Pritsker, M.Online video-publication for biological research

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JoVE

Online Video-publication for

Biological Research

Moshe Pritsker, Ph.D.

Journal of Visualized Experiments (JoVE)

www.jove.com

September 5, 2009, Toronto

Why to Publish Research on Video???

Position the metaphase spindle at 3 o’clock and hold it with holding pipette. Apply piezo pulses to penetrate the zona pellucida. Touch the metaphase plate with the enucleation pipette. Aspirate the spindle and withdraw the pipette.

Typical description of an experiment in scientific literature

Try to understand it even if you are a scientist….

???!!!

Position the metaphase spindle at 3 o’clock and hold it with holding pipette. Apply piezo pulses to penetrate the zona pellucida. Touch the metaphase plate with the enucleation pipette. Aspirate the spindle and withdraw the pipette.

Scientific Article VS. Real Life

Why to publish biological research on video?

?!?!?!

Solution: visualizationOnline video-publication of experimental methods

- Do scientists want to film their experiments? Incentive- Can scientists make video? Tools for contributors

- What online video technology to use? Web Technology- How to display research in video? Format of presentation

In reality: questions, questions, questions

Biological Scientist

- make videos on their experiments

JoVE

- Display videos online

Science- Scientific publication

- Editorial Board

- PubMed?

Web Technology- Proprietory platform (SiMX)

- Video online

- Social networks

Video production- Distributed network of video-production

Business Model- Advertsisement

- Production Platform

Science

- Editorial Board: 20 professors from Harvard, Princeton, NIH, etc.

- Published 18 monthly issues (230 video-articles): Neuroscience, Cellular Biology, Developmental Biology, Microbiology, Immunology.

- 35,000 unique vistors per month

- Pubmed listed!!!

Video - production

- Distributed network of video-productio in 30 cities, centers of academic research (Boston, SF, NY, LA, Seattle, Tokyo, Berlin, Ottawa, .....)

JoVE Traffic

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Recognition by the scientific community: citations

Team

Moshe Pritsker, Ph.D. - biological research

Nikita Bernstein - Web development

Klaus Korak, M.D. - financing, business development

Aaron Kolski-Andreaco, Ph.D. - video-production

Nandita Singh, Ph.D.

Lori Chesla

Kai-Jae Wang