ONLINE VIDEO FOR BUSINESS

What you need to know

Presentation by David McBeewww.davidmcbee.com

DAVID MCBEE

• Online Yellow Pages Sales• Internet Marketing Sales Trainer• Google AdWords Certified Trainer• Pay Per Click Sales & Implementation• SEO Sales & Implementation• Consultant, Educator and Speaker• Director of Training (Simpli.fi)

linkedin.com/in/davidmcbeetwitter.com/davidmcbeefacebook.com/davidknowssearch

Embrace Video?

WHY?

of US internet users watch online video at least once a month.

83%Source: Forbes

FEBRUARY

Users are exposed to:

videos each month.

32.2Source: comScore

FEBRUARY

18-24 Year Olds

Source: comScore

TOP CONSUMERS

213 per month

AVG. # OF VIDEOS

19.2 Hours per month

AVG. VIEWING TIME

of marketing professionals used online video in their strategies in 2013.

93%Source: ReelSEO

said they found videos to be effective.

82%Source: ReelSEO

11%Source: Slate.com

of people actually read articles on the web to the end.

AWESOMEWEBPAGE.COMONLY

Embedded video content can increase website traffic by up to

55% Source: Prestige Marketing

AWESOMEWEBPAGE.COM

Viewers retain

of a message when they watch it in a video.

95% Source: Insivia

Compared to

when reading text.

10% Source: Insivia

words words words words words words words words words words words words words words words words words words words words wordswords words words words words words words words words words words words words wordswords words words words words words wordswords words words words words words wordswords words words words words words wordswords words words words words words wordswords words words words words words wordswords words words words words words wordswords words words words words words wordswords words words words words words words

1.8million

1.8million

Source: Dr. James McQuivey of Forrester Research

The value of a one-minute video.

That’s the equivalent of 3600 web pages.

AWESOMEWEBPAGE.COM

AWESOMEWEBPAGE.COM

AWESOMEWEBPAGE.COM

AWESOMEWEBPAGE.COM

If you wrote one web page a day…

it would take nearly 10 years…

2022 2023 2024 2025

to create the value in a one minute video.

In 2012 and 2013 the average time spent watching videos doubled on

mobile phones and tripled on tablets.

x2 x3

Source: ReelSEO

of mobile video viewers will share videos with others.

92% Source: eMarketer

By the way,

of statistics are made up.(This statistic is made up.)

86% Source: davidmcbee.com

By 2016, online video will drive

of all consumer internet traffic worldwide.

55% Source: digiday

Video improves

SEO

Pages with video are 53x more likely to rank on the first page of a Google search results page.

Source: Forrester Research

Search results with video have a

higher click-through rate.

41% Source: aimClear

screen captures may have been manipulated for demonstration

purposes.

screen captures may have been manipulated for demonstration

purposes.

screen captures may have been manipulated for demonstration

purposes.

Increased internet SPEED means increased video consumption

Source: Common Sense

DWELL TIMEmonitors the amount of time users spend on a website after click-through from Google.

Source: comScore

Visitors who view videos stay on site

an average of

2 MINUTES LONGER Source: comScore

has over one billion unique users and is the second biggest search engine in

the world.

But aren’t these stats are about cat

videos and the Harlem Shake and Gangnam Style?

PRES ROLL

choose to watch video advertisements daily

choose to watch video advertisements daily

choose to watch video advertisements daily

choose to watch video advertisements daily choose to watch video

advertisements dailychoose to watch video advertisements

dailychoose to watch video advertisements

dailychoose to watch video advertisements

daily choose to watch video advertisements daily

choose to watch video advertisements daily

choose to watch video advertisements daily

choose to watch video advertisements daily

choose to watch video advertisements daily

1.3million

Source: adage

of Internet users recall watching a video ad in the past 30 days.

80%Source: ReelSEO

$$$$

TOOK ACTION

46%Source: ReelSEO

$$$$

Even when given the opportunity to skip the ad after five seconds

of viewers watch pre-roll ads to the end.

ALMOSTHALF

Source: VideoNuze

SKIP

Source: Online Publishers Association

26% looked for more information about the subject of the ad

22% visited the website named in the ad

15% visited the company represented in the ad

12% purchased the specific product featured in the ad

Video improves

SALESS

Website visitors are

more likely to buy a product after watching a

video.

64% Source: aimClear

S

Of businesses have video.

