?• What motivates you to do this business?

• Your Passion• Is this something you love and are truly passionate about?

RecapHomework ASsignments

Online to Riches PuzzleThe puzzles pieces make more sense when they are laid out and organized. Putting it all together is easy but there is work involved.

Go to Market Strategy


Questions? Open Q & A time

Now is the time All questions are GREAT questions

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Online to Riches Welcome & Orientation June 3 rd, 2013 1 .

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