It is always a challenge to the entrepreneurs to make their business unique from the competitors in the field. E-commerce is a field in which new companies are starting their business day by day so in order to get easy reorganization and maintain your identity in the market. So, what they do? They use some special characters, symbols, and letters to create their identity. Read more at: http://nationkart.com/blog/2016/02/10/trademark-registration-in-india/