3%Source: ReelSEO

ONLY

All this to say that video is not an

OBLIGATION

OPPORTUNITY!

Video is an

SEVENTY-SIX%

of marketers plan to add video.Source: IGNITIONONE

Video in

EMAIL

When email marketing includes video…click-through rates increased by

200% 300%

Source: Forrester Marketing

to

Including video in email reduced subscriber opt-

outs by

Source: Eloqua

75%

Video improves

SOCIAL

Videos posted on Facebook increase viewer engagement with brand pages by

33% Source: Woorank

A high profile celebrity TWEET could help your video

VIRAL

GO

Let’s look at someGREATVIDEOS

ABOUT USVIDEO

S

About us video by Bledsoe Rental

While online, CLICK HERE

About us video by Williams Party Rentals

While online, CLICK HERE

DEMONSTRATIO

NVIDEOS

Product demonstration video by One Stop Rental

While online, CLICK HERE

Product demonstration video by Target Rental

While online, CLICK HERE

Product demonstration video by Celina Tent (manufacturer)

While online, CLICK HERE

PRODUCT SALES

VIDEOS

Product sale video by Chet’s Rent-All

While online, CLICK HERE

TESTIMONIAL

VIDEOS

Testimonial video by Williams Party Rentals

While online, CLICK HERE

Video by Wallace Tent and Party Rentals

While online, CLICK HERE

Put your video to thisTEST✓

Likes, Comments and Shares matter. Picture credit: PA Media Group

Posting on Google+

After Page Authority, a URL's number of Google +1s is more highly correlated with search rankings than any other factor. Source: seoMoz

Creating videos

DIY

WRITE A SCRIPT

SCRIPTLorem ipsum dolor sit amet, dictas ceteros est in. Qui eu omnesque vivendum, est ad mnesarchum mediocritatem. Ad eos semper maiorum reprehendunt. At pro inani adversarium, ei pri cibo disputando, an liber dictas recteque vel. Cu ius nisl placerat antiopam. In nam utinam propriae recteque. Ex mel alii prima.

Ut enim omnes dicunt vel, nulla novum mediocritatem sed no. Indoctum incorrupte in sed. At pro fugit mucius, natum soluta causae at nec. At quaestio qualisque splendide sit, te pri labores nonumes accusata. Omnes ponderum

SPEAK CLEARLY

I am so articulate.

USE A TRIPOD

USE A MICROPHONE

USE A TELEPROMPTOR

TELEPROMPT+3Lorem ipsum dolor sit amet, dictas ceteros est in. Qui eu omnesque vivendum, est ad mnesarchum mediocritatem. Ad eos semper maiorum reprehendunt. At pro inani adversarium, ei pri cibo disputando, an liber dictas recteque vel. Cu ius nisl placerat antiopam. In nam utinam propriae recteque. Ex mel alii prima.

Ut enim omnes dicunt vel, nulla novum mediocritatem sed no. Indoctum incorrupte in sed. At pro fugit mucius, natum soluta causae at nec. At quaestio qualisque splendide sit, te pri labores nonumes accusata. Omnes ponderum

ALWAYS SHOOT HORIZONTAL

VVS

Include a creative hook in the

FIRST 10

SECONDS Source: Visible Measures

20% of users will stop watching a video in the first 10 seconds.

Produce content regularly.

of brand channels havenot been updated for over 120 days.

37%Source: pixibility

NOVEMBER

WHEN YOU POST IT…Control the thumbnailUse keywords in the titleUse tags and robust descriptionCompress for the webConsider adding intro & outro

VIDEO EDITING SOFTWARE

ONLINE VIDEO RESOURCES

RATHER OUTSOURCE?They should ask you questions.What kind of productions?Do they offer fresh ideas?Can they promote your video?Ask for examples of past work.

Let’s

RECAP

Embrace Video?

WHY?

Video improves

SEO

PRES ROLL

Video improves

SALESS

Video in

EMAIL

Video improves

SOCIAL

Model yours after

GREATVIDEOS

Put your video to thisTEST✓

Creating videos

DIY

ONLINE VIDEOS…

JUST DO IT.

Q&A

For a recording of this seminar please visit davidmcbee.com/therentalshow

Keep up with David on social media: facebook.com/davidknowssearch twitter.com/davidmcbee linkedin.com/in/davidmcbee